What You Will Learn
The Book Summary
About The Authors
Change, experts counsel, is life's only guarantee — so why is the process a painful slog? We consume books and media about the miraculous gifts awaiting us on the other side of "positive changes." Still, when it comes to actually altering our work, private, and internal lives, we chicken out.
According to Chip and Dan Heath, authors of Switch: How to Change Things When Change Is Hard, tension between the rational and emotional minds is to blame. But there's good news: training yourself to harmonize the two can result in material magic.
Our rational minds are programmed to revere and emulate societal standards. It's a survival mechanism rooted in objective realities.Practically speaking, it's the inner voice urging you towards fruits and vegetables. On the flip side, our emotional minds are the craven Libertines who strap into the couch for a seven-hour stream-a-thon catered by Pizza Hut.
In Switch, the Heaths explain how dramatic, positive change involves melding the two battling instincts. A comprehensive study, they traverse life's terrain — from corporate to personal — and show how balancing our angels and demons is the key to unlocking permanent and success-focused change.
Through utterly readable stories, the Heaths demystify decades of dense psychological and sociological research and present a patterned method that everyone can leverage to achieve their goals — whether they involve finding love, getting healthy, or climbing the corporate ladder.
In this a remarkable book, Chip & Dan use the analogy of the Rider and Elephant, originally introduced by Jonathan Haidt in the book The Happiness Hypothesis.
Focus on 3 elements can bring about massive and everlasting change in behavior – The Rider (rational side of the brain), The Elephant (emotional side of the brain) and The Path (the surrounding environment).
Our human brain is a composite of the rational side and the emotional side. Change fails because of the conflict in our brain. Change fails when the elephant and rider cannot decide or stay together long enough on the change path. For more on this read the book GRIT.
Change requires new situations and different actions. This can be achieved when the path has clarity and when both the rider and the elephant, embark on the path in cooperation with each other.
Stimulating powerful emotional responses can be done through positive and negative triggers.
Negative triggers like shock and outrage work well to bring in a sense of urgency.
Positive triggers reinforce self-image and self-esteem. It awakens hope and unleashes creativity. For example, when smaller milestones are achieved it brings hope and a sense of accomplishment. Tell your mind to expect and embrace small failures en route. The wins will come when the smaller hurdles are faced and crossed. An amazing book about getting to the root of motivation is DRIVE.
Make the journey easy for the Rider and Elephant by Shaping The Path. Make right behavior easier and wrong harder. Set up situations to bring out the good in people. Build habits. Insure against overconfidence.
To change things pay close attention to social signals. These social cues have a great bearing on individual change. The book Creating Magic has a lot to say about this.
Change is a process. It is many small steps becoming a mighty ocean. It may seem difficult initially but it changes you and leads to positive growth patterns. Recognize and celebrate the first step towards Switch. If you enjoy this book consider reading Poke The Box by the legendary Seth Godin.
Best-selling authors Chip and Dan Heath have helped countless individuals and international conglomerates reinvent frameworks and redefine outlooks for optimal performance both personally and professionally.
Unlike many of today’s advice authors, the Heaths aren’t carnival barkers peddling empty bromides. Instead, they’re educated experts who dispense invaluable lessons on everything from habit-breaking to strategic planning. Together, the brothers have co-authored four wildly popular books, which have been translated into over 30 languages and read by millions worldwide.
More than ivory tower academics, Chip and Dan are startup founders and market consultants who’ve achieved the entrepreneur’s dream: shepherding ideas from intangible creative sparks to profitable, transformative businesses. Their success and proven results have made the brothers are now in-demand speakers at conferences and corporate events worldwide.
Chip Heath is a Stanford Graduate School of Business professor with expertise in organizational behavior, negotiation, international strategy, and social entrepreneurship. A top consultant to some of America’s biggest companies and organizations — including Google, The Nature Conservancy, and the American Heart Association — Chip helps individuals and corporations dismantle productivity obstacles and ignite profits.
Dan Heath is a Harvard Alum and Successful Startup Founder. As a senior fellow at Duke University’s Center for the Advancement of Social Entrepreneurship, Dan Heath completed his MBA at Harvard Business School and worked as a case writer for the venerated institution after graduating. He’s also the founder of Thinkwell, a pioneering online education company, which enhances student engagement, that’s approaching its 25th anniversary.
Chip & Dan Heath’s Other Books:
Made to Stick: Why Some Ideas Survive and Others Die
Switch: How to Change Things When Change is Hard
Decisive: How to Make Better Decisions in Life and Work
The Power of Moments: Why Certain Experiences Have Extraordinary Impact