A certain balance of confidence is essential to inspiration and a willingness to take advantage of important opportunities. Over-confidence in competence and abilities can damage credibility and lead to poor outcomes. Underconfidence can result in lost opportunities due to hesitancy. The best path is to find a balance of confidence which equates to being perfectly confident. Read More
Marketing messages should make consumers anticipate and connect with the brand's emotions and values. They must make consumers fascinated for some reason. Understanding the Languages of Fascination to create focus is a first step because the adjectives drive the right messaging and tactics. It is a planning process that leads to creative ideas that make consumers feel an emotional connection to the brand’s message. Read More
When faced with a decision, people generally know what the right choice is. However, instead of choosing what is best, people usually rely on irrational gut feelings. This book uses economics and psychology to uncover how we can all start making better choices for ourselves, our families, our communities, and our government.
Building a dependable stream of revenue that grows may be easier than you think. Predictable Revenue reveals in-depth outbound sales strategies that do not require your continuous supervision. You will also learn about a new way to make cold calls, how to build a productive sales team, and how to categorize leads for optimal success. Read More
Drawing on years of interviews with successful individuals across many fields, Ferriss gives you the tools of the titans to generate your own triumphs. These wildly successful titans are flawed people who focus on a few of their strengths while transforming their weaknesses into competitive advantages.
Imagine founding a business with one million dollars in revenue that is built on your passion. Outsourcing and automating can make that business infinitely scalable and profitable. This book covers how to set effectively-sized goals as well as a crash course in market research. Igniting an interest in continuous learning is also very important in achieving a million-dollar one-person business.
Attitude is key on the road to acquiring wealth. Learn how to cultivate an assertive approach and how to use affirmations to reach your financial goals. Visualizing success is just as important as developing new ideas, constantly searching for fresh knowledge, and tenaciously pursuing opportunities. Read More
If you are struggling to create content that attracts customers, this book may have some answers. Content needs to educate instead of sell. Forthright communication offers much higher value to customers. You will also learn how to acquire more and better-qualified leads with a higher conversion rate. Read More
Buckets of talent do not always result in success. A winning strategy and hard work can lead to more winning than impressive amounts of talent. Entrepreneurs, politicians, and athletes all use the same strategies to achieve wins. Another secret to being a winner is to never stop believing in more success. Read More
Instead of being a crutch for mechanical task completion, checklists can encourage creative thinking and better communication. Checklists can focus on communication steps instead of procedural steps when complex processes are involved. A powerful tool, checklists used properly welcome discipline and teamwork. Read More
“Switch” uses real-world examples to illustrate how to implement change. Turn failing systems into successes by learning about the three facets of behavioral change. Change works best in small steps and when emotions and rational thinking cooperate. When enacting change, cultivating resilience is necessary.
A great read for anyone who has ever been disappointed, this book discusses how your frontal lobe categorizes the world. By harnessing imagination, the human brain is able to predict future events. Understanding why it predicts a bad future and why dreaming brings joy are only a few of the ideas covered. Read More
If trying to do everything at once is not getting you anywhere, try reading “The One Thing.” Success is built in small, consistent steps instead of unpredictable leaps. Achieving more is possible by changing your approach and narrowing your focus. In this book, you will learn which questions to ask to find your focus. Read More
How does not being too serious translate to success? The best way to build relationships is to be genuine instead of a formal simulacrum of yourself. Networking is the key to opening doors. Make sure to fulfill your deliverables 100% of the time and make cultivating good manners a competitive advantage. Read More
Stopping the constant worry is possible. Implement a strategy to live in the present without dwelling on the past or worrying about the future. Discover concrete ways to retrain your brain to find the positives. Because fighting the inevitable is a recipe for disaster, learning to embrace the inexorable is another key to stop worrying. Read More
Stop being crippled by fear. Being courageous and learning the value of change are the first steps to making bold, swift decisions. Identifying what scares you and confronting those fears are the first steps to being courageous. You will also learn to commit to your purpose and to initiate change through executing your actions. Read More
This book illustrates how doing is far preferable to inaction -- if life is a buzzer box, poke it! Instead of viewing failure as a coup de grâce, it should be seen as a by-product of doing. Do not be afraid to draw maps instead of only following maps. Learn how to start doing and become an initiator and an innovator now. Read More
What if success has less to do with your IQ than you think? Being successful is about seizing opportunities and a great deal of practicing. Because they depend on timing, birthdate, and birthplace, opportunities are beyond your control. Learn why 10,000 hours of practice is enough to turn goodness into greatness and mediocrity into excellence. Read More
Build a business with impact by attracting customers and developing products that work like magic. The first step is to refine your personal purpose by defining what you want to accomplish. Then, identify a group of customers who want and need what you have to offer. Another key is to develop a team that embraces innovation. Read More
How do you become a linchpin? The first steps are selflessly giving people your time and energy, developing new talents, creating opportunities, and consistently delivering on your promises. Learn how to prevent your “lizard brain” from ruining your chances at success by always putting your best foot forward in your workplace. Read More
Failure is a healthy step on the road to success that will inspire you to achieve higher goals. Stay disciplined and focus on your own business’s future without fixating on your competition. Read about ways to work with individual employees as well as how to determine when it is the right time to invest in new team members. Read More
Business success is often tied more to people than performance -- if people like you, you will go further. This book is a cornerstone to understanding the best practices to interact with people and how to be convincing. After reading, you will be a better leader because you will understand the right way to deal with people. Read More
What motivates grit? Combining passion, perseverance, and hard work is more likely to lead to success than talent alone. Moving forward after failing is an important attitude to adopt in order to achieve success. Learn to look beyond your title and to embrace hard work as a more consistent means to success. Read More
It is no secret that great leadership can make a company great. However, there are a few differences between good companies and great companies that go beyond leadership. Ask lots of questions about what your company can do best, introduce new technologies, and create sustainable growth systems to name a few.
If you often find yourself overwhelmed with the work ahead of you, this book offers some solutions. The first steps are to prioritize your task list so that you feel good about it. Then, you should break tasks down into manageable pieces. The strategies in this book will help you plan projects and stay focused during change. Read More
If you frequently find yourself losing focus, you may be trying to please too many people at once. Instead of investing resources and energy into tasks that do not matter, narrow your focus only to what is essential. Essentialism is more than a principle -- it is a way of life that means living by design.
Word-of-mouth publicity is still king. Contagious illustrates how you can create an impact using immense word-of-mouth publicity that grabs consumer interest. Discover six elements to make your brand so contagious that all your customers will share it with their networks. Your brand will be shamelessly imitated by your competitors. Read More
Today’s customers tune out unimaginative marketing. This book will show you why simplicity works best and how to write an effective brand story. Not only should your brand story resonate with your customers, but it should also cast them as heroes. You will also learn how to implement these concepts throughout your product line to draw customers. Read More
Setting good goals is about prioritizing and managing your time. This book describes how conquering procrastination can foster productivity. Developing a timeline and breaking your goals into smaller steps are the next steps to success. Discovering what works best for you can mean some failures and learning when to say “no” when it needs to be said. Read More
Explore the road to success with Jean Case, National Geographic’s Chairperson. Her rules are simple: gamble on big moves, take risks, be unafraid of failure, look for partners in unlikely circumstances, and welcome urgency. Embrace your fear as a driving force as you embark on your journey to success. Read More
“Badass Your Brand” shows you a proven system to make a profitable business out of something you already love doing. Repurpose and repackage your offerings if there are any processes that do not make money or that you do not enjoy. Shifting your mindset from being a service provider to an expert is one way to start making that happen. Read More
Learn communication strategies that are designed to help you connect with potential clients. This book shares practical advice to help with your organization’s day-to-day operations. Discover sales philosophies for both business owners and stakeholders that will help ensure your business’s success. Read More
We live in a complex world filled with confusion. Fragile businesses fail in times of uncertainty because they are volatile. Antifragile companies gain more capacity when under stress. Success and failure serve as important feedback loops. Learn about systems that thrive in chaos and how you can help your company be more antifragile. Read More
Can working less actually lead to increased productivity and higher income? Tim Ferriss shares his company’s experiences and shows how starting an automated online business can lead to this success. Some ways to be successful include defining your goals, testing ideas inexpensively, and automating systems. Read More