Epic Content Marketing Book Summary

Epic Content Marketing Book Summary

Defining the differences between content marketing, traditional marketing, search engine optimization (SEO), and social media, Epic Content Marketing is the ultimate guide to continuously crafting quality content. Master content marketing metrics such as consumption, shares, leads, and sales will help your organization give value to your customers.
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Perfectly Confident Book Summary by Don A. Moore

Perfectly Confident Book Summary by Don A. Moore

A certain balance of confidence is essential to inspiration and a willingness to take advantage of important opportunities. Over-confidence in competence and abilities can damage credibility and lead to poor outcomes. Underconfidence can result in lost opportunities due to hesitancy. The best path is to find a balance of confidence which equates to being perfectly confident. 
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Fascinate Book Summary by Sally Hogshead

Fascinate Book Summary by Sally Hogshead

Marketing messages should make consumers anticipate and connect with the brand's emotions and values. They must make consumers fascinated for some reason. Understanding the Languages of Fascination to create focus is a first step because the adjectives drive the right messaging and tactics. It is a planning process that leads to creative ideas that make consumers feel an emotional connection to the brand’s message.
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Hey Whipple, Squeeze This Book Summary

Hey Whipple, Squeeze This Book Summary

Creativity and emotions are key to creating an advertising campaign that brings more customers to your brand. Hey Whipple, Squeeze This takes you through the journey of strategizing based on a brand’s tensions as well as leveraging a product’s emotional core. When sales are used as the only metric will lead to uninspired advertising for your organization.

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Give ‘Em The Pickle! Book Summary

Give ‘Em The Pickle! Book Summary

This book details the pursuit of hearing a customer say, “I will be back!” Cultivating loyal customers means figuring out what the “pickle” -- or whatever the customer desires -- is and delivering it with five-star customer service and a smile. The keys to making this happen are encouraging service, attitude, consistency, and teamwork.

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Experiences: The 7th Era of Marketing Book Summary

Experiences: The 7th Era of Marketing Book Summary

As we enter the seventh era of marketing, digital disruption has changed where customers find value. Creating successful marketing for modern customers designing a curated experience. In addition to building experiences driven by content, this book breaks down the four primary steps to produce effective content.

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They Ask You Answer: A Revolutionary approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer

They Ask You Answer: A Revolutionary approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer

If you are struggling to create content that attracts customers, this book may have some answers. Content needs to educate instead of sell. Forthright communication offers much higher value to customers. You will also learn how to acquire more and better-qualified leads with a higher conversion rate.
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The Ultimate Sales Machine Book Summary: Turbocharge Your Business with Relentless Focus on 12 Key Strategies

The Ultimate Sales Machine Book Summary: Turbocharge Your Business with Relentless Focus on 12 Key Strategies

Transform your sales team into an unstoppable force with these 12 techniques. Selling the story of a product and greeting customers like friends are a few ideas discussed. Providing frequent and regular training of the best techniques to your sales team will lead to winning people to your product.
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Sticky Branding Book Summary 12.5 Principles to Stand Out & Attract Customers

Sticky Branding Book Summary 12.5 Principles to Stand Out & Attract Customers

Strong branding is vital to stick out and stand above your competition. Higher sales, greater profits, and increased employee loyalty are all consequences of effective branding. Get your brand stuck in your customers’ brains through constant innovation and by always delivering end-results beyond expectations.
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Mind Your Business Book Summary: A Workbook to Grow Your Creative Passion Into a Full-time Gig

Mind Your Business Book Summary: A Workbook to Grow Your Creative Passion Into a Full-time Gig

Stop letting indecision and fear hold you back -- turning your hobby into a profitable business is as easy as finding your starting point. After identifying your ideal clients and determining your value proposition, this book will teach you how to market to them. You will also learn how to manage a small business’s financials.
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Linchpin Book Summary: Are You Indispensable?

Linchpin Book Summary: Are You Indispensable?

How do you become a linchpin? The first steps are selflessly giving people your time and energy, developing new talents, creating opportunities, and consistently delivering on your promises. Learn how to prevent your “lizard brain” from ruining your chances at success by always putting your best foot forward in your workplace.
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Influence Book Summary: The Psychology of Persuasion

Influence Book Summary: The Psychology of Persuasion

Did you know there are triggers that will result in an automatic “yes”? Influence teaches you about the psychology behind decisions with emphasis on those that end with a “yes.” Develop six weapons of influence to become a master of persuasion and to defend your opinions from other master persuaders.
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How to Blog for Profit Book Summary: Without Selling Your Soul

How to Blog for Profit Book Summary: Without Selling Your Soul

Master the four phases of business in “How to Blog for Profit.” Getting started is about focusing on the right things. Growing your blog is about being found online, growing your audience, and monetizing. Building is about shifting from blogger to entrepreneur and creating products for your audience.
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Contagious Book Summary: Why Things Catch On

Contagious Book Summary: Why Things Catch On

Word-of-mouth publicity is still king. Contagious illustrates how you can create an impact using immense word-of-mouth publicity that grabs consumer interest. Discover six elements to make your brand so contagious that all your customers will share it with their networks. Your brand will be shamelessly imitated by your competitors.
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Competing Against Luck Book Summary: The Story of Innovation and Customer Choice

Competing Against Luck Book Summary: The Story of Innovation and Customer Choice

Understanding why customers choose your company’s products is the first step in creating products that customers will want to buy regardless of cost. This book will teach you about the “job to be done” approach and how it can help you in everyday life. Clearly defining your questions, business, and competition are three ways to get started.
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The 22 Immutable Laws of Marketing Book Summary: Violate Them at Your Own Risk!

The 22 Immutable Laws of Marketing Book Summary: Violate Them at Your Own Risk!

Strong branding is vital to stick out and stand above your competition. Higher sales, greater profits, and increased employee loyalty are all consequences of effective branding. Get your brand stuck in your customers’ brains through constant innovation and by always delivering end-results beyond expectations.
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The 4-Hour Workweek Book Summary: Escape 9-5, Live Anywhere, and Join the New Rich

The 4-Hour Workweek Book Summary: Escape 9-5, Live Anywhere, and Join the New Rich

Can working less actually lead to increased productivity and higher income? Tim Ferriss shares his company’s experiences and shows how starting an automated online business can lead to this success. Some ways to be successful include defining your goals, testing ideas inexpensively, and automating systems.
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