Books

Epic Content Marketing Book Summary

Epic Content Marketing Book Summary

Defining the differences between content marketing, traditional marketing, search engine optimization (SEO), and social media, Epic Content Marketing is the ultimate guide to continuously crafting quality content. Master content marketing metrics such as consumption, shares, leads, and sales will help your organization give value to your customers.
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Perfectly Confident Book Summary by Don A. Moore

Perfectly Confident Book Summary by Don A. Moore

A certain balance of confidence is essential to inspiration and a willingness to take advantage of important opportunities. Over-confidence in competence and abilities can damage credibility and lead to poor outcomes. Underconfidence can result in lost opportunities due to hesitancy. The best path is to find a balance of confidence which equates to being perfectly confident. 
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Fascinate Book Summary by Sally Hogshead

Fascinate Book Summary by Sally Hogshead

Marketing messages should make consumers anticipate and connect with the brand's emotions and values. They must make consumers fascinated for some reason. Understanding the Languages of Fascination to create focus is a first step because the adjectives drive the right messaging and tactics. It is a planning process that leads to creative ideas that make consumers feel an emotional connection to the brand’s message.
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Onward Book Summary: How Starbucks Fought For Its Life Without Losing Its Soul

Onward Book Summary: How Starbucks Fought For Its Life Without Losing Its Soul

In Onward, Howard Schultz shares how he ensured Starbucks’ survival through the unprecedented difficulties seen in the 2007-2008 financial crisis. Identifying your customer’s needs and values, minimizing supply chain inefficiencies, and believing in yourself are all key to help your organization weather historic upheavals for survival in the long term.

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Nudge Book Summary: Improving Decisions About Health, Wealth, and Happiness

Nudge Book Summary: Improving Decisions About Health, Wealth, and Happiness

When faced with a decision, people generally know what the right choice is. However, instead of choosing what is best, people usually rely on irrational gut feelings. This book uses economics and psychology to uncover how we can all start making better choices for ourselves, our families, our communities, and our government.

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Predictable Revenue Book Summary: The Story of Salesforce Revenue Growth

Predictable Revenue Book Summary: The Story of Salesforce Revenue Growth

Building a dependable stream of revenue that grows may be easier than you think. Predictable Revenue reveals in-depth outbound sales strategies that do not require your continuous supervision. You will also learn about a new way to make cold calls, how to build a productive sales team, and how to categorize leads for optimal success.
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Ready, Fire, Aim Book Summary: Zero to $100 Million in No Time

Ready, Fire, Aim Book Summary: Zero to $100 Million in No Time

In Ready Fire Aim, Michael Masterson recommends shooting from the hip and making selling your top priority. Even if your product or service is not perfect, getting it into the market will begin generating revenue right away. For anyone who wants to scale a business quickly and successfully, this book is a must read.

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Hey Whipple, Squeeze This Book Summary

Hey Whipple, Squeeze This Book Summary

Creativity and emotions are key to creating an advertising campaign that brings more customers to your brand. Hey Whipple, Squeeze This takes you through the journey of strategizing based on a brand’s tensions as well as leveraging a product’s emotional core. When sales are used as the only metric will lead to uninspired advertising for your organization.

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High Output Management Book Summary

High Output Management Book Summary

Measuring a manager’s individual output does not capture the whole picture. Instead, the focus should be on the quality and total output of their team. High Output Management shows how to give beneficial performance reviews, design an effective delegation process, and a value-based decision-making process.

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Give ‘em the Pickle! Book Summary

Give ‘em the Pickle! Book Summary

This book details the pursuit of hearing a customer say, “I will be back!” Cultivating loyal customers means figuring out what the “pickle” -- or whatever the customer desires -- is and delivering it with five-star customer service and a smile. The keys to making this happen are encouraging service, attitude, consistency, and teamwork.

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F#ck Content Marketing Book Summary: Focus on Content Experience to Drive Demand, Revenue & Relationships

F#ck Content Marketing Book Summary: Focus on Content Experience to Drive Demand, Revenue & Relationships

Learn how to give your target audience the personalized content they have been craving. After you read this book, you will know how to avoid common content creation mistakes. F#ck Content Marketing is written with a fresh perspective to help your organization create a holistic marketing experience for every single one of your customers.

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Cashflow Quadrant Book Summary: Guide to Financial Freedom

Cashflow Quadrant Book Summary: Guide to Financial Freedom

Cashflow Quadrant is your guide to attain financial independence. Start by finding out which of the four financial intelligence quadrants you fall into, and then learn how to use your money to make more money. Along the way, Cashflow Quadrant explains how to embrace logical thought processes while avoiding emotionally-driven decisions.

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Benjamin Franklin Biography Book Summary: An American Life

Benjamin Franklin Biography Book Summary: An American Life

Benjamin Franklin is famous as an accomplished diplomat, visionary inventor, and hard-working businessman. This biography gives you an in-depth look to figure out how he achieved so much. Learn how Benjamin Franklin listened to diverse perspectives and used his ferocious intellect to found a new country.

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The Soul of a New Machine Book Summary by Tracy Kidder

The Soul of a New Machine Book Summary by Tracy Kidder

This book offers a simple explanation for the inscrutable inner workings of computers as well as the story behind one of these machines. Discover how important it is to hire a smart, passionate team. This team will be able to overcome all obstacles through enthusiasm, innovation, intelligence, and hard work.
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Wooden On Leadership Book Summary: How to Create a Winning Organization

Wooden On Leadership Book Summary: How to Create a Winning Organization

In both sports and business, effective leaders exude confidence tempered with humility, poise in the face of adversity, and helping others find their strengths to accomplish a team victory. Good leaders motivate like teachers instead of commanding like bosses. Filled with personal stories from decades as a coach, this book will show you how to become a better leader.

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The Alchemist Book Summary: by Paulo Coelho

The Alchemist Book Summary: by Paulo Coelho

Told from the perspective of a shepherd, The Alchemist is a journey to determine your deepest desire and discover your destiny. Stop letting fear hold you back and learn to embrace deeper self-knowledge. Because it is applicable to all aspects of life including business, this book shares universal truths to help you achieve true triumph.

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Give and Take: Why Helping Others Drives Our Success Main Takeaway

Give and Take: Why Helping Others Drives Our Success Main Takeaway

Although they shift depending on circumstances and surroundings, most people can be sorted into one of three categories: givers, takers, and matchers. Givers are often the most successful as they sincerely desire success for everyone. Takers are consistently viewed as self-serving. Matchers try to achieve the balance between the two. Which are you? Finding out can change how you interact with teh world.
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Principles Book Summary: Life and Work

Principles Book Summary: Life and Work

Radical truths can be used as a powerful tool to achieve many kinds of goals. Embracing harsh realities and encouraging thoughtful disagreement help ensure that all perspectives are taken into account. This book also guides you through five steps that will help you achieve all of your life goals.

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Experiences: The 7th Era of Marketing Book Summary

Experiences: The 7th Era of Marketing Book Summary

As we enter the seventh era of marketing, digital disruption has changed where customers find value. Creating successful marketing for modern customers designing a curated experience. In addition to building experiences driven by content, this book breaks down the four primary steps to produce effective content.

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Ego is the Enemy Book Summary

Ego is the Enemy Book Summary

Confronting your ego is an important step in unlocking success. Ego can cloud judgement. You will also learn about the cycle of effort and how thinking big while living small leads to ultimate triumph. Concentrating on learning constantly can help keep your focus on stoicism and help you avoid complacency.
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Tools of Titans by Timothy Ferriss Book Summary

Tools of Titans by Timothy Ferriss Book Summary

Drawing on years of interviews with successful individuals across many fields, Ferriss gives you the tools of the titans to generate your own triumphs. These wildly successful titans are flawed people who focus on a few of their strengths while transforming their weaknesses into competitive advantages. 

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The Innovator’s Dilemma Book Summary by Clayton M. Christensen

The Innovator’s Dilemma Book Summary by Clayton M. Christensen

If a successful company fails to recognize disruptive technology in its industry, even titans can fail. With a perspective from 1997, a time bursting with disruptive technologies, this book illustrates how management and a company’s structure can harness disruptive innovation in order to survive and then to thrive.

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The Million-Dollar, One-Person Business Book Summary: Make Great Money. Work the Way You Like. Have the Life You Want

The Million-Dollar, One-Person Business Book Summary: Make Great Money. Work the Way You Like. Have the Life You Want

Imagine founding a business with one million dollars in revenue that is built on your passion. Outsourcing and automating can make that business infinitely scalable and profitable. This book covers how to set effectively-sized goals as well as a crash course in market research. Igniting an interest in continuous learning is also very important in achieving a million-dollar one-person business.

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Discipline Equals Freedom Book Summary: Field Manual

Discipline Equals Freedom Book Summary: Field Manual

There is no easy path to success. To achieve your goals, you will need to apply discipline to your life, embrace your inner warrior, and use fear of failure as motivation. Discipline Equals Freedom gives diet and exercise recommendations to start developing discipline in all aspects of your life.
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Think & Grow Rich Book Summary: The Landmark Bestseller Now Revised and Updated for the 21st Century

Think & Grow Rich Book Summary: The Landmark Bestseller Now Revised and Updated for the 21st Century

Attitude is key on the road to acquiring wealth. Learn how to cultivate an assertive approach and how to use affirmations to reach your financial goals. Visualizing success is just as important as developing new ideas, constantly searching for fresh knowledge, and tenaciously pursuing opportunities.
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They Ask You Answer: A Revolutionary approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer

They Ask You Answer: A Revolutionary approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer

If you are struggling to create content that attracts customers, this book may have some answers. Content needs to educate instead of sell. Forthright communication offers much higher value to customers. You will also learn how to acquire more and better-qualified leads with a higher conversion rate.
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The Workplace Engagement Solution Book Summary: Find a Common Mission, Vision and Purpose with All of Today's Employees

The Workplace Engagement Solution Book Summary: Find a Common Mission, Vision and Purpose with All of Today's Employees

The traditional management mindset is no longer enough enough in the modern, rapidly-changing world. Because engagement happens when personal growth and organizational growth intersect, supporting employees through transparency and appreciation are important in cultivating a culture of engagement.
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The Ultimate Sales Machine Book Summary: Turbocharge Your Business with Relentless Focus on 12 Key Strategies

The Ultimate Sales Machine Book Summary: Turbocharge Your Business with Relentless Focus on 12 Key Strategies

Transform your sales team into an unstoppable force with these 12 techniques. Selling the story of a product and greeting customers like friends are a few ideas discussed. Providing frequent and regular training of the best techniques to your sales team will lead to winning people to your product.
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You Are A Badass At Making Money Book Summary: Master the Mindset Of Wealth

You Are A Badass At Making Money Book Summary: Master the Mindset Of Wealth

Shake off the self-defeating mindsets to unleash your money-making potential. Discover mantras that will change the way you think about generating wealth. In this book, you will learn about the tools needed to use your natural talents to earn money. The strategies outlined will help you avoid pitfalls from your past.
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Winning Through Intimidation Book Summary: How to Be the Victor, Not the Victim, in Business and in Life

Winning Through Intimidation Book Summary: How to Be the Victor, Not the Victim, in Business and in Life

Not everyone will help you succeed. This book guides you through three types of people you will encounter. Some openly announce nefarious intentions, some harbor treacherous schemes but claim to be allies, and some have good intentions but betray you in difficult times are some of the people you will meet.
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Winners Book Summary: And How They Succeed

Winners Book Summary: And How They Succeed

Buckets of talent do not always result in success. A winning strategy and hard work can lead to more winning than impressive amounts of talent. Entrepreneurs, politicians, and athletes all use the same strategies to achieve wins. Another secret to being a winner is to never stop believing in more success.
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WHO Book Summary: The A Method for Hiring by Geoff Smart & Randy Street

WHO Book Summary: The A Method for Hiring by Geoff Smart & Randy Street

Hiring the wrong person can lead to enormous costs. This book guides you through defining the perfect candidate to avoiding common hiring mistakes. Emphasizing what the right candidates for you are looking for and formulating the right interview questions will minimize your company’s hiring mistakes.
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What’s Gone Wrong With Developing Leaders Book Summary: Why Traditional Leadership Training Misses the Mark

What’s Gone Wrong With Developing Leaders Book Summary: Why Traditional Leadership Training Misses the Mark

If you are tired of the one-size-fits-all fallacy for leadership training, this book is for you. Using 10 myths of leadership development as a guide, you will learn how to support employees instead of providing generic training. Significant costs come with low employee engagement, and this book offers a few solutions.
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What I Learned Losing A Million Dollars Book Summary

What I Learned Losing A Million Dollars Book Summary

What if losing is an intrinsic part of winning? In investing, winning is about luck and mastering failure. Before you begin trading, make sure you have an exit strategy. Surround yourself with people who disagree with you. Taking either success or failure personally is one of the roads to disaster.

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Warren Buffett Book Summary: Life, Lessons and Rules for Success

Warren Buffett Book Summary: Life, Lessons and Rules for Success

In this book, Warren Buffet tells his story and shares the secrets to success. Building a relationship with a mentor, identifying opportunities, and overcoming failure are some of the strategies he recommends. As a leader, you are responsible for staying focused, being efficient, and remaining persistent.

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Traction Book Summary: Get a Grip on Your Business

Traction Book Summary: Get a Grip on Your Business

Before building momentum, an organization needs traction. Clarifying the organization’s vision, defining core processes, and matching people to positions are the initial steps to gaining organizational traction. Quantitative goals and 90-day targets are other tools that can be used to build success.
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The Checklist Manifesto Book Summary: How to Get Things Right

The Checklist Manifesto Book Summary: How to Get Things Right

Instead of being a crutch for mechanical task completion, checklists can encourage creative thinking and better communication. Checklists can focus on communication steps instead of procedural steps when complex processes are involved. A powerful tool, checklists used properly welcome discipline and teamwork.
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WORK RULES! Book Summary: Insights from Inside Google That Will Transform How You Live and Lead

WORK RULES! Book Summary: Insights from Inside Google That Will Transform How You Live and Lead

Google understands a few things about success. “Work Rules!” explains the eight successful attributes of high-performing managers and why giving employees more authority can lead to earth-shattering results. When employees thrive, the organization benefits from increased resilience and better insights.
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Zero To One Is A Must Read For Startups & Entrepreneurs

Zero To One Is A Must Read For Startups & Entrepreneurs

To help you reach new heights, “Zero to One” addresses seven important questions for success. Doing new things to grow vertically is a lot better than copying others’ work by growing horizontally. However, doing new things takes a great deal of courage. “Zero to One” describes the power in being a visionary.
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Trillion Dollar Coach Book Summary: The Leadership Playbook of Silicon Valley

Trillion Dollar Coach Book Summary: The Leadership Playbook of Silicon Valley

Add some management strategies to your toolkit that will build your team up to work together and achieve their highest potential. Start by giving candid feedback -- a harsh truth is more helpful than a pretty lie. Focus on creating a safe environment for your team and on the team’s achievements instead of individual achievements.

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The Advantage Book Summary: Why Organizational Health Trumps Everything Else In Business

The Advantage Book Summary: Why Organizational Health Trumps Everything Else In Business

A cohesive leadership team with nine maximum members focused on the future can rescue an organization with failing health. Learn how to evaluate your organization’s health and how best to communicate on a company-wide level. The leadership team needs to be focused on the effectiveness of the entire organization over any single department.
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Team of Teams Book Summary: New Rules of Engagement for a Complex World

Team of Teams Book Summary: New Rules of Engagement for a Complex World

Failure is the best place to start building a management structure from scratch. As big data changes the world, efficiency is no longer the highest goal. Giving everyone access to information and letting each person make decisions is far more adaptable and separates the successful from the unsuccessful.
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Switch Book Summary: How to Change Things When Change is Hard

Switch Book Summary: How to Change Things When Change is Hard

“Switch” uses real-world examples to illustrate how to implement change. Turn failing systems into successes by learning about the three facets of behavioral change. Change works best in small steps and when emotions and rational thinking cooperate. When enacting change, cultivating resilience is necessary.

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Stumbling On Happiness Book Summary: Think You Know What Makes You Happy?

Stumbling On Happiness Book Summary: Think You Know What Makes You Happy?

A great read for anyone who has ever been disappointed, this book discusses how your frontal lobe categorizes the world. By harnessing imagination, the human brain is able to predict future events. Understanding why it predicts a bad future and why dreaming brings joy are only a few of the ideas covered.
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The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results

The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results

If trying to do everything at once is not getting you anywhere, try reading “The One Thing.” Success is built in small, consistent steps instead of unpredictable leaps. Achieving more is possible by changing your approach and narrowing your focus. In this book, you will learn which questions to ask to find your focus.
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The No Asshole Rule Book Summary: Building a Civilized Workplace and Surviving One That Isn’t

The No Asshole Rule Book Summary: Building a Civilized Workplace and Surviving One That Isn’t

Assholes are part of everyone’s workplace experience. Take a quiz to find out if you are a “temporary asshole” (having a bad day) or a “certified asshole” (you have developed your mean-spirited character traits). You will also find strategies to help work successfully with these unpleasant people without losing your sanity.

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The Messy Middle Book Summary: Finding Your Way through the Hardest and Most Crucial Part of Any Bold Venture

The Messy Middle Book Summary: Finding Your Way through the Hardest and Most Crucial Part of Any Bold Venture

Staying focused on long-term goals and bringing people together to solve problems are skills that leaders should have when muddling through the messy middle. “The Messy Middle” covers many tools in a successful leader’s toolkit including advice from Jeff Bezos and how to harness milestones as motivation.
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The MECE Muse Unwritten Rules of Great Consultants

The MECE Muse Unwritten Rules of Great Consultants

How does not being too serious translate to success? The best way to build relationships is to be genuine instead of a formal simulacrum of yourself. Networking is the key to opening doors. Make sure to fulfill your deliverables 100% of the time and make cultivating good manners a competitive advantage.
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The Happiness Advantage Book Summary: The Seven Principles of Positive Psychology That Fuel Success and Performance at Work by Shawn Achor

The Happiness Advantage Book Summary: The Seven Principles of Positive Psychology That Fuel Success and Performance at Work by Shawn Achor

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How to Stop Worrying and Start Living Book Summary

How to Stop Worrying and Start Living Book Summary

Stopping the constant worry is possible. Implement a strategy to live in the present without dwelling on the past or worrying about the future. Discover concrete ways to retrain your brain to find the positives. Because fighting the inevitable is a recipe for disaster, learning to embrace the inexorable is another key to stop worrying.
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