Newsletter 10/9 - Discipline is Destiny

New Releases

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Discipline is Destiny: The Power of Self-Control

With the constant temptation of instant gratification, discipline is a skill imperative for everyone to master. In Ryan Holiday’s latest installment in The Stoic Virtues Series, you will learn how harnessing discipline can help you reach your fullest potential. Although Holiday argues that discipline is not the only virtue needed to achieve success, it is an important step along the way.

To teach why cultivating discipline is necessary, Holiday uses a variety of successful examples from history. A few of these include the longest-reigning British monarch Queen Elizabeth II, baseball star Lou Gehrig, and Roman Emperor Marcus Aurelius. Because the value of a virtue can be seen in its absence, you will also see how a lack of discipline affected the novelist Ernest Hemingway, French military genius Napoleon Bonaparte, and baseball great Babe Ruth.

Beyond learning about famous historical figures, you will learn how a few simple steps can help you develop the self-discipline required to achieve fantastic success in both the personal and professional sectors of life.

Unreasonable Hospitality

Before being voted the best restaurant in the world, Eleven Madison Park was a struggling French-American brasserie with plenty of potential. “Unreasonable Hospitality” chronicles the restaurant’s 11-year rise until it was voted The World’s Best Restaurant in 2017 under the care of Will Guidara. The secret to this success lay in going above and beyond peoples’ expectations to make their wildest dreams come true.

Although “Unreasonable Hospitality” focuses on the food industry, excellent hospitality is an integral part of every industry. Guidara found that the same techniques that worked so well for customers also worked magic with his employees. After reading this book, you will understand the method behind the magic and be able to implement similar strategies within your business.

Written in an easily readable and entertaining style, “Unreasonable Hospitality” is a fantastic guide to everything you need to know about transforming the ordinary into the extraordinary. Best of all, the theory is interwoven with encouraging stories and examples including culinary greats Danny Meyer and Daniel Boulud.

Hot Takeaway

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Borrowing Brand Equity Can Help Grow Your Business

Brand equity is the audience that you’ve built. Influencers have a lot of brand equity. When you work with someone like an influencer or partner with a credible brand you are “borrowing” their equity. It gives your own brand more credibility through this more established brand. Their audience will immediately assign you some trust and credibility because a brand or person they trust has supported you.

According to Club Melanin founder, Ricki Lawal, you will have to be consistent. It's not as simple as just wishing for it. You have to reach out to your customers as well. Read his article on it to learn more.

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Best Sellers

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Delivering Happiness - Biography of Tony Hsieh

The book Delivering Happiness is a biography of Tony Hsieh, founder of Zappos. It is inspirational for all people who want to do great things and be happy. Tony wanted to make the world happier, not just Zappos customers and staff. He learned the hard way that culture is very important in any business, and once you get the culture right, you can never go wrong.

This book walks you through the turmoil of Tony’s world when starting Zappos. The beginning challenges, messy middle, and ultimately the finish line. There are lessons for any business enthusiast at every stage.

Featured Author

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Anderson has authored three books: The Longtail, Free, and Makers. The Longtail looks at the business concept of long-tail, SEO, and how it has influenced the niche market. Free discusses the advantages of initially giving products and services to the customers for free. The Makers discusses the democratization of invention and production tools which has revolutionized the impact of designers and inventors on the manufacturing industry. Chris Anderson is the founder and CEO of an open-source robotics company, 3D Robotics. In addition, he has founded other companies, such as GeekDad, which have been lost in the mists of time. Remarkably, he was named one of the 100 most influential people by the "Time 100" in April 2007. He has also acquired various awards, such as Editor of the Year by Ad Age in 2005 and the Loeb Award for Business Book of the Year in 2007.

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Show Review

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Citizen Kane - A Masterpiece In Business

Citizen Kane is a semi-biographical film about a reporter with a seemingly insurmountable assignment. Jerry Thompson is given the weighty charge of discovering the meaning behind newspaper tycoon Charles Foster Kane's mysterious last word: "Rosebud."

The movie begins in Florida at Kane's expansive palatial estate. As he lay dying in his mansion Xanadu, he makes his enigmatic final utterance with a snow globe in hand.

Through Thompson's investigative reporting, clues are unveiled little by little that shed light on the story of this man's life, telling the story of a real person behind the legend. It turns into an inspiring personal narrative of an everyday man rising out of total insignificance and making a greater impact than he ever could have dreamt of achieving.

Thompson interviews friends of Kane as well as Susan Alexander, his mistress-turned-second-wife. The reporter then digs into the memoirs of late Walter Parks Thatcher, a banker who saw Kane's origins in a Colorado boarding house all the way into his financial decline later in life. The tale turns tragic as we learn of Kane's eventual corruption and estrangement from loved ones.

Though bits and pieces emerge to connect the dots, it's unclear if a full answer to that elusive last word will ever be found.

Podcast

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The Method Jamie I.F. Uses to Generate Over $30K per Month From Affiliate Websites

Jamie I.F.started down the road to success after completing this internship, and now he owns several affiliate websites that bring in more than $30,000 per month. It's fascinating to learn about his strategy and the site's development over the years given that it has about 420 articles. He offers detailed guidance on every aspect of creating a profitable affiliate website, covering everything from selecting and verifying a niche market to his ideas on retiring once he has enough money. No detail is overlooked. Jamie delves deeply into the topics. He also teaches about his resources, keyword research insights and strategies, and special keyword targeting techniques.

Jamie attributes a lot of his success and process to creating excellent content. Some of the guidance and pointers he offers will be helpful to many of you who are trying to increase traffic with digital marketing. Jamie offers wise counsel on the creation of strong article introductions and the significance of strong titles. Additionally, he has a five-step process for producing content that incorporates a psychological approach.

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