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How to incentivize staff properly. What can be done to improve performance by simply using the right motivator? This books teaches you the answer to this question and gives actionable ideas to implement.SHOP NOW
We are well into the 21st century. Yet, much of our motivation concepts are outdated and ineffective in the current environment. Be it motivation to self, children, spouses, teams, employees – we tend to fall back on the old carrot and stick method.
This is simply a “do well, get a reward. Don’t do well, get punished” approach. In company parlance it means perform well and get better pay/bonus, do not perform as per expectations and get minimal bonus, downsizing of paycheck, or even fired.
Rewards and their relevance are very well explained by the “if, then” and “now, that” concepts. “If you do this, then you get a reward”, used to work well and will still work well in the short term and for mundane, boring tasks which can be easily automated.
Pink recommends using the “now, that” method of rewarding in the current times. “Now that this work has been so well executed by you, you deserve a reward” is a responsive reward unlike the “if, then” reward which is akin to using a whip.
Pink shares that there is a big gap between what science has proven and what businesses actually do. "Too many organizations—not just companies, but governments and nonprofits as well—still operate from assumptions about human potential and individual performance that are outdated, unexamined, and rooted more in folklore than in science.” Drive is all about bridging this gap with a new management and motivation approach, which includes Autonomy, Mastery and Purpose.
External motivators like money, a hefty bonus, better grades, an award, other incentives – work for boring, routine tasks. However, they are effective only for a short period of time as the novelty of these incentives fades shortly. Concentration on the reward takes away creativity, encourages people to cheat and adopt shortcuts.
Intrinsic or internal motivation is when you enjoy the task for itself. These are the tasks or works you do for internal satisfaction, a sense of accomplishment, for the simple joy of doing it and the pride you feel on completion of the task. It is similar to a child playing with a toy – just curiosity and enjoyment are the intrinsic motivators there. Another award winning book about getting people to do things is INFLUENCE.
Tasks requiring creativity show best results when intrinsic motivators are in play. Essential elements of intrinsic motivators are:
Autonomy: Self drive and being free to make your own choices of work and how you can best do it. Autonomy is basically, the freedom to do what you do best at a time when you are most inspired to do so and using your own intelligence and techniques to best accomplish this.
It is to be self-driven and be your own boss. Companies like Google and Facebook have successfully adopted this culture and the birth of Gmail and Google Maps are the proud result of this autonomy to their employees. A more specific book on this subject would be Work Rules! which provide insights from inside Google. It will transform how you live and lead.
Mastery: This is when you get more skilled at what you do and become more recognized for your work. Deliberate practice, setting clear goals, consistency and constant performance review to check mistakes and improve – are the touchpoints to master your craft. Practicing should be purposeful too and the book GRIT talks all about that.
Pink talks about “Goldilocks Tasks” – tasks that are not too hard, not too easy, just right to ensure that you are getting better without getting stressed. Management should try to provide each employee with balanced tasks to keep them sufficiently challenged and interested and yet not become stressed.
Purpose: Work we undertake should have a purpose and we should be aware that our actions are fulfilling a higher purpose or even a common group purpose. Awareness of purpose will lead us to appreciate the impact of our contribution and this motivates us to put forth our best.
Profit in the form of rewards may sustain us for a short period, but purpose is what gives us passion, pride and the ability to sustain long term.
Type I behavior is a way of approaching your life that is built around intrinsic motivators. Everyone needs to feel they are in charge of the direction of their life. We want to choose what to learn and create, to become better people in a better world. This vision and decision making is Type I behavior.
Type X behavior is built around extrinsic motivators and desires. This behavior is much less focused on inherent satisfaction from the activities in daily life and much more focused on the external rewards that will come from completing the activities. The differentiation is very clear.
Another book that might be interesting to read on these last points is Stumbling On Happiness.
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