Organizational Structure

When faced with a decision, people generally know what the right choice is. However, instead of choosing what is best, people usually rely on irrational gut feelings. This book uses economics and psychology to uncover how we can all start making better choices for ourselves, our families, our communities, and our government.

In Ready Fire Aim, Michael Masterson recommends shooting from the hip and making selling your top priority. Even if your product or service is not perfect, getting it into the market will begin generating revenue right away. For anyone who wants to scale a business quickly and successfully, this book is a must read.

This book details the pursuit of hearing a customer say, “I will be back!” Cultivating loyal customers means figuring out what the “pickle” -- or whatever the customer desires -- is and delivering it with five-star customer service and a smile. The keys to making this happen are encouraging service, attitude, consistency, and teamwork.

In both sports and business, effective leaders exude confidence tempered with humility, poise in the face of adversity, and helping others find their strengths to accomplish a team victory. Good leaders motivate like teachers instead of commanding like bosses. Filled with personal stories from decades as a coach, this book will show you how to become a better leader.

Buckets of talent do not always result in success. A winning strategy and hard work can lead to more winning than impressive amounts of talent. Entrepreneurs, politicians, and athletes all use the same strategies to achieve wins. Another secret to being a winner is to never stop believing in more success.

What if losing is an intrinsic part of winning? In investing, winning is about luck and mastering failure. Before you begin trading, make sure you have an exit strategy. Surround yourself with people who disagree with you. Taking either success or failure personally is one of the roads to disaster.

Instead of being a crutch for mechanical task completion, checklists can encourage creative thinking and better communication. Checklists can focus on communication steps instead of procedural steps when complex processes are involved. A powerful tool, checklists used properly welcome discipline and teamwork.

To help you reach new heights, “Zero to One” addresses seven important questions for success. Doing new things to grow vertically is a lot better than copying others’ work by growing horizontally. However, doing new things takes a great deal of courage. “Zero to One” describes the power in being a visionary.

Build a business with impact by attracting customers and developing products that work like magic. The first step is to refine your personal purpose by defining what you want to accomplish. Then, identify a group of customers who want and need what you have to offer. Another key is to develop a team that embraces innovation.

Flex teaches managers how to communicate in order to better lead and leverage diversity for greater innovation. Effective communication can only happen when leaders set personal judgements and assumptions aside. Catalyze your leadership style by learning to acknowledge that your employees, peers, and supervisors build trust in different ways.

Combining creative thinking with scientific observation, recording, and feedback loops can solve some of the most complex problems in the workplace. George Lucas’ role in the digital revolution of arts, entertainment, and academia is discussed, and you will learn about the best way to manage in a creative organization.

Word-of-mouth publicity is still king. Contagious illustrates how you can create an impact using immense word-of-mouth publicity that grabs consumer interest. Discover six elements to make your brand so contagious that all your customers will share it with their networks. Your brand will be shamelessly imitated by your competitors.

Built to Sell is filled with advice on the best way to package your company to sell. This book will not only teach you how to receive a more desirable valuation, but also how to position products to sell. If your organization is in the service industry, you will learn how to package services as products.

What led to the biggest IPO in Wall Street history? Fifteen years prior, a struggling entrepreneur named Jack Ma started an e-commerce business that would go on to drastically change Eastern working conditions. Studying Ma’s tenacity and unique talents can help every aspiring entrepreneur learn how to achieve success.