Blue Ocean Strategy is written by INSEAD professors W. Chan Kim and Renee Mauborge, and is a global bestseller that has been translated into over 45 languages. The book discusses the value of making strategic leaps which render the competition irrelevant.
The authors provide tools and lay out analytical frameworks that can help a company or organization capitalize on the "blue ocean" of unexplored areas that define entirely new markets to redefine an area of business.
In this book, you'll learn how to stop competing in the same narrow sectors against your competition (the red ocean) and truly create value innovation that is more profitable by redefining your sector completely (blue ocean).
Attitude is key on the road to acquiring wealth. Learn how to cultivate an assertive approach and how to use affirmations to reach your financial goals. Visualizing success is just as important as developing new ideas, constantly searching for fresh knowledge, and tenaciously pursuing opportunities.
If you are struggling to create content that attracts customers, this book may have some answers. Content needs to educate instead of sell. Forthright communication offers much higher value to customers. You will also learn how to acquire more and better-qualified leads with a higher conversion rate.
The traditional management mindset is no longer enough enough in the modern, rapidly-changing world. Because engagement happens when personal growth and organizational growth intersect, supporting employees through transparency and appreciation are important in cultivating a culture of engagement.
Here is a list of our most viewed and purchased books. A diverse list of excellent writings by wildly successful authors that are sure to inspire, answer questions, or give confidence in what to do next.