Book of the Month Club (BOTM) is one of the most coveted placements in publishing. A single BOTM selection can catapult an unknown author into bestseller territory, moving tens of thousands of copies in a single month. It's the kind of exposure that transforms careers — and it's not as out of reach as you might think.
In this guide, we'll break down exactly what Book of the Month Club is, how their selection process works, what they're looking for, and how you can position your book for consideration. Whether you're traditionally published or indie, understanding this process is essential for any author serious about scaling their reach.
Book of the Month (BOTM) is a subscription service where members receive curated book selections each month. Founded in 1926, it's one of the oldest and most respected book recommendation platforms in the world. The modern version, relaunched in 2015, has grown to over 1 million active subscribers.
Each month, BOTM's editorial team selects five books. Subscribers choose one (or more) to receive as a hardcover. The selections span genres — literary fiction, thrillers, romance, nonfiction, and more — but they share a common thread: they're books the editorial team believes will resonate deeply with readers.
According to Publishers Weekly, a BOTM selection can drive 30,000 to 100,000+ copies sold in a single month, depending on how prominently the book is featured. For many authors, it's a career-defining moment.
BOTM's selection process is editorial-driven, not algorithm-driven. A team of editors reads hundreds of books each month and selects five that meet their criteria. Here's what we know about the process:
BOTM employs a team of full-time editors and readers. They receive submissions from publishers, agents, and occasionally directly from authors. The team reads widely across genres and prioritizes books that will spark conversation and emotional connection among their subscriber base.
BOTM typically considers books 3–6 months before their publication date. This means you need to be pitching or submitting well in advance of your launch. If your book publishes in October, BOTM would need to see it by April or May at the latest.
If you have a traditional publisher, the submission process typically goes through your publisher's sales or marketing team. Most major publishers have existing relationships with BOTM and submit titles they believe fit the profile. Here's how to ensure your book gets submitted:
This is harder but not impossible. BOTM has occasionally selected indie titles, particularly when those titles have significant buzz or have been previously successful in other formats. To position yourself:
BOTM isn't the only subscription service worth targeting. Understanding the landscape helps you find the right fit:
Each of these services has its own submission process, and targeting multiple services increases your chances of landing a placement. For more on leveraging book promotion platforms, check out Jane Friedman's comprehensive book marketing guide.
Whether you're targeting BOTM or any curated book service, the foundation is the same: your book needs to be undeniably good, professionally packaged, and backed by social proof.
Before you pitch to any curated service, your book needs reviews. Editors check Goodreads, Amazon, and professional review sources before considering a title. A book with zero reviews signals risk — and curated services are risk-averse.
This is where building your review base matters enormously. Professional reviews provide immediate, credible social proof. Reader reviews from your ARC campaign add volume. Together, they create the review profile that makes an editor confident in selecting your book.
For strategies on building that review foundation, explore the Accessory to Success blog for guides on ARCs, review outreach, and more.
BOTM editors don't select books in a vacuum. They monitor publishing industry chatter, social media buzz, and media coverage. Building pre-publication momentum through:
All of these create the kind of industry signal that puts your book on an editor's radar before it even hits their desk.
Getting selected by BOTM doesn't just sell books that month. The ripple effects can last years:
According to BookBub, authors who land major promotional placements see sustained sales increases for 6–12 months after the initial spike — especially when the placement is backed by strong reviews and reader word-of-mouth.
The reality is that BOTM selects only 60 books per year out of thousands submitted. Not getting selected doesn't mean your book isn't good — it means the competition is fierce and the slots are limited.
If you don't get selected:
Before you submit to BOTM or any curated book service, make sure you have:
Book of the Month Club represents the pinnacle of curated book discovery. Getting selected can transform your career in ways that years of marketing can't replicate. But even if BOTM isn't in the cards for your current title, the process of preparing for submission makes you a better marketer and positions your book for success across every channel.
The foundation for any submission — to BOTM or anywhere else — is a book that's professionally produced, critically reviewed, and backed by genuine momentum.
Start building that foundation today. Get a professional book review from Accessory to Success and give your book the credibility that opens doors to every opportunity in publishing.
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