Starting A Business

Why Startups Fail Book Summary: Launching Ecommerce Businesses

If you are beginning a new venture or in the process of scaling you company, this is a wonderful book to learn lessons from other founders and avoid their mistakes. Better understand the macro and micro impacts from the investor community to customer experience.

Epic Content Marketing Book Summary: SEO For Businesses

Defining the differences between content marketing, traditional marketing, search engine optimization (SEO), and social media, Epic Content Marketing is the ultimate guide to continuously crafting quality content. Master content marketing metrics such as consumption, shares, leads, and sales will help your organization give value to your customers.

Fascinate Book Summary: Create A Demand Generation Strategy

Marketing messages should make consumers anticipate and connect with the brand's emotions and values. They must make consumers fascinated for some reason. Understanding the Languages of Fascination to create focus is a first step because the adjectives drive the right messaging and tactics. It is a planning process that leads to creative ideas that make consumers feel an emotional connection to the brand’s message.

Ready, Fire, Aim Book Summary: Building A Successful Business

In Ready Fire Aim, Michael Masterson recommends shooting from the hip and making selling your top priority. Even if your product or service is not perfect, getting it into the market will begin generating revenue right away. For anyone who wants to scale a business quickly and successfully, this book is a must read.

Tools of Titans Book Summary: Billionaire Business Secrets

Drawing on years of interviews with successful individuals across many fields, Ferriss gives you the tools of the titans to generate your own triumphs. These wildly successful titans are flawed people who focus on a few of their strengths while transforming their weaknesses into competitive advantages.

The Million-Dollar, One-Person Business Book Summary: How To Start A Business Online For Beginners

Imagine founding a business with one million dollars in revenue that is built on your passion. Outsourcing and automating can make that business infinitely scalable and profitable. This book covers how to set effectively-sized goals as well as a crash course in market research. Igniting an interest in continuous learning is also very important in achieving a million-dollar one-person business.

Think & Grow Rich Book Summary: Rules For Success In Life

Attitude is key on the road to acquiring wealth. Learn how to cultivate an assertive approach and how to use affirmations to reach your financial goals. Visualizing success is just as important as developing new ideas, constantly searching for fresh knowledge, and tenaciously pursuing opportunities.

You Are A Badass At Making Money Book Summary: Master the Mindset Of Wealth

Shake off the self-defeating mindsets to unleash your money-making potential. Discover mantras that will change the way you think about generating wealth. In this book, you will learn about the tools needed to use your natural talents to earn money. The strategies outlined will help you avoid pitfalls from your past.

Zero To One Book Summary: A Must Read For Startups & Entrepreneurs

To help you reach new heights, “Zero to One” addresses seven important questions for success. Doing new things to grow vertically is a lot better than copying others’ work by growing horizontally. However, doing new things takes a great deal of courage. “Zero to One” describes the power in being a visionary.

Switch Book Summary: How to Change Your Life

“Switch” uses real-world examples to illustrate how to implement change. Turn failing systems into successes by learning about the three facets of behavioral change. Change works best in small steps and when emotions and rational thinking cooperate. When enacting change, cultivating resilience is necessary.

Stumbling On Happiness Book Summary: Learn To Be Happy

A great read for anyone who has ever been disappointed, this book discusses how your frontal lobe categorizes the world. By harnessing imagination, the human brain is able to predict future events. Understanding why it predicts a bad future and why dreaming brings joy are only a few of the ideas covered.

Rich Dad Poor Dad Book Summary: How To Get Financial Freedom

Even if you are not a high-earner, you can still become wealthy. How you think about handling money often comes from your upbringing. This book will teach you how to retrain your brain to invest money in assets and how to look for opportunities. The best way to lose money is through investing your money in liabilities.

Poke The Box Book Summary: Taking Initiative At Work & Life

This book illustrates how doing is far preferable to inaction -- if life is a buzzer box, poke it! Instead of viewing failure as a coup de grâce, it should be seen as a by-product of doing. Do not be afraid to draw maps instead of only following maps. Learn how to start doing and become an initiator and an innovator now.

Mind Your Business Book Summary: Turn Your Passion Into Money

Stop letting indecision and fear hold you back -- turning your hobby into a profitable business is as easy as finding your starting point. After identifying your ideal clients and determining your value proposition, this book will teach you how to market to them. You will also learn how to manage a small business’s financials.

Make Your Mark Book Summary: How To Start Your Own Business

Build a business with impact by attracting customers and developing products that work like magic. The first step is to refine your personal purpose by defining what you want to accomplish. Then, identify a group of customers who want and need what you have to offer. Another key is to develop a team that embraces innovation.

Loonshots Book Summary: Innovative Ideas To Improve Business

Business is won and lost based on an organization's ability to successfully nurture and productize loonshots. A loonshot is an out of the box idea that radically changes the way an industry works, or even creates a new industry. Uber was a loonshot for the taxi industry. The smartphone was a loonshot for the mobile industry.

How to Blog for Profit Book Summary: Start Blogging and Earn Money

Master the four phases of business in “How to Blog for Profit.” Getting started is about focusing on the right things. Growing your blog is about being found online, growing your audience, and monetizing. Building is about shifting from blogger to entrepreneur and creating products for your audience.

Contagious Book Summary: How To Go Viral

Word-of-mouth publicity is still king. Contagious illustrates how you can create an impact using immense word-of-mouth publicity that grabs consumer interest. Discover six elements to make your brand so contagious that all your customers will share it with their networks. Your brand will be shamelessly imitated by your competitors.

Competing Against Luck Book Summary: Consumer Buying Decision Process

Understanding why customers choose your company’s products is the first step in creating products that customers will want to buy regardless of cost. This book will teach you about the “job to be done” approach and how it can help you in everyday life. Clearly defining your questions, business, and competition are three ways to get started.

Chasing Cool Book Summary: What Makes A Brand Cool

“Chasing Cool” studies what makes a product “cool” and what makes products marketed this way fail. Instead of being the fancy new color or trend, cool is a business. Learn why working to position your organization with a product that appeals in the long-term is a much better investment than chasing the latest trend.

Built To Sell Book Summary: How To Sell My Business

Built to Sell is filled with advice on the best way to package your company to sell. This book will not only teach you how to receive a more desirable valuation, but also how to position products to sell. If your organization is in the service industry, you will learn how to package services as products.

Building a StoryBrand Book Summary: Clarify Your Message So Customers Will Listen

Today’s customers tune out unimaginative marketing. This book will show you why simplicity works best and how to write an effective brand story. Not only should your brand story resonate with your customers, but it should also cast them as heroes. You will also learn how to implement these concepts throughout your product line to draw customers.

Blue Ocean Strategy Book Summary: Create A Business Without Competition

Use the Blue Ocean Strategy to innovate beyond competition. Begin by doing research: observe your target market’s reactions and behavior. Then, identify market gaps to create uncontested market space in your sector. Create true value for your customers by increasing differentiation and minimizing cost.

Big Dreams, Daily Joys Book Summary: Smart Goal Strategy

Setting good goals is about prioritizing and managing your time. This book describes how conquering procrastination can foster productivity. Developing a timeline and breaking your goals into smaller steps are the next steps to success. Discovering what works best for you can mean some failures and learning when to say “no” when it needs to be said.

Be Fearless Book Summary: Risk Taking In Entrepreneurship

Explore the road to success with Jean Case, National Geographic’s Chairperson. Her rules are simple: gamble on big moves, take risks, be unafraid of failure, look for partners in unlikely circumstances, and welcome urgency. Embrace your fear as a driving force as you embark on your journey to success.

Badass Your Brand Book Summary: How To Start A Business With No Experience

“Badass Your Brand” shows you a proven system to make a profitable business out of something you already love doing. Repurpose and repackage your offerings if there are any processes that do not make money or that you do not enjoy. Shifting your mindset from being a service provider to an expert is one way to start making that happen.

The 22 Immutable Laws of Marketing Book Summary: Must Read Marketing Book

Strong branding is vital to stick out and stand above your competition. Higher sales, greater profits, and increased employee loyalty are all consequences of effective branding. Get your brand stuck in your customers’ brains through constant innovation and by always delivering end-results beyond expectations.

The E-Myth Revisited Book Summary: How To Start A Successful Business

Running a business means more than mastering a technical skill. As a business owner, you need to wear three hats: entrepreneur, manager, and technician. The E-Myth Revisited shows you how to work on your business instead of work in your business. Changing your business’s direction and always looking for new knowledge are other keys to success.

The 4-Hour Workweek Book Summary: Escape 9 To 5 Job

Can working less actually lead to increased productivity and higher income? Tim Ferriss shares his company’s experiences and shows how starting an automated online business can lead to this success. Some ways to be successful include defining your goals, testing ideas inexpensively, and automating systems.