The idea of quitting your day job and becoming your own boss has intrigued creative thinkers for many years. With massive developments in technology, that dream has become reality for so many people that it's no longer shocking when someone says they work from home or work for themselves. Another great book on this is the The Million Dollar, One Person Dollar Business.
What many people find out is that entrepreneurship is much harder than it seems. It's not all about lounging on the beach with your laptop while watching the waves roll in. An amazing book on this is The Entrepreneur Roller Coaster.
If you have a creative spirit and excel in any form of art, you may have dreamed about starting your own business and taking on entrepreneurship. Make Your Mark was written to inspire and educate people just like you. Whether you're still in the dreaming stage or you've already launched your creative business, this book is packed with tips and tricks that will show you how to develop a strong brand, attract your tribe of supporters, and create a professional culture that is rooted in innovation. Another great book on this is Building A Storybrand.
By the end of this little book, you'll have a more realistic idea of what it means to start a business and become your own boss. You'll understand that the journey is hard at times and is only worth the struggle if you truly believe in what you're doing.
That means you can't just start any business. You must start a business that fulfills your creative spirit and a vital need in a targeted market. Billionaire Peter Thiel has more rules for creating a product in his wonderful book Zero To One.
Take the time to ask the right questions of yourself and any partner you may want to bring into the business. Your answers will help you determine what problem you want to solve for your customers and why you want to solve that problem. It will take you on a deep dive into your personal purpose and the authentic roots of the brand you want to build.
This internal work is important to creating a strong business that will survive no matter what happens in the world around you. We live in turbulent times, and it may feel intimidating to think about building a new business in the midst of unrest and chaotic markets.
This book will help you think through your potential stumbles and obstacles to determine how you can structure your business to survive no matter what. Another book to recommend on this subject is Antifragile.
Make Your Mark shows you how to find the intersection between what you love to do and a real problem that customers will pay to have solved. If you know you're good at your art but don't have the expertise needed to operate a successful business, this book will help fill in some of the gaps of your knowledge.
It's not a comprehensive resource on any aspect of business, but it will help you size up your business idea or explore new ideas based on your creative outlets.
Think of this book as a starting point if you would like to make your creative art your livelihood. It will help you determine if the entrepreneurial lifestyle is right for you. The exercises and questions asked may also help you view your art in new light.
You may discover that what you do could solve more problems than you ever realized. That means you have a niche business idea that could bring in much more than income. For more thought on a niche website read How to Blog for Profit.
The collection of essays in this book will help you build a brand of substance that stands out from competitors in any field. You want to create a brand that has meaning beyond its functional purpose. Just like Nike sneakers are more about performance than protecting feet from the ground, you want to create products that mean more than what they do. That's how you create a brand that resonates so deeply with your target market that they can't help but support you. If you enjoy this book, definitely read The Messy Middle by the founder of Behance (now owned by Adobe), Scott Belsky.