Conversion Tracking for Shopify App in Google Analytics & Google Ads

by Accessory To Success July 30, 2021


Conversion Tracking for Shopify App in Google Analytics & Google Ads

If you have created a Public App listed in the Shopify App Store you’ll want to understand how your listing is performing. Shopify offers a very easy way to track most information like total visitors, bounce rate, conversions, etc, but in order to properly track Shopify App conversions in Analytics and Google Ads you’ll need to take a few extra steps.

We built the Shopify App Jump Links, which can quickly add a Table of Contents to any Shopify Blog. Click here to see our Step By Step Guide on how to build a Shopify App.

In this article we’re going to show you everything you need to do in order to get Analytics tracking for your Shopify App Listing. You don’t need to be a developer to make this work either.

4 Steps to Shopify App Tracking

  1. Create a New Property in Analytics
  2. Add The Tracking ID To Your Shopify App Listing
  3. Tracking Shopify App Conversions
  4. Tracking Conversions In Google Ads

Create a New Property in Analytics

There are three levels to Analytics: Account, Property, View. You at least want to track the app performance within a new Property from another website or Shopify App that you have within the same Account. Keeping the data separate will be necessary for clarity in performance and help you invest advertising dollars more confidently.

Go to Analytics and make sure you have the main website selected.

Click Admin on the bottom left

Analytics Admin Section
Under the Property column at the top click the blue New Property button

Analytics Property button
Give the property a name, time zone, currency & click Show Advanced Options

Analytics Property Name

Click the slider to “Create a Universal Analytics Property”

Under the app URL and be sure to Create a Universal Analytics property only and click Next

Create Universal tracking
Fill out the Business Information: industry, size, etc and click Create

Business Information in Analytics
It’s going to ask you to enter a tracking code on your website, but ignore this.

Add The Tracking ID To Your Shopify App Listing

This is definitely the easiest part of the whole process. All we need to do is place the Analytics ID in the right place and a great deal of data will pull through reporting in Analytics.

Go to the Partner Dashboard and click Apps on the left.

Click your app

Shopify Partners app listing

Click App Listings

app listings

Click your App again

click your app again
Scroll down to Tracking & Enter your Google Analytics tracking ID as well as any others you wish to track.

Shopify app listing tracking

Tracking Shopify App Conversions

To track conversions you’ll need to create a few things in Analytics and Google Ads.

The first thing to create is a “goal” within Analytics so we track App Installs.

When a customer clicks the “Add App” button on the App Listing, Shopify will fire the “Get App Button” event to Google Analytics. We’re going to make it so that the event shows as a conversion. Then we’ll be able to optimize for it in Google Ads if we want. So in actuality it's firing “button clicks”, but that is the only way to install an app so the action is close enough to optimize for.

Within Analytics go to Admin on the bottom left, under the View column click Goals and the red “New Goal” button.

Set A goal in Google Analytics

Name it “Shopify Get App Button” and select “Event” as the type, then click Continue.

name the goal

We need to create the Action that triggers the goal now. So for the “Action” write: Get App button.

Get App button

You can enter more detail in other lines, but don’t bother, just leave them all blank. Make sure to copy paste it exactly like this without spaces or anything else. Then click Save.

To test open an incognito window, go to your app listing and click the “Add App” button and look at Analytics to ensure that it is firing correctly.

This setup will now track all Shopify App conversions in Google analytics. You’re good to go!

* Note that Analytics will only pull information moving forward, nothing historical will load.

Tracking Conversions In Google Ads

At some point you may want to promote your Shopify App in Google Ads. If the event that you want to do that make sure that you can track installs as a conversion and optimize for it be doing the following.

Go to Admin again in Google Analytics. Under the Property column click Google Ads linking, click the red "New Link Group" button.

Link Google Ads account

At this point you will have to add your 10 digit Google Ads ID which can be found by your profile image in the top right of Google Ads when you are logged in. Keep Google Ads open we'll be back here in a second. Paste that 10 digit number into this section and save.

Google Ads Linking

Once finished with this process head back over to Google Ads again. Under Tools & Settings click on Conversions.

Google Ads conversions

Click the Blue + button to create a new conversion & select Import, Google Analytics & then click Continue

Import conversions from analytics

On the next page your Analytics Goal should be visible and you can select it to make it a conversion in Google Ads. If it doesn't show the account is not linked correctly and you can click the hyperlinked button

select your goal

These are the settings we recommend.

Google Conversion settings

Once done, this is what it should look like in your Conversions section.

Just make sure to include the conversion in Google Ads reporting in this column by have it say "Yes".

include in conversions

To effectively run a marketing campaign or improve the install rate for your app you'll want to make sure that you are tracking and optimizing as much as you can.

Accessory To Success
Accessory To Success

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