Epic Content Marketing Book Summary: SEO For Businesses

Epic Content Marketing Book Summary: SEO For Businesses

Defining the differences between content marketing, traditional marketing, search engine optimization (SEO), and social media, Epic Content Marketing is the ultimate guide to continuously crafting quality content. Master content marketing metrics such as consumption, shares, leads, and sales will help your organization give value to your customers.
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Fascinate Book Summary: Create A Demand Generation Strategy

Fascinate Book Summary: Create A Demand Generation Strategy

Marketing messages should make consumers anticipate and connect with the brand's emotions and values. They must make consumers fascinated for some reason. Understanding the Languages of Fascination to create focus is a first step because the adjectives drive the right messaging and tactics. It is a planning process that leads to creative ideas that make consumers feel an emotional connection to the brand’s message.
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Onward Book Summary: How Starbucks Grew

Onward Book Summary: How Starbucks Grew

In Onward, Howard Schultz shares how he ensured Starbucks’ survival through the unprecedented difficulties seen in the 2007-2008 financial crisis. Identifying your customer’s needs and values, minimizing supply chain inefficiencies, and believing in yourself are all key to help your organization weather historic upheavals for survival in the long term.

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Predictable Revenue Book Summary: The Story of Salesforce Revenue Growth

Predictable Revenue Book Summary: The Story of Salesforce Revenue Growth

Building a dependable stream of revenue that grows may be easier than you think. Predictable Revenue reveals in-depth outbound sales strategies that do not require your continuous supervision. You will also learn about a new way to make cold calls, how to build a productive sales team, and how to categorize leads for optimal success.
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Ready, Fire, Aim Book Summary: Building A Successful Business

Ready, Fire, Aim Book Summary: Building A Successful Business

In Ready Fire Aim, Michael Masterson recommends shooting from the hip and making selling your top priority. Even if your product or service is not perfect, getting it into the market will begin generating revenue right away. For anyone who wants to scale a business quickly and successfully, this book is a must read.

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Hey Whipple, Squeeze This Book Summary: Best Advertising Book

Hey Whipple, Squeeze This Book Summary: Best Advertising Book

Creativity and emotions are key to creating an advertising campaign that brings more customers to your brand. Hey Whipple, Squeeze This takes you through the journey of strategizing based on a brand’s tensions as well as leveraging a product’s emotional core. When sales are used as the only metric will lead to uninspired advertising for your organization.

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High Output Management Book Summary: Best Business Management Book

High Output Management Book Summary: Best Business Management Book

Measuring a manager’s individual output does not capture the whole picture. Instead, the focus should be on the quality and total output of their team. High Output Management shows how to give beneficial performance reviews, design an effective delegation process, and a value-based decision-making process.

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The Soul of a New Machine Book Summary: History Of Personal PC

The Soul of a New Machine Book Summary: History Of Personal PC

This book offers a simple explanation for the inscrutable inner workings of computers as well as the story behind one of these machines. Discover how important it is to hire a smart, passionate team. This team will be able to overcome all obstacles through enthusiasm, innovation, intelligence, and hard work.
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Experiences: The 7th Era of Marketing Book Summary: SEO Book For Business

Experiences: The 7th Era of Marketing Book Summary: SEO Book For Business

As we enter the seventh era of marketing, digital disruption has changed where customers find value. Creating successful marketing for modern customers designing a curated experience. In addition to building experiences driven by content, this book breaks down the four primary steps to produce effective content.

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Ego is the Enemy Book Summary: Behavior Secrets To Succeed

Ego is the Enemy Book Summary: Behavior Secrets To Succeed

Confronting your ego is an important step in unlocking success. Ego can cloud judgement. You will also learn about the cycle of effort and how thinking big while living small leads to ultimate triumph. Concentrating on learning constantly can help keep your focus on stoicism and help you avoid complacency.
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Tools of Titans Book Summary: Billionaire Business Secrets

Tools of Titans Book Summary: Billionaire Business Secrets

Drawing on years of interviews with successful individuals across many fields, Ferriss gives you the tools of the titans to generate your own triumphs. These wildly successful titans are flawed people who focus on a few of their strengths while transforming their weaknesses into competitive advantages. 

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innovators dilemma Book Summary

The Innovator’s Dilemma Book Summary: Innovative Ideas To Improve Business

If a successful company fails to recognize disruptive technology in its industry, even titans can fail. With a perspective from 1997, a time bursting with disruptive technologies, this book illustrates how management and a company’s structure can harness disruptive innovation in order to survive and then to thrive.

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They Ask You Answer: A Book About SEO

They Ask You Answer: A Book About SEO

If you are struggling to create content that attracts customers, this book may have some answers. Content needs to educate instead of sell. Forthright communication offers much higher value to customers. You will also learn how to acquire more and better-qualified leads with a higher conversion rate.
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The Workplace Engagement Solution Book Summary: How To Keep Employees Engaged

The Workplace Engagement Solution Book Summary: How To Keep Employees Engaged

The traditional management mindset is no longer enough enough in the modern, rapidly-changing world. Because engagement happens when personal growth and organizational growth intersect, supporting employees through transparency and appreciation are important in cultivating a culture of engagement.
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The Ultimate Sales Machine Book Summary: Close More Business

The Ultimate Sales Machine Book Summary: Close More Business

Transform your sales team into an unstoppable force with these 12 techniques. Selling the story of a product and greeting customers like friends are a few ideas discussed. Providing frequent and regular training of the best techniques to your sales team will lead to winning people to your product.
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What’s Gone Wrong With Developing Leaders Book Summary: Keep Employees Engaged

What’s Gone Wrong With Developing Leaders Book Summary: Keep Employees Engaged

If you are tired of the one-size-fits-all fallacy for leadership training, this book is for you. Using 10 myths of leadership development as a guide, you will learn how to support employees instead of providing generic training. Significant costs come with low employee engagement, and this book offers a few solutions.
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Traction Book Summary: Improve Processes At Work

Traction Book Summary: Improve Processes At Work

Before building momentum, an organization needs traction. Clarifying the organization’s vision, defining core processes, and matching people to positions are the initial steps to gaining organizational traction. Quantitative goals and 90-day targets are other tools that can be used to build success.
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The Checklist Manifesto Book Summary: Why You Need A Checklist

The Checklist Manifesto Book Summary: Why You Need A Checklist

Instead of being a crutch for mechanical task completion, checklists can encourage creative thinking and better communication. Checklists can focus on communication steps instead of procedural steps when complex processes are involved. A powerful tool, checklists used properly welcome discipline and teamwork.
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WORK RULES! Book Summary: Leadership Keys From Inside Google

WORK RULES! Book Summary: Leadership Keys From Inside Google

Google understands a few things about success. “Work Rules!” explains the eight successful attributes of high-performing managers and why giving employees more authority can lead to earth-shattering results. When employees thrive, the organization benefits from increased resilience and better insights.
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Zero To One Book Summary: A Must Read For Startups & Entrepreneurs

Zero To One Book Summary: A Must Read For Startups & Entrepreneurs

To help you reach new heights, “Zero to One” addresses seven important questions for success. Doing new things to grow vertically is a lot better than copying others’ work by growing horizontally. However, doing new things takes a great deal of courage. “Zero to One” describes the power in being a visionary.
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Team of Teams Book Summary: How To Manage Without Micromanaging

Team of Teams Book Summary: How To Manage Without Micromanaging

Failure is the best place to start building a management structure from scratch. As big data changes the world, efficiency is no longer the highest goal. Giving everyone access to information and letting each person make decisions is far more adaptable and separates the successful from the unsuccessful.
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The Messy Middle Book Summary: Get Your Company To The Next Level

The Messy Middle Book Summary: Get Your Company To The Next Level

Staying focused on long-term goals and bringing people together to solve problems are skills that leaders should have when muddling through the messy middle. “The Messy Middle” covers many tools in a successful leader’s toolkit including advice from Jeff Bezos and how to harness milestones as motivation.
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Sticky Branding Book Summary: Stand Out & Attract Customers

Sticky Branding Book Summary: Stand Out & Attract Customers

Strong branding is vital to stick out and stand above your competition. Higher sales, greater profits, and increased employee loyalty are all consequences of effective branding. Get your brand stuck in your customers’ brains through constant innovation and by always delivering end-results beyond expectations.
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Small Giants Book Summary: Companies Keep VS Sell Your Business

Small Giants Book Summary: Companies Keep VS Sell Your Business

When a company grows too large, it is too easy to concentrate only on the numbers. An organization should focus on showing employees how much they are valued. Building relationships with customers is more than just providing good customer service. Regardless of the organizational size, a united vision is also important.
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Return On Courage Book Summary: Bold Change Ideas For Any Business

Return On Courage Book Summary: Bold Change Ideas For Any Business

Stop being crippled by fear. Being courageous and learning the value of change are the first steps to making bold, swift decisions. Identifying what scares you and confronting those fears are the first steps to being courageous. You will also learn to commit to your purpose and to initiate change through executing your actions.
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Range Book Summary: Generalist vs Specialist

Range Book Summary: Generalist vs Specialist

Experimentation can lead to as much expertise as specialization. This book will show you how broad experiences can lead to greater innovation. Because we live in a complex world, specialized experts can fail to take all factors into account. Redefine achievement and learn how to broaden your focus to become a generalist.
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Make Your Mark Book Summary: The Creative's Guide to How To Start Your Own Business

Make Your Mark Book Summary: The Creative's Guide to How To Start Your Own Business

Build a business with impact by attracting customers and developing products that work like magic. The first step is to refine your personal purpose by defining what you want to accomplish. Then, identify a group of customers who want and need what you have to offer. Another key is to develop a team that embraces innovation.
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Loonshots Book Summary: Innovative Ideas To Improve Business

Loonshots Book Summary: Innovative Ideas To Improve Business

Business is won and lost based on an organization's ability to successfully nurture and productize loonshots. A loonshot is an out of the box idea that radically changes the way an industry works, or even creates a new industry. Uber was a loonshot for the taxi industry. The smartphone was a loonshot for the mobile industry.
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Leading Book Summary: How To Lead A Team

Leading Book Summary: How To Lead A Team

Failure is a healthy step on the road to success that will inspire you to achieve higher goals. Stay disciplined and focus on your own business’s future without fixating on your competition. Read about ways to work with individual employees as well as how to determine when it is the right time to invest in new team members.
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I Love Capitalism! Book Summary: Home Depot Founder Story

I Love Capitalism! Book Summary: Home Depot Founder Story

Honest communication, hard work, and constant searching for opportunities led the co-founder of Home Depot to success. Capitalism rewards individuals who innovate and work hard. Impress those you do business with by under-promising and over-delivering while remembering that your customer’s needs are the top priority.
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How to Blog for Profit Book Summary: Start Blogging and Earn Money

How to Blog for Profit Book Summary: Start Blogging and Earn Money

Master the four phases of business in “How to Blog for Profit.” Getting started is about focusing on the right things. Growing your blog is about being found online, growing your audience, and monetizing. Building is about shifting from blogger to entrepreneur and creating products for your audience.
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Good to Great Book Summary: Why Companies Succeed

Good to Great Book Summary: Why Companies Succeed

It is no secret that great leadership can make a company great. However, there are a few differences between good companies and great companies that go beyond leadership. Ask lots of questions about what your company can do best, introduce new technologies, and create sustainable growth systems to name a few.

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Drive Book Summary: Team Motivation Incentive Ideas

Drive Book Summary: Team Motivation Incentive Ideas

Motivated people might be the biggest factors in a company’s success. However, there is a big difference between what science has shown us about how people are motivated and what businesses actually do. Reading Drive will teach you simple things that you can do to change your organization’s practices to reflect the science behind motivating people.
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Creativity, Inc. Book Summary: Unleash Team Creativity

Creativity, Inc. Book Summary: Unleash Team Creativity

Combining creative thinking with scientific observation, recording, and feedback loops can solve some of the most complex problems in the workplace. George Lucas’ role in the digital revolution of arts, entertainment, and academia is discussed, and you will learn about the best way to manage in a creative organization.

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Creating Magic Book Summary: Leadership Strategies from Disney

Creating Magic Book Summary: Leadership Strategies from Disney

Leaders should focus on treating employees well and acknowledging their contributions because they are the reason for an organization’s success. In addition, ideas for improvement should be gathered from other industries, competitors and employees at all levels of the company. 
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Contagious Book Summary: How To Go Viral

Contagious Book Summary: How To Go Viral

Word-of-mouth publicity is still king. Contagious illustrates how you can create an impact using immense word-of-mouth publicity that grabs consumer interest. Discover six elements to make your brand so contagious that all your customers will share it with their networks. Your brand will be shamelessly imitated by your competitors.
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Competing in the Age of AI Book Summary: How Does Artificial Intelligence Affect Business

Competing in the Age of AI Book Summary: How Does Artificial Intelligence Affect Business

Technology can broaden your organization’s scope. Artificial intelligence is the dawn of a new era, and Competing in the Age of AI shows how it can redefine creation as well as how AI removes constraints on learning and scale. To help your organization best meet challenges, learn about the obstacles that both digital and traditional firms face.
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Competing Against Luck Book Summary: Consumer Buying Decision Process

Competing Against Luck Book Summary: Consumer Buying Decision Process

Understanding why customers choose your company’s products is the first step in creating products that customers will want to buy regardless of cost. This book will teach you about the “job to be done” approach and how it can help you in everyday life. Clearly defining your questions, business, and competition are three ways to get started.
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Built To Sell Book Summary: How To Sell My Business

Built To Sell Book Summary: How To Sell My Business

Built to Sell is filled with advice on the best way to package your company to sell. This book will not only teach you how to receive a more desirable valuation, but also how to position products to sell. If your organization is in the service industry, you will learn how to package services as products.
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Building a StoryBrand Book Summary: Clarify Your Message So Customers Will Listen

Building a StoryBrand Book Summary: Clarify Your Message So Customers Will Listen

Today’s customers tune out unimaginative marketing. This book will show you why simplicity works best and how to write an effective brand story. Not only should your brand story resonate with your customers, but it should also cast them as heroes. You will also learn how to implement these concepts throughout your product line to draw customers.
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Blue Ocean Strategy Book Summary: Create A Business Without Competition

Blue Ocean Strategy Book Summary: Create A Business Without Competition

Use the Blue Ocean Strategy to innovate beyond competition. Begin by doing research: observe your target market’s reactions and behavior. Then, identify market gaps to create uncontested market space in your sector. Create true value for your customers by increasing differentiation and minimizing cost.

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Alibaba: The House That Jack Ma Built Book Summary

Alibaba: The House That Jack Ma Built Book Summary

What led to the biggest IPO in Wall Street history? Fifteen years prior, a struggling entrepreneur named Jack Ma started an e-commerce business that would go on to drastically change Eastern working conditions. Studying Ma’s tenacity and unique talents can help every aspiring entrepreneur learn how to achieve success.
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The 22 Immutable Laws of Marketing Book Summary: Must Read Marketing Book

The 22 Immutable Laws of Marketing Book Summary: Must Read Marketing Book

Strong branding is vital to stick out and stand above your competition. Higher sales, greater profits, and increased employee loyalty are all consequences of effective branding. Get your brand stuck in your customers’ brains through constant innovation and by always delivering end-results beyond expectations.
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The E-Myth Revisited Book Summary: How To Start A Successful Business

The E-Myth Revisited Book Summary: How To Start A Successful Business

Running a business means more than mastering a technical skill. As a business owner, you need to wear three hats: entrepreneur, manager, and technician. The E-Myth Revisited shows you how to work on your business instead of work in your business. Changing your business’s direction and always looking for new knowledge are other keys to success.
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