Books

Turning a business from revenue generating, but all consuming to a streamlined machine with predictable profit & growth is a big undertaking. This list of books can guide you down that path and answer all your questions along the way.

Only a select few are able to become billionaires, but all of them have amazing stories. We've assembled a list of the best billionaire stories ever told. Real estate moguls, ecommerce founders, and hostile takeover kings.

Uncover the secret to success in the 21st Century. Focusing on the Long Tail! Niche down to succeed by selling more. Find out how using a small narrow focus can change your business.

The biography of Conrad Hilton becoming the most successful hotel operator of all time is an amazing one. His late start to the hotel space, financial rise and fall and rise again. This book teaches us how to create a vision and what ambition really means. A tactical master, Conrad imagined and executed some of the best deals in business history.

If you want to achieve your goals in life, then you have to do whatever it takes. It is better to focus on the process than the destination. The Gambler by William C. Rempel has a relatable success story about Kirk Kerkorian. The book is a national bestseller. 

CEOs beware, Carl is coming... Biography of Carl Icahn is a story of amassing enormous wealth in a short period of time. It tells the story of hostile takeovers that were prevalent in the 1980's. Carl quickly became one of the most successful investors in history and did it by creating a strategy that many other copied. He is a legend. One of a kind.

If you are a procrastinator or a writer who has trouble starting or completing a writing project, the Pomodoro Technique could be a helpful strategy. Invented by Francesco Cirillo, the Pomodoro Technique is a time management method that utilizes short time periods in which you can express your creativity with the knowledge each writing session has a defined ending time.

Excellent writing can accomplish anything. It can inspire, motivate, and drive action. The best authors achieve the best results from high quality writing. Thankfully this is a learned skill, not a natural talent. Read this article for actionable tactics to improve your writing.

As an author it is very important to bring readers to your website and gather contact information from them, so you can stay in touch. Email addresses are perhaps the most valuable asset to an author and this article will show several ways to get readers to submit their emails.

Learn the costs of creating a book cover, editing your book, having typesetting done, production costs, actually printing a book, the book distribution process, and finally marketing a book.

People look at the past and assume it predicts the future, yet it does not. Past events, like current ones, were influenced by randomness or luck, and they are stripped of the daily noise that influenced decisions and events at the time. Life is nonlinear which leads to chance events, so luck plays a big role. When considering a past event in politics, investments and business, look at the costs of the alternative rather than the outcomes.

The Profit First system is designed to build a business for long-term success by helping the entrepreneur avoid making critical operational decisions based on temporary events that lead to future cash flow problems, like a sudden surge or decline in sales.

Defining the differences between content marketing, traditional marketing, search engine optimization (SEO), and social media, Epic Content Marketing is the ultimate guide to continuously crafting quality content. Master content marketing metrics such as consumption, shares, leads, and sales will help your organization give value to your customers.

Marketing messages should make consumers anticipate and connect with the brand's emotions and values. They must make consumers fascinated for some reason. Understanding the Languages of Fascination to create focus is a first step because the adjectives drive the right messaging and tactics. It is a planning process that leads to creative ideas that make consumers feel an emotional connection to the brand’s message.

When faced with a decision, people generally know what the right choice is. However, instead of choosing what is best, people usually rely on irrational gut feelings. This book uses economics and psychology to uncover how we can all start making better choices for ourselves, our families, our communities, and our government.

In Ready Fire Aim, Michael Masterson recommends shooting from the hip and making selling your top priority. Even if your product or service is not perfect, getting it into the market will begin generating revenue right away. For anyone who wants to scale a business quickly and successfully, this book is a must read.

Measuring a manager’s individual output does not capture the whole picture. Instead, the focus should be on the quality and total output of their team. High Output Management shows how to give beneficial performance reviews, design an effective delegation process, and a value-based decision-making process.

Learn how to give your target audience the personalized content they have been craving. After you read this book, you will know how to avoid common content creation mistakes. F#ck Content Marketing is written with a fresh perspective to help your organization create a holistic marketing experience for every single one of your customers.

Benjamin Franklin is famous as an accomplished diplomat, visionary inventor, and hard-working businessman. This biography gives you an in-depth look to figure out how he achieved so much. Learn how Benjamin Franklin listened to diverse perspectives and used his ferocious intellect to found a new country.

In both sports and business, effective leaders exude confidence tempered with humility, poise in the face of adversity, and helping others find their strengths to accomplish a team victory. Good leaders motivate like teachers instead of commanding like bosses. Filled with personal stories from decades as a coach, this book will show you how to become a better leader.

Although they shift depending on circumstances and surroundings, most people can be sorted into one of three categories: givers, takers, and matchers. Givers are often the most successful as they sincerely desire success for everyone. Takers are consistently viewed as self-serving. Matchers try to achieve the balance between the two. Which are you? Finding out can change how you interact with teh world.

As we enter the seventh era of marketing, digital disruption has changed where customers find value. Creating successful marketing for modern customers designing a curated experience. In addition to building experiences driven by content, this book breaks down the four primary steps to produce effective content.

Drawing on years of interviews with successful individuals across many fields, Ferriss gives you the tools of the titans to generate your own triumphs. These wildly successful titans are flawed people who focus on a few of their strengths while transforming their weaknesses into competitive advantages. 

Imagine founding a business with one million dollars in revenue that is built on your passion. Outsourcing and automating can make that business infinitely scalable and profitable. This book covers how to set effectively-sized goals as well as a crash course in market research. Igniting an interest in continuous learning is also very important in achieving a million-dollar one-person business.

Think about all the industry specific content you are exposed to on a regular basis. Facebook, newspaper, a brand’s website, an email you received, industry publication or white paper. Try to think of something that made you say to yourself: “That’s interesting”. We’ll show you how to use other people’s content to make yourself look like an expert. This process should take 5 minutes once you’ve done it a few times.