Marketing messages should make consumers anticipate and connect with the brand's emotions and values. They must make consumers fascinated for some reason. Understanding the Languages of Fascination to create focus is a first step because the adjectives drive the right messaging and tactics. It is a planning process that leads to creative ideas that make consumers feel an emotional connection to the brand’s message. Read More
In Onward, Howard Schultz shares how he ensured Starbucks’ survival through the unprecedented difficulties seen in the 2007-2008 financial crisis. Identifying your customer’s needs and values, minimizing supply chain inefficiencies, and believing in yourself are all key to help your organization weather historic upheavals for survival in the long term.
When faced with a decision, people generally know what the right choice is. However, instead of choosing what is best, people usually rely on irrational gut feelings. This book uses economics and psychology to uncover how we can all start making better choices for ourselves, our families, our communities, and our government.
Measuring a manager’s individual output does not capture the whole picture. Instead, the focus should be on the quality and total output of their team. High Output Management shows how to give beneficial performance reviews, design an effective delegation process, and a value-based decision-making process.
This book details the pursuit of hearing a customer say, “I will be back!” Cultivating loyal customers means figuring out what the “pickle” -- or whatever the customer desires -- is and delivering it with five-star customer service and a smile. The keys to making this happen are encouraging service, attitude, consistency, and teamwork.
In both sports and business, effective leaders exude confidence tempered with humility, poise in the face of adversity, and helping others find their strengths to accomplish a team victory. Good leaders motivate like teachers instead of commanding like bosses. Filled with personal stories from decades as a coach, this book will show you how to become a better leader.
Told from the perspective of a shepherd, The Alchemist is a journey to determine your deepest desire and discover your destiny. Stop letting fear hold you back and learn to embrace deeper self-knowledge. Because it is applicable to all aspects of life including business, this book shares universal truths to help you achieve true triumph.
Although they shift depending on circumstances and surroundings, most people can be sorted into one of three categories: givers, takers, and matchers. Givers are often the most successful as they sincerely desire success for everyone. Takers are consistently viewed as self-serving. Matchers try to achieve the balance between the two. Which are you? Finding out can change how you interact with teh world. Read More
Radical truths can be used as a powerful tool to achieve many kinds of goals. Embracing harsh realities and encouraging thoughtful disagreement help ensure that all perspectives are taken into account. This book also guides you through five steps that will help you achieve all of your life goals.
Confronting your ego is an important step in unlocking success. Ego can cloud judgement. You will also learn about the cycle of effort and how thinking big while living small leads to ultimate triumph. Concentrating on learning constantly can help keep your focus on stoicism and help you avoid complacency. Read More
Drawing on years of interviews with successful individuals across many fields, Ferriss gives you the tools of the titans to generate your own triumphs. These wildly successful titans are flawed people who focus on a few of their strengths while transforming their weaknesses into competitive advantages.
There is no easy path to success. To achieve your goals, you will need to apply discipline to your life, embrace your inner warrior, and use fear of failure as motivation. Discipline Equals Freedom gives diet and exercise recommendations to start developing discipline in all aspects of your life. Read More
The traditional management mindset is no longer enough enough in the modern, rapidly-changing world. Because engagement happens when personal growth and organizational growth intersect, supporting employees through transparency and appreciation are important in cultivating a culture of engagement. Read More
Google understands a few things about success. “Work Rules!” explains the eight successful attributes of high-performing managers and why giving employees more authority can lead to earth-shattering results. When employees thrive, the organization benefits from increased resilience and better insights. Read More
Add some management strategies to your toolkit that will build your team up to work together and achieve their highest potential. Start by giving candid feedback -- a harsh truth is more helpful than a pretty lie. Focus on creating a safe environment for your team and on the team’s achievements instead of individual achievements.
A cohesive leadership team with nine maximum members focused on the future can rescue an organization with failing health. Learn how to evaluate your organization’s health and how best to communicate on a company-wide level. The leadership team needs to be focused on the effectiveness of the entire organization over any single department. Read More
Failure is the best place to start building a management structure from scratch. As big data changes the world, efficiency is no longer the highest goal. Giving everyone access to information and letting each person make decisions is far more adaptable and separates the successful from the unsuccessful. Read More
“Switch” uses real-world examples to illustrate how to implement change. Turn failing systems into successes by learning about the three facets of behavioral change. Change works best in small steps and when emotions and rational thinking cooperate. When enacting change, cultivating resilience is necessary.
A great read for anyone who has ever been disappointed, this book discusses how your frontal lobe categorizes the world. By harnessing imagination, the human brain is able to predict future events. Understanding why it predicts a bad future and why dreaming brings joy are only a few of the ideas covered. Read More
Assholes are part of everyone’s workplace experience. Take a quiz to find out if you are a “temporary asshole” (having a bad day) or a “certified asshole” (you have developed your mean-spirited character traits). You will also find strategies to help work successfully with these unpleasant people without losing your sanity.
Staying focused on long-term goals and bringing people together to solve problems are skills that leaders should have when muddling through the messy middle. “The Messy Middle” covers many tools in a successful leader’s toolkit including advice from Jeff Bezos and how to harness milestones as motivation. Read More
When a company grows too large, it is too easy to concentrate only on the numbers. An organization should focus on showing employees how much they are valued. Building relationships with customers is more than just providing good customer service. Regardless of the organizational size, a united vision is also important. Read More
Stop being crippled by fear. Being courageous and learning the value of change are the first steps to making bold, swift decisions. Identifying what scares you and confronting those fears are the first steps to being courageous. You will also learn to commit to your purpose and to initiate change through executing your actions. Read More
Experimentation can lead to as much expertise as specialization. This book will show you how broad experiences can lead to greater innovation. Because we live in a complex world, specialized experts can fail to take all factors into account. Redefine achievement and learn how to broaden your focus to become a generalist. Read More
Leaders guide a company both in the present and in the future. Because the length of executive tenure is so much shorter in the modern world, priority is put on short-term productivity instead of future success. Help your organization long-term by treating employees with respect and dignity. Read More
How do you become a linchpin? The first steps are selflessly giving people your time and energy, developing new talents, creating opportunities, and consistently delivering on your promises. Learn how to prevent your “lizard brain” from ruining your chances at success by always putting your best foot forward in your workplace. Read More
Honest communication, hard work, and constant searching for opportunities led the co-founder of Home Depot to success. Capitalism rewards individuals who innovate and work hard. Impress those you do business with by under-promising and over-delivering while remembering that your customer’s needs are the top priority. Read More
Flex teaches managers how to communicate in order to better lead and leverage diversity for greater innovation. Effective communication can only happen when leaders set personal judgements and assumptions aside. Catalyze your leadership style by learning to acknowledge that your employees, peers, and supervisors build trust in different ways. Read More
Navy SEALs understand a little bit about how individuals work under pressure. “Extreme Ownership” shows how to apply the processes used by the Navy SEALs to business leaders. You will learn how to prioritize tasks and how discipline leads to success. All business owners should apply extreme ownership and minimize ego-driven decisions. Read More
Motivated people might be the biggest factors in a company’s success. However, there is a big difference between what science has shown us about how people are motivated and what businesses actually do. Reading Drive will teach you simple things that you can do to change your organization’s practices to reflect the science behind motivating people. Read More
Combining creative thinking with scientific observation, recording, and feedback loops can solve some of the most complex problems in the workplace. George Lucas’ role in the digital revolution of arts, entertainment, and academia is discussed, and you will learn about the best way to manage in a creative organization.
Leaders should focus on treating employees well and acknowledging their contributions because they are the reason for an organization’s success. In addition, ideas for improvement should be gathered from other industries, competitors and employees at all levels of the company. Read More
“Chasing Cool” studies what makes a product “cool” and what makes products marketed this way fail. Instead of being the fancy new color or trend, cool is a business. Learn why working to position your organization with a product that appeals in the long-term is a much better investment than chasing the latest trend. Read More
Making changes in your workplace as either employer or potential employee can seem impossible. “Bait and Switch” shows you how changing processes in the pre-employment and hiring processes can lead to candidates better suited to your organization. Discovering and recognizing these business practices are the first steps to hiring better candidates. Read More
“Badass Your Brand” shows you a proven system to make a profitable business out of something you already love doing. Repurpose and repackage your offerings if there are any processes that do not make money or that you do not enjoy. Shifting your mindset from being a service provider to an expert is one way to start making that happen. Read More
What led to the biggest IPO in Wall Street history? Fifteen years prior, a struggling entrepreneur named Jack Ma started an e-commerce business that would go on to drastically change Eastern working conditions. Studying Ma’s tenacity and unique talents can help every aspiring entrepreneur learn how to achieve success. Read More