Defining the differences between content marketing, traditional marketing, search engine optimization (SEO), and social media, Epic Content Marketing is the ultimate guide to continuously crafting quality content. Master content marketing metrics such as consumption, shares, leads, and sales will help your organization give value to your customers. Read More
A certain balance of confidence is essential to inspiration and a willingness to take advantage of important opportunities. Over-confidence in competence and abilities can damage credibility and lead to poor outcomes. Underconfidence can result in lost opportunities due to hesitancy. The best path is to find a balance of confidence which equates to being perfectly confident. Read More
Marketing messages should make consumers anticipate and connect with the brand's emotions and values. They must make consumers fascinated for some reason. Understanding the Languages of Fascination to create focus is a first step because the adjectives drive the right messaging and tactics. It is a planning process that leads to creative ideas that make consumers feel an emotional connection to the brand’s message. Read More
In Onward, Howard Schultz shares how he ensured Starbucks’ survival through the unprecedented difficulties seen in the 2007-2008 financial crisis. Identifying your customer’s needs and values, minimizing supply chain inefficiencies, and believing in yourself are all key to help your organization weather historic upheavals for survival in the long term.
When faced with a decision, people generally know what the right choice is. However, instead of choosing what is best, people usually rely on irrational gut feelings. This book uses economics and psychology to uncover how we can all start making better choices for ourselves, our families, our communities, and our government.
Building a dependable stream of revenue that grows may be easier than you think. Predictable Revenue reveals in-depth outbound sales strategies that do not require your continuous supervision. You will also learn about a new way to make cold calls, how to build a productive sales team, and how to categorize leads for optimal success. Read More
In Ready Fire Aim, Michael Masterson recommends shooting from the hip and making selling your top priority. Even if your product or service is not perfect, getting it into the market will begin generating revenue right away. For anyone who wants to scale a business quickly and successfully, this book is a must read.
Creativity and emotions are key to creating an advertising campaign that brings more customers to your brand. Hey Whipple, Squeeze This takes you through the journey of strategizing based on a brand’s tensions as well as leveraging a product’s emotional core. When sales are used as the only metric will lead to uninspired advertising for your organization.
Measuring a manager’s individual output does not capture the whole picture. Instead, the focus should be on the quality and total output of their team. High Output Management shows how to give beneficial performance reviews, design an effective delegation process, and a value-based decision-making process.
This book details the pursuit of hearing a customer say, “I will be back!” Cultivating loyal customers means figuring out what the “pickle” -- or whatever the customer desires -- is and delivering it with five-star customer service and a smile. The keys to making this happen are encouraging service, attitude, consistency, and teamwork.
Learn how to give your target audience the personalized content they have been craving. After you read this book, you will know how to avoid common content creation mistakes. F#ck Content Marketing is written with a fresh perspective to help your organization create a holistic marketing experience for every single one of your customers.
Cashflow Quadrant is your guide to attain financial independence. Start by finding out which of the four financial intelligence quadrants you fall into, and then learn how to use your money to make more money. Along the way, Cashflow Quadrant explains how to embrace logical thought processes while avoiding emotionally-driven decisions.
Benjamin Franklin is famous as an accomplished diplomat, visionary inventor, and hard-working businessman. This biography gives you an in-depth look to figure out how he achieved so much. Learn how Benjamin Franklin listened to diverse perspectives and used his ferocious intellect to found a new country.
This book offers a simple explanation for the inscrutable inner workings of computers as well as the story behind one of these machines. Discover how important it is to hire a smart, passionate team. This team will be able to overcome all obstacles through enthusiasm, innovation, intelligence, and hard work. Read More
In both sports and business, effective leaders exude confidence tempered with humility, poise in the face of adversity, and helping others find their strengths to accomplish a team victory. Good leaders motivate like teachers instead of commanding like bosses. Filled with personal stories from decades as a coach, this book will show you how to become a better leader.
Told from the perspective of a shepherd, The Alchemist is a journey to determine your deepest desire and discover your destiny. Stop letting fear hold you back and learn to embrace deeper self-knowledge. Because it is applicable to all aspects of life including business, this book shares universal truths to help you achieve true triumph.
Although they shift depending on circumstances and surroundings, most people can be sorted into one of three categories: givers, takers, and matchers. Givers are often the most successful as they sincerely desire success for everyone. Takers are consistently viewed as self-serving. Matchers try to achieve the balance between the two. Which are you? Finding out can change how you interact with teh world. Read More
Radical truths can be used as a powerful tool to achieve many kinds of goals. Embracing harsh realities and encouraging thoughtful disagreement help ensure that all perspectives are taken into account. This book also guides you through five steps that will help you achieve all of your life goals.
As we enter the seventh era of marketing, digital disruption has changed where customers find value. Creating successful marketing for modern customers designing a curated experience. In addition to building experiences driven by content, this book breaks down the four primary steps to produce effective content.
Confronting your ego is an important step in unlocking success. Ego can cloud judgement. You will also learn about the cycle of effort and how thinking big while living small leads to ultimate triumph. Concentrating on learning constantly can help keep your focus on stoicism and help you avoid complacency. Read More
Drawing on years of interviews with successful individuals across many fields, Ferriss gives you the tools of the titans to generate your own triumphs. These wildly successful titans are flawed people who focus on a few of their strengths while transforming their weaknesses into competitive advantages.
If a successful company fails to recognize disruptive technology in its industry, even titans can fail. With a perspective from 1997, a time bursting with disruptive technologies, this book illustrates how management and a company’s structure can harness disruptive innovation in order to survive and then to thrive.
Imagine founding a business with one million dollars in revenue that is built on your passion. Outsourcing and automating can make that business infinitely scalable and profitable. This book covers how to set effectively-sized goals as well as a crash course in market research. Igniting an interest in continuous learning is also very important in achieving a million-dollar one-person business.
There is no easy path to success. To achieve your goals, you will need to apply discipline to your life, embrace your inner warrior, and use fear of failure as motivation. Discipline Equals Freedom gives diet and exercise recommendations to start developing discipline in all aspects of your life. Read More
Attitude is key on the road to acquiring wealth. Learn how to cultivate an assertive approach and how to use affirmations to reach your financial goals. Visualizing success is just as important as developing new ideas, constantly searching for fresh knowledge, and tenaciously pursuing opportunities. Read More
If you are struggling to create content that attracts customers, this book may have some answers. Content needs to educate instead of sell. Forthright communication offers much higher value to customers. You will also learn how to acquire more and better-qualified leads with a higher conversion rate. Read More
The traditional management mindset is no longer enough enough in the modern, rapidly-changing world. Because engagement happens when personal growth and organizational growth intersect, supporting employees through transparency and appreciation are important in cultivating a culture of engagement. Read More
Transform your sales team into an unstoppable force with these 12 techniques. Selling the story of a product and greeting customers like friends are a few ideas discussed. Providing frequent and regular training of the best techniques to your sales team will lead to winning people to your product. Read More
Shake off the self-defeating mindsets to unleash your money-making potential. Discover mantras that will change the way you think about generating wealth. In this book, you will learn about the tools needed to use your natural talents to earn money. The strategies outlined will help you avoid pitfalls from your past. Read More
Not everyone will help you succeed. This book guides you through three types of people you will encounter. Some openly announce nefarious intentions, some harbor treacherous schemes but claim to be allies, and some have good intentions but betray you in difficult times are some of the people you will meet. Read More
Buckets of talent do not always result in success. A winning strategy and hard work can lead to more winning than impressive amounts of talent. Entrepreneurs, politicians, and athletes all use the same strategies to achieve wins. Another secret to being a winner is to never stop believing in more success. Read More
Hiring the wrong person can lead to enormous costs. This book guides you through defining the perfect candidate to avoiding common hiring mistakes. Emphasizing what the right candidates for you are looking for and formulating the right interview questions will minimize your company’s hiring mistakes. Read More
If you are tired of the one-size-fits-all fallacy for leadership training, this book is for you. Using 10 myths of leadership development as a guide, you will learn how to support employees instead of providing generic training. Significant costs come with low employee engagement, and this book offers a few solutions. Read More
What if losing is an intrinsic part of winning? In investing, winning is about luck and mastering failure. Before you begin trading, make sure you have an exit strategy. Surround yourself with people who disagree with you. Taking either success or failure personally is one of the roads to disaster.
In this book, Warren Buffet tells his story and shares the secrets to success. Building a relationship with a mentor, identifying opportunities, and overcoming failure are some of the strategies he recommends. As a leader, you are responsible for staying focused, being efficient, and remaining persistent.
Before building momentum, an organization needs traction. Clarifying the organization’s vision, defining core processes, and matching people to positions are the initial steps to gaining organizational traction. Quantitative goals and 90-day targets are other tools that can be used to build success. Read More
Instead of being a crutch for mechanical task completion, checklists can encourage creative thinking and better communication. Checklists can focus on communication steps instead of procedural steps when complex processes are involved. A powerful tool, checklists used properly welcome discipline and teamwork. Read More
Google understands a few things about success. “Work Rules!” explains the eight successful attributes of high-performing managers and why giving employees more authority can lead to earth-shattering results. When employees thrive, the organization benefits from increased resilience and better insights. Read More
To help you reach new heights, “Zero to One” addresses seven important questions for success. Doing new things to grow vertically is a lot better than copying others’ work by growing horizontally. However, doing new things takes a great deal of courage. “Zero to One” describes the power in being a visionary. Read More
Add some management strategies to your toolkit that will build your team up to work together and achieve their highest potential. Start by giving candid feedback -- a harsh truth is more helpful than a pretty lie. Focus on creating a safe environment for your team and on the team’s achievements instead of individual achievements.
A cohesive leadership team with nine maximum members focused on the future can rescue an organization with failing health. Learn how to evaluate your organization’s health and how best to communicate on a company-wide level. The leadership team needs to be focused on the effectiveness of the entire organization over any single department. Read More
Failure is the best place to start building a management structure from scratch. As big data changes the world, efficiency is no longer the highest goal. Giving everyone access to information and letting each person make decisions is far more adaptable and separates the successful from the unsuccessful. Read More
“Switch” uses real-world examples to illustrate how to implement change. Turn failing systems into successes by learning about the three facets of behavioral change. Change works best in small steps and when emotions and rational thinking cooperate. When enacting change, cultivating resilience is necessary.
A great read for anyone who has ever been disappointed, this book discusses how your frontal lobe categorizes the world. By harnessing imagination, the human brain is able to predict future events. Understanding why it predicts a bad future and why dreaming brings joy are only a few of the ideas covered. Read More
If trying to do everything at once is not getting you anywhere, try reading “The One Thing.” Success is built in small, consistent steps instead of unpredictable leaps. Achieving more is possible by changing your approach and narrowing your focus. In this book, you will learn which questions to ask to find your focus. Read More
Assholes are part of everyone’s workplace experience. Take a quiz to find out if you are a “temporary asshole” (having a bad day) or a “certified asshole” (you have developed your mean-spirited character traits). You will also find strategies to help work successfully with these unpleasant people without losing your sanity.
Staying focused on long-term goals and bringing people together to solve problems are skills that leaders should have when muddling through the messy middle. “The Messy Middle” covers many tools in a successful leader’s toolkit including advice from Jeff Bezos and how to harness milestones as motivation. Read More
How does not being too serious translate to success? The best way to build relationships is to be genuine instead of a formal simulacrum of yourself. Networking is the key to opening doors. Make sure to fulfill your deliverables 100% of the time and make cultivating good manners a competitive advantage. Read More
Stopping the constant worry is possible. Implement a strategy to live in the present without dwelling on the past or worrying about the future. Discover concrete ways to retrain your brain to find the positives. Because fighting the inevitable is a recipe for disaster, learning to embrace the inexorable is another key to stop worrying. Read More