The Best Books for Google Analytics 4 (GA4) Training

In today's data-driven digital landscape, understanding Google Analytics 4 (GA4) is more vital than ever. As GA4 has become the gold standard for website analytics, professionals and enthusiasts alike seek the best resources to master its intricacies. Our meticulously curated list of the top training books for 2023 offers comprehensive insights, ensuring you're equipped to harness the full potential of GA4. Whether you're a novice aiming for proficiency or a seasoned expert desiring to stay ahead of the curve, our selection promises to guide you every step of the way.

If you're looking to read this book at your desk consider a book stand for easy side-by-side reading and on screen analysis.

Learning Google Analytics: Creating Business Impact and Driving Insights

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Learning Google Analytics: Creating Business Impact and Driving Insights

$39.49

We believe this book is essential for those looking to deepen their understanding of Google Analytics 4 and successfully drive insights for business growth

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We believe this book is essential for those looking to deepen their understanding of Google Analytics 4 and successfully drive insights for business growth.

Pros

• Comprehensive content on GA4 capabilities
• Helpful tips for working with GA4 and Google Cloud tech stack
• Includes real-world case studies and R codes

Cons

• Lacks visual aid like screenshots
• Assumes prior comprehensive knowledge of Java
• May not be suitable for beginners

Our experience with "Learning Google Analytics: Creating Business Impact and Driving Insights" has been quite insightful, as it covers several advanced aspects of Google Analytics 4 (GA4) that can help in creating a significant impact on businesses. The book also provides useful tips for integrating GA4 with the Google Cloud technology stack, which can prove beneficial for digital marketing professionals.

One of the best aspects of this book is its focus on real-world case studies that help readers understand the practical implications of data roles in digital marketing. Additionally, it includes R codes that can be utilized by more advanced users to delve deeper into GA4 and its capabilities.

However, as useful as the content may be, this book might not be ideal for beginners. It assumes the reader already has substantial knowledge of Java, which can be a barrier for those new to the world of Google Analytics. Without any screenshots or visual aids, some users may find it challenging to follow and comprehend the presented concepts.

While this book is fantastic for those looking to expand their knowledge of GA4 and leverage it effectively for business growth, it's essential to consider the assumed prerequisites before purchasing. If you have a solid knowledge of Java and are comfortable with Google Analytics' intricacies, this book is a valuable investment in advancing your skillset.

If you enjoy reading in bed, we suggest a reading backrest pillow. 

Google Analytics Breakthrough: From Zero to Business Impact

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Google Analytics Breakthrough: From Zero to Business Impact

$30.51 New

This in-depth guide is perfect for anyone who wants to learn and implement Google Analytics 4 (GA4) for their business or website

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Pros

• Comprehensive material covering all aspects of GA4
• Packed with practical examples and actionable insights
• Written in a textbook format, making it easy to follow along and learn

Cons

• May be too complex for beginners in Google Analytics
• Inconsistent writing styles due to multiple authors
• Some readers may find it difficult to understand certain concepts

As we dove into "Google Analytics Breakthrough: From Zero to Business Impact," we immediately noticed the depth of the material provided. The book covers everything from creating a digital analytics strategy to implementing GA4, reporting, drawing insights, and optimizing conversions. The numerous real-world examples throughout the book make it easy to understand and apply the concepts to our own businesses.

However, this book may not be the ideal choice for beginners, as some of the more complex concepts might be difficult to grasp for those with little to no experience with Google Analytics. The writing styles from various authors can also be a bit inconsistent, which might result in a less cohesive learning experience for some readers.

Overall, we found the "Google Analytics Breakthrough: From Zero to Business Impact" to be an excellent resource for those looking to master GA4 and use it to drive business growth. With its comprehensive material, practical examples, and textbook format, it serves as a valuable tool for intermediate to advanced users.

If you haven't had a bed tray for reading before, we highly recommend it.

Google Analytics: Understanding Visitor Behavior

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Google Analytics: Understanding Visitor Behavior

$7.85 New

We recommend this book for those who want to dive deep into the functionality and insights offered by Google Analytics 4

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We recommend this book for those who want to dive deep into the functionality and insights offered by Google Analytics 4.

Pros

• Comprehensive coverage of GA4 features
• Clear and organized presentation of information
• Suitable for beginners, intermediate users, and professionals

Cons

• May require some background knowledge
• Not as helpful for those who have already used GA4 extensively
• A significant portion of the book is devoted to non-content sections

Having just gone through "Google Analytics: Understanding Visitor Behavior," we found the book to be an excellent resource for mastering Google Analytics 4 (GA4). The author has clearly put in the effort to provide a thorough understanding of the platform, covering everything from setting up the tracking code to analyzing the wealth of data available.

One noteworthy aspect is the book's organization. The structure allows readers to follow along with ease and find the information they need quickly. The content is suitable for beginners, intermediate users, and professionals alike, making it a versatile resource for anyone looking to improve their GA4 skills.

While "Google Analytics: Understanding Visitor Behavior" is an impressive resource, there are a few drawbacks to consider. Some readers may find that they need a bit of background knowledge to fully benefit from the book. Additionally, those who have already used GA4 extensively may not find much new information to enhance their understanding and skills.

It's also worth noting that a significant portion of the book is devoted to non-content sections such as indexes and standards. This might reduce the actual useful content for some readers.

Overall, we recommend "Google Analytics: Understanding Visitor Behavior" to individuals looking to dive deep into the functionality and insights offered by Google Analytics 4. The book's comprehensive coverage, clear organization, and suitability for various skill levels make it a valuable addition to any GA4 user's library.

A good reading light would aid in reading these great analytics books!

Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform

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Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform

$14.49 New

A must-have guide for those looking to improve their marketing analytics capabilities with practical instructions and real-world examples

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A must-have guide for those looking to improve their marketing analytics capabilities with practical instructions and real-world examples.

Pros

• Easy to read and follow
• Covers various stages of analytics maturity
• Applicable to multiple industries

Cons

• Not highly in-depth for expert analysts
• Limited content specific to Google Marketing Platform
• May not provide detailed strategies for practitioners

Crawl, Walk, Run, by Alex, Michael, and the InfoTrust team, offers valuable insights for businesses seeking to advance their analytics maturity with the help of the Google Marketing Platform. We appreciate the book's straightforward approach, making complex concepts easy to comprehend and apply in the real world.

The authors focus on guiding businesses through various stages of analytics maturity, from basic (crawl) to more advanced (run) digital analytics. We found this structure to be particularly helpful, as it enables businesses of any size or level to effectively grasp and implement the concepts presented. Additionally, the book's content is applicable to a wide range of industries, including Consumer Packaged Goods (CPG), retail, and media.

However, as experienced analysts, we did notice that the book might not offer highly in-depth knowledge for expert analysts or detailed strategies to analytics practitioners. The title also may imply a more extensive focus on Google Marketing Platform usage, while the content is more broadly based on marketing analytics in general. Despite these minor drawbacks, Crawl, Walk, Run remains an essential resource for those looking to improve their marketing analytics capabilities.

Here are our favorite books for business owners that want to scale their company. 

Google Analytics and GA4

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Google Analytics and GA4

$10.99 New

If you aim to boost your online sales by delving deep into customer data, this book can serve as an informative guide

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If you aim to boost your online sales by delving deep into customer data, this book can serve as an informative guide.

Pros

• Comprehensive understanding of GA4
• Efficient strategies for online sales improvement
• Applicable for various website types

Cons

• Limited in-depth content with only 146 pages
• Relatively new publication, dated October 2021
• Potential lack of advanced GA4 techniques

After going through "Google Analytics and GA4: Improve your online sales by better understanding customer data and how customers interact with your website," we found it to be a useful resource for learning the basics of GA4. The book emphasizes the importance of analyzing customer data and applying those insights to enhance website interactions and boost sales.

However, with a compact 146 pages, the book might not cover as many advanced GA4 techniques as some experienced users might hope for. Furthermore, the publication date of October 2021 means that it is relatively new, so there may not be as many supplementary resources or updates available yet.

Despite these caveats, "Google Analytics and GA4: Improve your online sales by better understanding customer data and how customers interact with your website" outlines practical strategies applicable to various website types, making it a valuable read for anyone looking to gain a fundamental understanding of GA4. It provides a solid foundation for anyone starting their GA4 journey and may assist in enhancing eCommerce or other business endeavors.

A steering wheel tray for writing and reading in the car is ideal.

The Google Analytics 4 and Google Tag Manager Cookbook

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The Google Analytics 4 and Google Tag Manager Cookbook

$29.99

This book might be helpful for those starting with Google Analytics 4 (GA4) and Google Tag Manager (GTM), but it is quite basic and lacks critical details

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This book might be helpful for those starting with Google Analytics 4 (GA4) and Google Tag Manager (GTM), but it is quite basic and lacks critical details.

Pros

• Easy-to-follow screenshots
• Covers both GA4 and GTM
• Simple step-by-step instructions

Cons

• Loose binding may lead to pages falling out
• Insufficient information on GA4 and GTM
• Some content may be outdated

The Google Analytics 4 and Google Tag Manager Cookbook aims to provide an easy-to-understand guide for beginners looking to implement GA4 and GTM on their websites. We found the step-by-step instructions and screenshots helpful for those taking their first steps with GA4 and GTM. The book covers both tools quite well, making it a comprehensive read for beginners.

However, we could not overlook the book's shortcomings. A significant issue we faced was the loose binding, which led to pages falling out after our first read. This severely impacted the book's durability and makes it difficult to use as a go-to reference.

Additionally, the Cookbook lacks critical details that are necessary for a deeper understanding of GA4 and GTM. Although beneficial for those just starting, experienced users may find the book's content too basic and insufficient for their needs. Some of the information appears outdated, contradicting the book's objective of being a reliable resource for GA4 training.

In conclusion, The Google Analytics 4 and Google Tag Manager Cookbook may serve as an introduction for beginners looking to implement GA4 and GTM on their websites. However, due to its lack of depth, loose binding, and potentially outdated content, we recommend seeking other resources for more comprehensive training and a better understanding of GA4's capabilities.