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9 Content Marketing Books (for pros & average joes)
Learn SEO & Blogging For Your Business
There is a lot to do for SEO on a company website. The goal is obviously to drive more sales or leads. Doing that without paid ads requires thoughtful content creation and communication strategies that you might need to reprioritize. The following books will help you turn your current content or website into a sales and lead machine.This is all done through content creation, content management tools, tracking, keyword selection, and many others. All of which are covered in any one of the books below, but we recommend them all as they each offer unique perspectives.
The Long Tail: Why the Future of Business Is Selling Less of More
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The Long Tail
$11
A book about the importance of niches and how they are changing the world due to availability of information. Sell Less of More.
SHOP NOW This book chronicles the change from small choice limited availability, to large choice unlimited availability. The internet has created a wave of new opportunities to focus on smaller niches and scale from many sales of one off purchases.
Example after example are shared in this book about niching down. Many consider it to be the best SEO book ever written because it helps craft the “why” behind the importance of picking a niche and going deep into it.
Click here to read the full book summary of The Long Tail.
How To Blog For Profit: Without Selling Your Soul
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How To Blog For Profit
$19.95
A book about turning your passion into a money generating machine. This books gives a guide on how to pick what to work on and then how to build and monetize and audience efficiently.
SHOP NOW The no nonsense book gets straight to the point and provides actionable insights as far as making money with a blog. From how to write content to the importance of gathering emails. The author reveals the secrets to successfully create a blog that makes money.
This will be an enjoyable listen/read for someone just starting out, but for those who are more advanced you might listen to our summary of how to blog for a profit and spend more time reading the next book on our list.
Click here to read the full book summary of How to Blog for Profit Without Selling Your Soul.
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They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer
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They Ask, You Answer
$25
One of the best books about actionable SEO for business leaders. Get a specific plan that anyone can implement in order to drive more leads.
SHOP NOWThe author shares the reasons we need to disclose price, complement competitors and qualify leads before even taking a call with them. They also provide the exact ways to do it. There are also many examples of success stories from clients.
Click here to read the full book summary of They Ask You Answer.
F#ck Content Marketing: Focus on Content Experience to Drive Demand, Revenue & Relationships
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F#ck Content Marketing
$18.99
An SEO book about engaging your site visitors the right way. Showing them the content they want, when we want it. Ultimately improving the conversion rates.
SHOP NOWAs obvious through the title, the author is a straight shooter. They want to destroy the old myth about how to make content. The belief being that companies are making content for content sake. They want to change the way people look at the content they make and how powerful it can be. Specifically talking about on website content like blogs here.
There are many case studies, specific tools and actionable steps you can take to do a better job of presenting the right content to the right people at the right time. This means repeat visitors and suggesting the right content to users in a current session. This extends the value or each visit and makes the reader more endeared to your site and likely to become a lead or customer.
Click here to read the full book summary of F#ck Content Marketing.
There are many case studies, specific tools and actionable steps you can take to do a better job of presenting the right content to the right people at the right time. This means repeat visitors and suggesting the right content to users in a current session. This extends the value or each visit and makes the reader more endeared to your site and likely to become a lead or customer.
Click here to read the full book summary of F#ck Content Marketing.
Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less
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Epic Content Marketing
$19.59
This is a book to help you build an SEO and content marketing strategy for your business. Filled with direction and tactics to help any business win!
SHOP NOWDiscovery in search engines can be a big problem, but not if you have a plan. That is what this book offers. You’ll get strategies and tactics so unique they will become a competitive advantage. Researching the right keywords, drafting and working on the right content, leveraging it in communication to improve engagement through channels like social media and your conversion rate from leads to customers.
Author runs The Content Marketing Institute, so it is no surprise that they know what they are doing.
Click here to read the full book summary of Epic Content Marketing.
Hey Whipple, Squeeze This: The Classic Guide to Creating Great Advertising
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Hey Whipple, Squeeze This
$22.95
This is the number one must read book for those in marketing and advertising. The book talks about the craft of making ads, to digital platforms, and even how to succeed in the industry.
SHOP NOWA true bible of advertising, this book has been revised over and over again throughout the previous decades as mediums for advertising evolve. From radio to print to facebook and twitter. The landscape of marketing is always changing and this book will likely evolve again throughout the coming decades as well.
With no one subject of discussion like other content marketing books, this book is still an extremely important read for anyone getting into marketing. At any capacity. You need to understand how to pull the evocative, humor, and fascination strings of your readers. Which brings us to our next book…
Click here to read the full book summary of Hey Whipple Squeeze This.
Fascinate: How to Make Your Brand Impossible to Resist
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Fascinate
$22.47
A book about how to create evocative and demand generating marketing and communication strategy. Endear prospects and customers to your brand!
SHOP NOWPerhaps one of the most impressive and successful copywriters of her age. Fascinate by Sally Hogshead shares what it means to fascinate prospective customers. How do you write evocative and interesting copy. What does it take to create demand? All these questions and more are drawn out in actionable and reflective writing.
She shares examples of the impact that good copywriting can have on an organization's success. Guides the reader through her step-by-step process for identifying what kind of brand you are and what it means to do something fascinating for your audience. This is a fantastic book for anyone in or out of the marketing department.
Click here to read the full book summary of Fascinate.
Experiences: The 7th Era of Marketing
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Experiences
$19
Learn to improve your customer experience. The customers' experience with your company and website must seem applicable to them. Find out how with this SEO book.
SHOP NOWThis is a perfect book for business leaders trying to create more engaging and valuable interactions with prospects and customers before and after their first purchase. Improving the online content driven experience today is more important than ever. This book walks you through what to do to create an amazing experience and why it matters.
Learn about your customers and how much control you have over their experience with your brand. Then also tracking how that content performs to find out if you’re up to par with the standards in today’s world. Learn and apply the four major steps to Content Creation Management and other actionable strategies for scaling a customer focused content system.
Click here to read the full book summary of Experiences: The 7th Era of Marketing.
The Art of SEO: Mastering Search Engine Optimization (Theory in Practice)
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The Art of SEO
$35.98
Turn your company website and blog into a lead engine. Learn to optimize and create content that resonates and, more importantly, gets traffic.
SHOP NOWSEO legend Rand Fishkin has written multiple books aside from this one including Inbound Marketing and SEO, has amazing skillshare classes, and founded MOZ and search engine tool.
This was his first book about how to create SEO friendly content for your website as well as information to help you understand the “why” behind it. There are guidelines and unique tactics that will assist the planning and creation of your full SEO strategy. Also included is the unique role that social media plays in this ecosystem of search engines. Lastly, find out what decisions you make onsite are confusing these search engines and how to avoid/correct these mistakes.
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