Epic Content Marketing Book Summary

Epic Content Marketing Book Summary

Defining the differences between content marketing, traditional marketing, search engine optimization (SEO), and social media, Epic Content Marketing is the ultimate guide to continuously crafting quality content. Master content marketing metrics such as consumption, shares, leads, and sales will help your organization give value to your customers.
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Fascinate Book Summary by Sally Hogshead

Fascinate Book Summary by Sally Hogshead

Marketing messages should make consumers anticipate and connect with the brand's emotions and values. They must make consumers fascinated for some reason. Understanding the Languages of Fascination to create focus is a first step because the adjectives drive the right messaging and tactics. It is a planning process that leads to creative ideas that make consumers feel an emotional connection to the brand’s message.
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Onward Book Summary: How Starbucks Fought For Its Life Without Losing Its Soul

Onward Book Summary: How Starbucks Fought For Its Life Without Losing Its Soul

In Onward, Howard Schultz shares how he ensured Starbucks’ survival through the unprecedented difficulties seen in the 2007-2008 financial crisis. Identifying your customer’s needs and values, minimizing supply chain inefficiencies, and believing in yourself are all key to help your organization weather historic upheavals for survival in the long term.

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Predictable Revenue Book Summary: The Story of Salesforce Revenue Growth

Predictable Revenue Book Summary: The Story of Salesforce Revenue Growth

Building a dependable stream of revenue that grows may be easier than you think. Predictable Revenue reveals in-depth outbound sales strategies that do not require your continuous supervision. You will also learn about a new way to make cold calls, how to build a productive sales team, and how to categorize leads for optimal success.
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Ready, Fire, Aim Book Summary: Zero to $100 Million in No Time

Ready, Fire, Aim Book Summary: Zero to $100 Million in No Time

In Ready Fire Aim, Michael Masterson recommends shooting from the hip and making selling your top priority. Even if your product or service is not perfect, getting it into the market will begin generating revenue right away. For anyone who wants to scale a business quickly and successfully, this book is a must read.

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Hey Whipple, Squeeze This Book Summary

Hey Whipple, Squeeze This Book Summary

Creativity and emotions are key to creating an advertising campaign that brings more customers to your brand. Hey Whipple, Squeeze This takes you through the journey of strategizing based on a brand’s tensions as well as leveraging a product’s emotional core. When sales are used as the only metric will lead to uninspired advertising for your organization.

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High Output Management Book Summary

High Output Management Book Summary

Measuring a manager’s individual output does not capture the whole picture. Instead, the focus should be on the quality and total output of their team. High Output Management shows how to give beneficial performance reviews, design an effective delegation process, and a value-based decision-making process.

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The Soul of a New Machine Book Summary by Tracy Kidder

The Soul of a New Machine Book Summary by Tracy Kidder

This book offers a simple explanation for the inscrutable inner workings of computers as well as the story behind one of these machines. Discover how important it is to hire a smart, passionate team. This team will be able to overcome all obstacles through enthusiasm, innovation, intelligence, and hard work.
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Experiences: The 7th Era of Marketing Book Summary

Experiences: The 7th Era of Marketing Book Summary

As we enter the seventh era of marketing, digital disruption has changed where customers find value. Creating successful marketing for modern customers designing a curated experience. In addition to building experiences driven by content, this book breaks down the four primary steps to produce effective content.

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Ego is the Enemy Book Summary

Ego is the Enemy Book Summary

Confronting your ego is an important step in unlocking success. Ego can cloud judgement. You will also learn about the cycle of effort and how thinking big while living small leads to ultimate triumph. Concentrating on learning constantly can help keep your focus on stoicism and help you avoid complacency.
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Tools of Titans by Timothy Ferriss Book Summary

Tools of Titans by Timothy Ferriss Book Summary

Drawing on years of interviews with successful individuals across many fields, Ferriss gives you the tools of the titans to generate your own triumphs. These wildly successful titans are flawed people who focus on a few of their strengths while transforming their weaknesses into competitive advantages. 

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The Innovator’s Dilemma Book Summary by Clayton M. Christensen

The Innovator’s Dilemma Book Summary by Clayton M. Christensen

If a successful company fails to recognize disruptive technology in its industry, even titans can fail. With a perspective from 1997, a time bursting with disruptive technologies, this book illustrates how management and a company’s structure can harness disruptive innovation in order to survive and then to thrive.

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They Ask You Answer: A Revolutionary approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer

They Ask You Answer: A Revolutionary approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer

If you are struggling to create content that attracts customers, this book may have some answers. Content needs to educate instead of sell. Forthright communication offers much higher value to customers. You will also learn how to acquire more and better-qualified leads with a higher conversion rate.
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The Workplace Engagement Solution Book Summary: Find a Common Mission, Vision and Purpose with All of Today's Employees

The Workplace Engagement Solution Book Summary: Find a Common Mission, Vision and Purpose with All of Today's Employees

The traditional management mindset is no longer enough enough in the modern, rapidly-changing world. Because engagement happens when personal growth and organizational growth intersect, supporting employees through transparency and appreciation are important in cultivating a culture of engagement.
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The Ultimate Sales Machine Book Summary: Turbocharge Your Business with Relentless Focus on 12 Key Strategies

The Ultimate Sales Machine Book Summary: Turbocharge Your Business with Relentless Focus on 12 Key Strategies

Transform your sales team into an unstoppable force with these 12 techniques. Selling the story of a product and greeting customers like friends are a few ideas discussed. Providing frequent and regular training of the best techniques to your sales team will lead to winning people to your product.
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What’s Gone Wrong With Developing Leaders Book Summary: Why Traditional Leadership Training Misses the Mark

What’s Gone Wrong With Developing Leaders Book Summary: Why Traditional Leadership Training Misses the Mark

If you are tired of the one-size-fits-all fallacy for leadership training, this book is for you. Using 10 myths of leadership development as a guide, you will learn how to support employees instead of providing generic training. Significant costs come with low employee engagement, and this book offers a few solutions.
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Traction Book Summary: Get a Grip on Your Business

Traction Book Summary: Get a Grip on Your Business

Before building momentum, an organization needs traction. Clarifying the organization’s vision, defining core processes, and matching people to positions are the initial steps to gaining organizational traction. Quantitative goals and 90-day targets are other tools that can be used to build success.
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The Checklist Manifesto Book Summary: How to Get Things Right

The Checklist Manifesto Book Summary: How to Get Things Right

Instead of being a crutch for mechanical task completion, checklists can encourage creative thinking and better communication. Checklists can focus on communication steps instead of procedural steps when complex processes are involved. A powerful tool, checklists used properly welcome discipline and teamwork.
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WORK RULES! Book Summary: Insights from Inside Google That Will Transform How You Live and Lead

WORK RULES! Book Summary: Insights from Inside Google That Will Transform How You Live and Lead

Google understands a few things about success. “Work Rules!” explains the eight successful attributes of high-performing managers and why giving employees more authority can lead to earth-shattering results. When employees thrive, the organization benefits from increased resilience and better insights.
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Zero To One Is A Must Read For Startups & Entrepreneurs

Zero To One Is A Must Read For Startups & Entrepreneurs

To help you reach new heights, “Zero to One” addresses seven important questions for success. Doing new things to grow vertically is a lot better than copying others’ work by growing horizontally. However, doing new things takes a great deal of courage. “Zero to One” describes the power in being a visionary.
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Team of Teams Book Summary: New Rules of Engagement for a Complex World

Team of Teams Book Summary: New Rules of Engagement for a Complex World

Failure is the best place to start building a management structure from scratch. As big data changes the world, efficiency is no longer the highest goal. Giving everyone access to information and letting each person make decisions is far more adaptable and separates the successful from the unsuccessful.
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The Messy Middle Book Summary: Finding Your Way through the Hardest and Most Crucial Part of Any Bold Venture

The Messy Middle Book Summary: Finding Your Way through the Hardest and Most Crucial Part of Any Bold Venture

Staying focused on long-term goals and bringing people together to solve problems are skills that leaders should have when muddling through the messy middle. “The Messy Middle” covers many tools in a successful leader’s toolkit including advice from Jeff Bezos and how to harness milestones as motivation.
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Sticky Branding Principles to Stand Out & Attract Customers

Sticky Branding Principles to Stand Out & Attract Customers

Strong branding is vital to stick out and stand above your competition. Higher sales, greater profits, and increased employee loyalty are all consequences of effective branding. Get your brand stuck in your customers’ brains through constant innovation and by always delivering end-results beyond expectations.
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Small Giants Book Summary: Companies That Choose to Be Great Instead of Big

Small Giants Book Summary: Companies That Choose to Be Great Instead of Big

When a company grows too large, it is too easy to concentrate only on the numbers. An organization should focus on showing employees how much they are valued. Building relationships with customers is more than just providing good customer service. Regardless of the organizational size, a united vision is also important.
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Return On Courage Book Summary: A Business Playbook for Courageous Change

Return On Courage Book Summary: A Business Playbook for Courageous Change

Stop being crippled by fear. Being courageous and learning the value of change are the first steps to making bold, swift decisions. Identifying what scares you and confronting those fears are the first steps to being courageous. You will also learn to commit to your purpose and to initiate change through executing your actions.
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Range Book Summary: Why Generalists Triumph in a Specialized World

Range Book Summary: Why Generalists Triumph in a Specialized World

Experimentation can lead to as much expertise as specialization. This book will show you how broad experiences can lead to greater innovation. Because we live in a complex world, specialized experts can fail to take all factors into account. Redefine achievement and learn how to broaden your focus to become a generalist.
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Make Your Mark Book Summary: The Creative's Guide to Building a Business with Impact

Make Your Mark Book Summary: The Creative's Guide to Building a Business with Impact

Build a business with impact by attracting customers and developing products that work like magic. The first step is to refine your personal purpose by defining what you want to accomplish. Then, identify a group of customers who want and need what you have to offer. Another key is to develop a team that embraces innovation.
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Loonshots Book Summary: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries

Loonshots Book Summary: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries

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Leading Book Summary: Learning From Life and My Years at Manchester United

Leading Book Summary: Learning From Life and My Years at Manchester United

Failure is a healthy step on the road to success that will inspire you to achieve higher goals. Stay disciplined and focus on your own business’s future without fixating on your competition. Read about ways to work with individual employees as well as how to determine when it is the right time to invest in new team members.
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I Love Capitalism! Book Summary: An American Story

I Love Capitalism! Book Summary: An American Story

Honest communication, hard work, and constant searching for opportunities led the co-founder of Home Depot to success. Capitalism rewards individuals who innovate and work hard. Impress those you do business with by under-promising and over-delivering while remembering that your customer’s needs are the top priority.
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How to Blog for Profit Book Summary: Without Selling Your Soul

How to Blog for Profit Book Summary: Without Selling Your Soul

Master the four phases of business in “How to Blog for Profit.” Getting started is about focusing on the right things. Growing your blog is about being found online, growing your audience, and monetizing. Building is about shifting from blogger to entrepreneur and creating products for your audience.
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Good to Great Book Summary: Why Some Companies Make the Leap and Others Don't

Good to Great Book Summary: Why Some Companies Make the Leap and Others Don't

It is no secret that great leadership can make a company great. However, there are a few differences between good companies and great companies that go beyond leadership. Ask lots of questions about what your company can do best, introduce new technologies, and create sustainable growth systems to name a few.

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Drive Book Summary: The Surprising Truth About What Motivates Us

Drive Book Summary: The Surprising Truth About What Motivates Us

Motivated people might be the biggest factors in a company’s success. However, there is a big difference between what science has shown us about how people are motivated and what businesses actually do. Reading Drive will teach you simple things that you can do to change your organization’s practices to reflect the science behind motivating people.
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Creativity, Inc. Book Summary: Overcoming the Unseen Forces That Stand in the Way of True Inspiration

Creativity, Inc. Book Summary: Overcoming the Unseen Forces That Stand in the Way of True Inspiration

Combining creative thinking with scientific observation, recording, and feedback loops can solve some of the most complex problems in the workplace. George Lucas’ role in the digital revolution of arts, entertainment, and academia is discussed, and you will learn about the best way to manage in a creative organization.

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Creating Magic Book Summary: 10 Common Sense Leadership Strategies from a Life at Disney

Creating Magic Book Summary: 10 Common Sense Leadership Strategies from a Life at Disney

Leaders should focus on treating employees well and acknowledging their contributions because they are the reason for an organization’s success. In addition, ideas for improvement should be gathered from other industries, competitors and employees at all levels of the company. 
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Contagious Book Summary: Why Things Catch On

Contagious Book Summary: Why Things Catch On

Word-of-mouth publicity is still king. Contagious illustrates how you can create an impact using immense word-of-mouth publicity that grabs consumer interest. Discover six elements to make your brand so contagious that all your customers will share it with their networks. Your brand will be shamelessly imitated by your competitors.
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Competing in the Age of AI Book Summary: Strategy and Leadership When Algorithms and Networks Run the World

Competing in the Age of AI Book Summary: Strategy and Leadership When Algorithms and Networks Run the World

Technology can broaden your organization’s scope. Artificial intelligence is the dawn of a new era, and Competing in the Age of AI shows how it can redefine creation as well as how AI removes constraints on learning and scale. To help your organization best meet challenges, learn about the obstacles that both digital and traditional firms face.
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Competing Against Luck Book Summary: The Story of Innovation and Customer Choice

Competing Against Luck Book Summary: The Story of Innovation and Customer Choice

Understanding why customers choose your company’s products is the first step in creating products that customers will want to buy regardless of cost. This book will teach you about the “job to be done” approach and how it can help you in everyday life. Clearly defining your questions, business, and competition are three ways to get started.
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Built To Sell Book Summary: Creating A Business That Can Thrive Without You

Built To Sell Book Summary: Creating A Business That Can Thrive Without You

Built to Sell is filled with advice on the best way to package your company to sell. This book will not only teach you how to receive a more desirable valuation, but also how to position products to sell. If your organization is in the service industry, you will learn how to package services as products.
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Building a StoryBrand Book Summary: Clarify Your Message So Customers Will Listen

Building a StoryBrand Book Summary: Clarify Your Message So Customers Will Listen

Today’s customers tune out unimaginative marketing. This book will show you why simplicity works best and how to write an effective brand story. Not only should your brand story resonate with your customers, but it should also cast them as heroes. You will also learn how to implement these concepts throughout your product line to draw customers.
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Blue Ocean Strategy Book Summary: How to Create Uncontested Market Space and Make Competition Irrelevant

Blue Ocean Strategy Book Summary: How to Create Uncontested Market Space and Make Competition Irrelevant

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How Jack Ma Built Alibaba Against All Odds

How Jack Ma Built Alibaba Against All Odds

What led to the biggest IPO in Wall Street history? Fifteen years prior, a struggling entrepreneur named Jack Ma started an e-commerce business that would go on to drastically change Eastern working conditions. Studying Ma’s tenacity and unique talents can help every aspiring entrepreneur learn how to achieve success.
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The 22 Immutable Laws of Marketing Book Summary: Violate Them at Your Own Risk!

The 22 Immutable Laws of Marketing Book Summary: Violate Them at Your Own Risk!

Strong branding is vital to stick out and stand above your competition. Higher sales, greater profits, and increased employee loyalty are all consequences of effective branding. Get your brand stuck in your customers’ brains through constant innovation and by always delivering end-results beyond expectations.
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The E-Myth Revisited Book Summary: Why Most Small Businesses Don’t Work And What To Do About It

The E-Myth Revisited Book Summary: Why Most Small Businesses Don’t Work And What To Do About It

Running a business means more than mastering a technical skill. As a business owner, you need to wear three hats: entrepreneur, manager, and technician. The E-Myth Revisited shows you how to work on your business instead of work in your business. Changing your business’s direction and always looking for new knowledge are other keys to success.
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