Newsletter 11/17 - The Perfect Book List

by Accessory To Success November 27, 2022

Newsletter 11/17 - The Perfect Book List

New Releases


Smart Brevity: The Power of Saying More with Less

Smart Brevity

Featured In This Review

Smart Brevity

$18.49

Attention spans are getting shorter, and “Smart Brevity” will teach you how to capture your audience’s attention as you speak and write. Whether you write emails, speeches, social media posts, or long-form content, this book will show you how to eliminate the fluff.

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Communication is key in today’s workplace. “Smart Brevity” unlocks everything you need to know to communicate clearly and effectively. Attention spans are getting shorter, and “Smart Brevity” will teach you how to capture your audience’s attention as you speak and write. Whether you write emails, speeches, social media posts, or long-form content, this book will show you how to eliminate the fluff.

Everyone has received emails that read more like literary novels than short communiqués. Unfortunately, good communication often seems to be measured in word count instead of clarity. The more words you use, the more likely you will be misunderstood. From the co-founders of Axios and Politico, this book illustrates the importance of writing for your audience.

Although short, “Smart Brevity” shows how this communication strategy can work for you. A few concrete tips covered in “Smart Brevity” include keeping headlines short, composing a striking opening sentence, and pointing readers (or listeners) to where they can learn more if desired.

Kick Up Some Dust: Lessons on Thinking Big, Giving Back, and Doing It Yourself

Kick Up Some Dust

Featured In This Review

Kick Up Some Dust

$25.32

Beyond the boisterous recollections, Bernie Marcus shares the lessons he learned as he built one of the titans in the home improvement industry. While there is no single recipe for success, Marcus reveals what worked for him. You will also learn something even more valuable: strategies that did not work.

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“Kick Up Some Dust” chronicles how an unlikely kid overcame incredible obstacles to become one of the co-founders of Home Depot. In this lively book, you will learn that starting over is always an option and that it is still possible to achieve your wildest dreams. Beyond the boisterous recollections, Bernie Marcus shares the lessons he learned as he built one of the titans in the home improvement industry.

While there is no single recipe for success, Marcus reveals what worked for him. You will also learn something even more valuable: strategies that did not work. However, Marcus goes beyond simple strategies and breaks down the philosophy behind why his methods were effective.

Beyond building a business, this book also shares how to give back to the causes that matter most to you. As it turns out, many of the same lessons learned in developing and maintaining an industry-leading business apply to charities as well. When you read this book, you might be surprised where else Marcus’ lessons can help improve your life.

Featured Author


Rand Fishkin

Rand Fishkin is considered an SEO guru. He developed an interest in the World Wide Web while in high school and attended the University of Washington in Seattle. He dropped out in 2000 before earning a degree when only two classes away from completing degree requirements. He started SEOmoz in 2004, a global software platform for blogs offering SEO insights. In 2011, While still leading SEOMoz, Fishkin co-founded Inbound.org, so marketers could share their knowledge and discuss experiences. Fishkin sold his share of Inbound.org to Hubspot (for no profit) in 2014, but continues to advise Inbound.org and its community.

Over the course of the years, SEOmoz went from being a blogging site to a consulting company and eventually a software business. Fishkin formally became CEO in 2007 and stepped down in 2014 after building the company to 130 plus employees and more than $14 million in revenue. He remained a contributor on marketing and product until 2018 and still sits on the Board of Directors as a large shareholder. In 2018, Fishkin founded SpartToro and serves as its CEO. This enterprise was started to create new ways for public relations professionals, marketers, entrepreneurs and product developers to access audience intelligence without surveys.

The book Lost and Founder was published in 2018. Before that, he co-wrote and published The Art of SEO and Inbound Marketing and SEO. He is on social media at LinkedIn, Facebook, Twitter and Instagram. Rand Fishkin also is known for his videos on SEO strategies found on Whiteboard Friday. He has been profiled in the Seattle Times, featured in the Puget Sound Business Journal’s 40 Under 40 and named to BusinessWeek’s 30 Under 30, in addition to articles about him appearing in hundreds of publications. Fishkin is a frequently invited speaker at conferences and other events.

Rand also has two amazing courses on SEO in Skillshare.



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Must Read Books


The Third Wave: An Entrepreneur's Vision of the Future

The Third Wave

Featured In This Review

The Third Wave

$11.11

In today’s world AOL is a distant memory, but there was a time when it WAS the internet. This book chronicles the story of the AOL founder Steve Case’s story of building AOL and ultimately merging and losing it. Many lessons can be learned by business leaders, founders, internet history buffs, and those curious in Venture Capital.

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In today’s world AOL is a distant memory, but there was a time when it WAS the internet. This book chronicles the story of the AOL founder Steve Case’s story of building AOL and ultimately merging and losing it. Many lessons can be learned by business leaders, founders, internet history buffs, and those curious in Venture Capital.

Hear stories of raising money, creating opportunities and fighting to stay alive. One story that’s worth buying the book for alone is in the early days he rented an apartment in San Francisco for 6 months and showed up at apple everyday trying to sell his start up to everyone. It eventually worked. Talk about persistence.

Steve Case explains that the creation of AOL was the first phase and walks us through what we can expect in the second and third wave that we are now in. He pontificates about what opportunities will look like. And where our society will lean on the internet. His insights are forward thinking and eye opening. For example, not all government involvement is bad, grants and darpa for search and development support much of technology today. They can help build opportunities and will need to into the future.

Do More Faster: Techstars Lessons to Accelerate Your Startup

Featured In This Review

Do More Faster

$29.95

In order to do more faster you must focus on one thing and do it the best. A term for this is affordance and the example of the Walkman not offering a record button even though it could is the perfect example. This is also discussed an avoiding “shiny objects”.

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In order to do more faster you must focus on one thing and do it the best. A term for this is affordance and the example of the Walkman not offering a record button even though it could is the perfect example. This is also discussed an avoiding “shiny objects”. A wonderful example the author provides is of Proflowers almost expanding their service offering to deliver lobsters because it had similar challenges and products that were perishable. Ultimately they determined the lobster market was too small. Or how about the iPhone being released without copy paste functionality. Simplicity is a superpower.

A fun anecdote provided is a story about a merch product Zingy bottle that made a bad decision to turn the brand into an ecosystem including a social media network. They lost focus and it was a huge failure.

The book is written with business story after business story to drive home each point that’s made. Perhaps the most important takeaway is that the number one killer of startups is: making a product for which there is no interesting market. Choose one market and stay laser focused. The author even recommends including what to focus on in a terms sheet.

Barbarians at the Gate

Barbarians at the Gate

Featured In This Review

Barbarians at the Gate

$15.94

A whirlwind story of leveraged buyouts, merger hierarchies, and personal interests effecting some of the biggest companies in US history. Originally Standard Products was well run but as the new spendthrift CEO took the reins they needed to merge to better their position.

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A whirlwind story of leveraged buyouts, merger hierarchies, and personal interests effecting some of the biggest companies in US history.

Originally Standard Products was well run but as the new spendthrift CEO took the reins they needed to merge to better their position. Nabisco offered a great opportunity for line extensions and diversification, so the merge happened. Details of the circumstances and influences of the deal are well documented.

At this point Reynolds merged with Nabisco to diversify out of the cigarettes business which was under more and more government scrutiny. Ross Johnson continued to get himself into power and spend spend spend. It was a professional job of corporate pandering to get ahead.

There is much to learn from the leveraged buyouts of these corporate giants. Find and learn about terms like: Junk bonds, debt structure, toehold, gun to head offer, senior debt vs junior debt, consortium or syndicate, and much more.

A reader in corporation M&A or interested in venture capital or debt of any kind will be very interested in this book.

The Bond King: How One Man Made a Market, Built an Empire, and Lost It All

The Bond King

Featured In This Review

The Bond King

$20.99

A whirlwind story of leveraged buyouts, merger hierarchies, and personal interests effecting some of the biggest companies in US history. Originally Standard Products was well run but as the new spendthrift CEO took the reins they needed to merge to better their position.

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Today, PIMCO is the powerhouse of bond trading. But it wasn’t always that way. In fact, bond trading didn’t even exist before Bill Gross. Known as the Bond Kind, Bill has, over his 50 year career, made himself and his clients billions. This book shares his story of creating the bond market, his rise to riches, and what it took to get there.

Not known for his diplomacy, Bill Gross created a working environment that left much to be desired. Unhealthy even toxic interactions in the company were the cost to for outrageous profits and market dominance. People may have had issue with his methods, but it’s hard to say anything with his results.

To Bill, “being early is the same as being wrong”. He called the end of the mini recession in 81 & real recession 83 on the show “Wall Street week” with loue Kaiser. There was a massive bond rally after this for decades. He created ETFs for mom and pops in the 90s. In 2008 he bought the debt from companies started to bailout for pennies on the dollar. Wachovia, AIG, etc. He was beating the government to it. In 2013 he finally lost money and got hit by occupy Wall Street.

How could a harsh culture were opening doors for seniors with no eye contact and men were ridiculed was accepted could so much be made? Because Bill had the Midas touch. Deal after deal he lead the firm to he grossed million and millions of dollars. He seemed to know what was around the corner and demanded the best from his team to try and keep up with him.

An amazing story of success with incredible detail and unbelievable trade stories. Anyone interested in stocks, bonds, trading or business will find this success story riveting.

How the Bible became the Bible: Exploring how the Bible came to be and why a literal interpretation of it may be dangerous, This exploration may open a door to your continued spiritual growth

How the Bible Became the Bible

Featured In This Review

How the Bible Became the Bible

$21.99

Spirituality comes from within and is not dependent on earthly inventions. The Bible should be recognized as written by ordinary people who were influenced by their culture, interpretations of historical events and personal beliefs. It has been written, rewritten and reassembled with some material excluded that could fill information gaps.

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There is a difference between being religious and being spiritual. Being religious implies focusing on dogma, rituals and symbols that are common to organized churches. Yet, Jesus did not promote these things in his message. Jesus spoke of being kind and caring to others in the here and now, and that is being spiritual. Spirituality comes from within and is not dependent on earthly inventions. The Bible should be recognized as written by ordinary people who were influenced by their culture, interpretations of historical events and personal beliefs. It has been written, rewritten and reassembled with some material excluded that could fill information gaps. The important takeaway is that embracing the message of the love of humanity that Jesus preached is more important than believing the Bible word for word; more important than believing Jesus was God at birth; more important than rituals and dogma. The world would be a more peaceful place if only people would become more spiritual.

Business Movie


Crafting A Nation

Crafting A Nation

Featured In This Review

Crafting A Nation

Free with Ads

This documentary chronicles the launching of a new brewery mixed with interviews of well established and successful breweries like Russian River and Dogfish. The juxtaposition is quite enjoyable as we snap back to the dusty dirty bootstrapping entrepreneurs.

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Ever wondered what it takes to launch a brewery? This documentary chronicles the launching of a new brewery mixed with interviews of well established and successful breweries like Russian River and Dogfish. The juxtaposition is quite enjoyable as we snap back to the dusty dirty bootstrapping entrepreneurs. You can see what they’re working for and why they want to get there.

Learn the history of the microbrew business and the headwind it faces trying to carve its own path against the enormous marketing budgets of brands like Anheuser Busch. Hear what the founders of successful breweries went through to build their business, risks they took, and rewards they received for their sacrifice.

Accessory To Success
Accessory To Success


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