Books

Sticky Branding Principles to Stand Out & Attract Customers

Sticky Branding Principles to Stand Out & Attract Customers

Strong branding is vital to stick out and stand above your competition. Higher sales, greater profits, and increased employee loyalty are all consequences of effective branding. Get your brand stuck in your customers’ brains through constant innovation and by always delivering end-results beyond expectations.
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Small Giants Book Summary: Companies That Choose to Be Great Instead of Big

Small Giants Book Summary: Companies That Choose to Be Great Instead of Big

When a company grows too large, it is too easy to concentrate only on the numbers. An organization should focus on showing employees how much they are valued. Building relationships with customers is more than just providing good customer service. Regardless of the organizational size, a united vision is also important.
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Rich Dad Poor Dad Book Summary: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!

Rich Dad Poor Dad Book Summary: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!

Even if you are not a high-earner, you can still become wealthy. How you think about handling money often comes from your upbringing. This book will teach you how to retrain your brain to invest money in assets and how to look for opportunities. The best way to lose money is through investing your money in liabilities.
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Return On Courage Book Summary: A Business Playbook for Courageous Change

Return On Courage Book Summary: A Business Playbook for Courageous Change

Stop being crippled by fear. Being courageous and learning the value of change are the first steps to making bold, swift decisions. Identifying what scares you and confronting those fears are the first steps to being courageous. You will also learn to commit to your purpose and to initiate change through executing your actions.
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Range Book Summary: Why Generalists Triumph in a Specialized World

Range Book Summary: Why Generalists Triumph in a Specialized World

Experimentation can lead to as much expertise as specialization. This book will show you how broad experiences can lead to greater innovation. Because we live in a complex world, specialized experts can fail to take all factors into account. Redefine achievement and learn how to broaden your focus to become a generalist.
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Quiet Leadership Book Summary: Winning Hearts, Minds & Matches

Quiet Leadership Book Summary: Winning Hearts, Minds & Matches

Leaders guide a company both in the present and in the future. Because the length of executive tenure is so much shorter in the modern world, priority is put on short-term productivity instead of future success. Help your organization long-term by treating employees with respect and dignity.
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Poke The Box Book Summary by Seth Godin

Poke The Box Book Summary by Seth Godin

This book illustrates how doing is far preferable to inaction -- if life is a buzzer box, poke it! Instead of viewing failure as a coup de grâce, it should be seen as a by-product of doing. Do not be afraid to draw maps instead of only following maps. Learn how to start doing and become an initiator and an innovator now.
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Outliers Book Summary: The Story of Success

Outliers Book Summary: The Story of Success

What if success has less to do with your IQ than you think? Being successful is about seizing opportunities and a great deal of practicing. Because they depend on timing, birthdate, and birthplace, opportunities are beyond your control. Learn why 10,000 hours of practice is enough to turn goodness into greatness and mediocrity into excellence.
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Never Split the Difference Book Summary: Negotiating As If Your Life Depended On It

Never Split the Difference Book Summary: Negotiating As If Your Life Depended On It

Negotiation begins with a real conversation built on a foundation of trust and empathy. Discovering strategies to build trust and empathy is the first step to successful negotiation. Part of negotiation is the balance of listening to the other party’s issues while staying focused on your own goals only.
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Mind Your Business Book Summary: A Workbook to Grow Your Creative Passion Into a Full-time Gig

Mind Your Business Book Summary: A Workbook to Grow Your Creative Passion Into a Full-time Gig

Stop letting indecision and fear hold you back -- turning your hobby into a profitable business is as easy as finding your starting point. After identifying your ideal clients and determining your value proposition, this book will teach you how to market to them. You will also learn how to manage a small business’s financials.
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Make Your Mark Book Summary: The Creative's Guide to Building a Business with Impact

Make Your Mark Book Summary: The Creative's Guide to Building a Business with Impact

Build a business with impact by attracting customers and developing products that work like magic. The first step is to refine your personal purpose by defining what you want to accomplish. Then, identify a group of customers who want and need what you have to offer. Another key is to develop a team that embraces innovation.
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Loonshots Book Summary: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries

Loonshots Book Summary: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries

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Linchpin Book Summary: Are You Indispensable?

Linchpin Book Summary: Are You Indispensable?

How do you become a linchpin? The first steps are selflessly giving people your time and energy, developing new talents, creating opportunities, and consistently delivering on your promises. Learn how to prevent your “lizard brain” from ruining your chances at success by always putting your best foot forward in your workplace.
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Leading Book Summary: Learning From Life and My Years at Manchester United

Leading Book Summary: Learning From Life and My Years at Manchester United

Failure is a healthy step on the road to success that will inspire you to achieve higher goals. Stay disciplined and focus on your own business’s future without fixating on your competition. Read about ways to work with individual employees as well as how to determine when it is the right time to invest in new team members.
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It’s Called Work for a Reason! Book Summary: Your Success Is Your Own Damn Fault

It’s Called Work for a Reason! Book Summary: Your Success Is Your Own Damn Fault

What is the key to ongoing business success? Simple things like service, ethics, being invaluable, and focusing on processes will lead your organization to triumph. Because modern workplaces put so much emphasis on results, we sometimes forget to look at the process. This leads to lower expectations.
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Influence Book Summary: The Psychology of Persuasion

Influence Book Summary: The Psychology of Persuasion

Did you know there are triggers that will result in an automatic “yes”? Influence teaches you about the psychology behind decisions with emphasis on those that end with a “yes.” Develop six weapons of influence to become a master of persuasion and to defend your opinions from other master persuaders.
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I Love Capitalism! Book Summary: An American Story

I Love Capitalism! Book Summary: An American Story

Honest communication, hard work, and constant searching for opportunities led the co-founder of Home Depot to success. Capitalism rewards individuals who innovate and work hard. Impress those you do business with by under-promising and over-delivering while remembering that your customer’s needs are the top priority.
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How to Win Friends and Influence People Book Summary

How to Win Friends and Influence People Book Summary

Business success is often tied more to people than performance -- if people like you, you will go further. This book is a cornerstone to understanding the best practices to interact with people and how to be convincing. After reading, you will be a better leader because you will understand the right way to deal with people.
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How to Blog for Profit Book Summary: Without Selling Your Soul

How to Blog for Profit Book Summary: Without Selling Your Soul

Master the four phases of business in “How to Blog for Profit.” Getting started is about focusing on the right things. Growing your blog is about being found online, growing your audience, and monetizing. Building is about shifting from blogger to entrepreneur and creating products for your audience.
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Grit Book Summary: The Power of Passion and Perseverance

Grit Book Summary: The Power of Passion and Perseverance

What motivates grit? Combining passion, perseverance, and hard work is more likely to lead to success than talent alone. Moving forward after failing is an important attitude to adopt in order to achieve success. Learn to look beyond your title and to embrace hard work as a more consistent means to success.
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Good to Great Book Summary: Why Some Companies Make the Leap and Others Don't

Good to Great Book Summary: Why Some Companies Make the Leap and Others Don't

It is no secret that great leadership can make a company great. However, there are a few differences between good companies and great companies that go beyond leadership. Ask lots of questions about what your company can do best, introduce new technologies, and create sustainable growth systems to name a few.

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Getting Things Done Book Summary: The Art of Stress-Free Productivity

Getting Things Done Book Summary: The Art of Stress-Free Productivity

If you often find yourself overwhelmed with the work ahead of you, this book offers some solutions. The first steps are to prioritize your task list so that you feel good about it. Then, you should break tasks down into manageable pieces. The strategies in this book will help you plan projects and stay focused during change.
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Flex Book Summary: The New Playbook for Managing Across Differences

Flex Book Summary: The New Playbook for Managing Across Differences

Flex teaches managers how to communicate in order to better lead and leverage diversity for greater innovation. Effective communication can only happen when leaders set personal judgements and assumptions aside. Catalyze your leadership style by learning to acknowledge that your employees, peers, and supervisors build trust in different ways.
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Extreme Ownership Book Summary: How U.S. Navy SEALs Lead and Win

Extreme Ownership Book Summary: How U.S. Navy SEALs Lead and Win

Navy SEALs understand a little bit about how individuals work under pressure. “Extreme Ownership” shows how to apply the processes used by the Navy SEALs to business leaders. You will learn how to prioritize tasks and how discipline leads to success. All business owners should apply extreme ownership and minimize ego-driven decisions.
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Essentialism Book Summary: The Disciplined Pursuit of Less

Essentialism Book Summary: The Disciplined Pursuit of Less

If you frequently find yourself losing focus, you may be trying to please too many people at once. Instead of investing resources and energy into tasks that do not matter, narrow your focus only to what is essential. Essentialism is more than a principle -- it is a way of life that means living by design.

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Drive Book Summary: The Surprising Truth About What Motivates Us

Drive Book Summary: The Surprising Truth About What Motivates Us

Motivated people might be the biggest factors in a company’s success. However, there is a big difference between what science has shown us about how people are motivated and what businesses actually do. Reading Drive will teach you simple things that you can do to change your organization’s practices to reflect the science behind motivating people.
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Creativity, Inc. Book Summary: Overcoming the Unseen Forces That Stand in the Way of True Inspiration

Creativity, Inc. Book Summary: Overcoming the Unseen Forces That Stand in the Way of True Inspiration

Combining creative thinking with scientific observation, recording, and feedback loops can solve some of the most complex problems in the workplace. George Lucas’ role in the digital revolution of arts, entertainment, and academia is discussed, and you will learn about the best way to manage in a creative organization.

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Creating Magic Book Summary: 10 Common Sense Leadership Strategies from a Life at Disney

Creating Magic Book Summary: 10 Common Sense Leadership Strategies from a Life at Disney

Leaders should focus on treating employees well and acknowledging their contributions because they are the reason for an organization’s success. In addition, ideas for improvement should be gathered from other industries, competitors and employees at all levels of the company. 
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Contagious Book Summary: Why Things Catch On

Contagious Book Summary: Why Things Catch On

Word-of-mouth publicity is still king. Contagious illustrates how you can create an impact using immense word-of-mouth publicity that grabs consumer interest. Discover six elements to make your brand so contagious that all your customers will share it with their networks. Your brand will be shamelessly imitated by your competitors.
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Competing in the Age of AI Book Summary: Strategy and Leadership When Algorithms and Networks Run the World

Competing in the Age of AI Book Summary: Strategy and Leadership When Algorithms and Networks Run the World

Technology can broaden your organization’s scope. Artificial intelligence is the dawn of a new era, and Competing in the Age of AI shows how it can redefine creation as well as how AI removes constraints on learning and scale. To help your organization best meet challenges, learn about the obstacles that both digital and traditional firms face.
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Competing Against Luck Book Summary: The Story of Innovation and Customer Choice

Competing Against Luck Book Summary: The Story of Innovation and Customer Choice

Understanding why customers choose your company’s products is the first step in creating products that customers will want to buy regardless of cost. This book will teach you about the “job to be done” approach and how it can help you in everyday life. Clearly defining your questions, business, and competition are three ways to get started.
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Chasing Cool Book Summary: Standing Out in Today's Cluttered Marketplace

Chasing Cool Book Summary: Standing Out in Today's Cluttered Marketplace

“Chasing Cool” studies what makes a product “cool” and what makes products marketed this way fail. Instead of being the fancy new color or trend, cool is a business. Learn why working to position your organization with a product that appeals in the long-term is a much better investment than chasing the latest trend.
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Built To Sell Book Summary: Creating A Business That Can Thrive Without You

Built To Sell Book Summary: Creating A Business That Can Thrive Without You

Built to Sell is filled with advice on the best way to package your company to sell. This book will not only teach you how to receive a more desirable valuation, but also how to position products to sell. If your organization is in the service industry, you will learn how to package services as products.
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Building a StoryBrand Book Summary: Clarify Your Message So Customers Will Listen

Building a StoryBrand Book Summary: Clarify Your Message So Customers Will Listen

Today’s customers tune out unimaginative marketing. This book will show you why simplicity works best and how to write an effective brand story. Not only should your brand story resonate with your customers, but it should also cast them as heroes. You will also learn how to implement these concepts throughout your product line to draw customers.
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Blue Ocean Strategy Book Summary: How to Create Uncontested Market Space and Make Competition Irrelevant

Blue Ocean Strategy Book Summary: How to Create Uncontested Market Space and Make Competition Irrelevant

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Big Dreams, Daily Joys Book Summary: Set Goals. Get Things Done. Make Time For What Matters

Big Dreams, Daily Joys Book Summary: Set Goals. Get Things Done. Make Time For What Matters

Setting good goals is about prioritizing and managing your time. This book describes how conquering procrastination can foster productivity. Developing a timeline and breaking your goals into smaller steps are the next steps to success. Discovering what works best for you can mean some failures and learning when to say “no” when it needs to be said.
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Be Fearless Book Summary: 5 Principles for a Life of Breakthroughs and Purpose

Be Fearless Book Summary: 5 Principles for a Life of Breakthroughs and Purpose

Explore the road to success with Jean Case, National Geographic’s Chairperson. Her rules are simple: gamble on big moves, take risks, be unafraid of failure, look for partners in unlikely circumstances, and welcome urgency. Embrace your fear as a driving force as you embark on your journey to success.
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Bait and Switch Book Summary: The (Futile) Pursuit of the American Dream Paperback

Bait and Switch Book Summary: The (Futile) Pursuit of the American Dream Paperback

Making changes in your workplace as either employer or potential employee can seem impossible. “Bait and Switch” shows you how changing processes in the pre-employment and hiring processes can lead to candidates better suited to your organization. Discovering and recognizing these business practices are the first steps to hiring better candidates.
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Badass Your Brand (For Impatient Entrepreneurs)

Badass Your Brand (For Impatient Entrepreneurs)

“Badass Your Brand” shows you a proven system to make a profitable business out of something you already love doing. Repurpose and repackage your offerings if there are any processes that do not make money or that you do not enjoy. Shifting your mindset from being a service provider to an expert is one way to start making that happen.
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Make it Happen Before Lunch Book Summary: 50 Cut-to-the-Chase Strategies for Getting the Business Results You Want

Make it Happen Before Lunch Book Summary: 50 Cut-to-the-Chase Strategies for Getting the Business Results You Want

Learn communication strategies that are designed to help you connect with potential clients. This book shares practical advice to help with your organization’s day-to-day operations. Discover sales philosophies for both business owners and stakeholders that will help ensure your business’s success.
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Antifragile Book Summary: Things That Gain from Disorder

Antifragile Book Summary: Things That Gain from Disorder

We live in a complex world filled with confusion. Fragile businesses fail in times of uncertainty because they are volatile. Antifragile companies gain more capacity when under stress. Success and failure serve as important feedback loops. Learn about systems that thrive in chaos and how you can help your company be more antifragile.
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How Jack Ma Built Alibaba Against All Odds

How Jack Ma Built Alibaba Against All Odds

What led to the biggest IPO in Wall Street history? Fifteen years prior, a struggling entrepreneur named Jack Ma started an e-commerce business that would go on to drastically change Eastern working conditions. Studying Ma’s tenacity and unique talents can help every aspiring entrepreneur learn how to achieve success.
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The 22 Immutable Laws of Marketing Book Summary: Violate Them at Your Own Risk!

The 22 Immutable Laws of Marketing Book Summary: Violate Them at Your Own Risk!

Strong branding is vital to stick out and stand above your competition. Higher sales, greater profits, and increased employee loyalty are all consequences of effective branding. Get your brand stuck in your customers’ brains through constant innovation and by always delivering end-results beyond expectations.
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The E-Myth Revisited Book Summary: Why Most Small Businesses Don’t Work And What To Do About It

The E-Myth Revisited Book Summary: Why Most Small Businesses Don’t Work And What To Do About It

Running a business means more than mastering a technical skill. As a business owner, you need to wear three hats: entrepreneur, manager, and technician. The E-Myth Revisited shows you how to work on your business instead of work in your business. Changing your business’s direction and always looking for new knowledge are other keys to success.
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The 4-Hour Workweek Book Summary: Escape 9-5, Live Anywhere, and Join the New Rich

The 4-Hour Workweek Book Summary: Escape 9-5, Live Anywhere, and Join the New Rich

Can working less actually lead to increased productivity and higher income? Tim Ferriss shares his company’s experiences and shows how starting an automated online business can lead to this success. Some ways to be successful include defining your goals, testing ideas inexpensively, and automating systems.
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