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Epic Content Marketing Book Summary
Defining the differences between content marketing, traditional marketing, search engine optimization (SEO), and social media, Epic Content Marketing is the ultimate guide to continuously crafting quality content. Master content marketing metrics such as consumption, shares, leads, and sales will help your organization give value to your customers.
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Perfectly Confident Book Summary by Don A. Moore
A certain balance of confidence is essential to inspiration and a willingness to take advantage of important opportunities. Over-confidence in competence and abilities can damage credibility and lead to poor outcomes. Underconfidence can result in lost opportunities due to hesitancy. The best path is to find a balance of confidence which equates to being perfectly confident.
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Fascinate Book Summary by Sally Hogshead
Marketing messages should make consumers anticipate and connect with the brand's emotions and values. They must make consumers fascinated for some reason. Understanding the Languages of Fascination to create focus is a first step because the adjectives drive the right messaging and tactics. It is a planning process that leads to creative ideas that make consumers feel an emotional connection to the brand’s message.
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The Right Book Changes Everything
Organizational Structure
Learn about management tools, how to treat people, systems and softwares to put in place, hierarchy development, and teams. Our book summaries will solve your problem or guide your next step. They are sure to point you in the direction of answers.
Leadership
A great leader is made from experiences. We’ve written summaries of the best books for developing yourself or those within your organization into world class leaders! Hear the stories of wins and losses from titans of industry. Established leaders of companies big and small with credibility in spades.
Start A Business
Founding a company is fun, exhilarating, and at times overwhelming or even scary. You need answers to your questions. Direction on how to grow your company. And you’ll want to get this information from experienced founders that have come before you. Learn from their experiences and avoid their mistakes.