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Competing Against Luck Book Summary: Consumer Buying Decision Process
Understanding why customers choose your company’s products is the first step in creating products that customers will want to buy regardless of cost. This book will teach you about the “job to be done” approach and how it can help you in everyday life. Clearly defining your questions, business, and competition are three ways to get started.
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Chasing Cool Book Summary: What Makes A Brand Cool
“Chasing Cool” studies what makes a product “cool” and what makes products marketed this way fail. Instead of being the fancy new color or trend, cool is a business. Learn why working to position your organization with a product that appeals in the long-term is a much better investment than chasing the latest trend.
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Built To Sell Book Summary: How To Sell My Business
Built to Sell is filled with advice on the best way to package your company to sell. This book will not only teach you how to receive a more desirable valuation, but also how to position products to sell. If your organization is in the service industry, you will learn how to package services as products.
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Building a StoryBrand Book Summary: Clarify Your Message So Customers Will Listen
Today’s customers tune out unimaginative marketing. This book will show you why simplicity works best and how to write an effective brand story. Not only should your brand story resonate with your customers, but it should also cast them as heroes. You will also learn how to implement these concepts throughout your product line to draw customers.
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Blue Ocean Strategy Book Summary: Create A Business Without Competition
Use the Blue Ocean Strategy to innovate beyond competition. Begin by doing research: observe your target market’s reactions and behavior. Then, identify market gaps to create uncontested market space in your sector. Create true value for your customers by increasing differentiation and minimizing cost.
Big Dreams, Daily Joys Book Summary: Smart Goal Strategy
Setting good goals is about prioritizing and managing your time. This book describes how conquering procrastination can foster productivity. Developing a timeline and breaking your goals into smaller steps are the next steps to success. Discovering what works best for you can mean some failures and learning when to say “no” when it needs to be said.
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Be Fearless Book Summary: Risk Taking In Entrepreneurship
Explore the road to success with Jean Case, National Geographic’s Chairperson. Her rules are simple: gamble on big moves, take risks, be unafraid of failure, look for partners in unlikely circumstances, and welcome urgency. Embrace your fear as a driving force as you embark on your journey to success.
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Bait and Switch Book Summary: Best Book For Hiring Employees
Making changes in your workplace as either employer or potential employee can seem impossible. “Bait and Switch” shows you how changing processes in the pre-employment and hiring processes can lead to candidates better suited to your organization. Discovering and recognizing these business practices are the first steps to hiring better candidates.
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Badass Your Brand Book Summary: How To Start A Business With No Experience
“Badass Your Brand” shows you a proven system to make a profitable business out of something you already love doing. Repurpose and repackage your offerings if there are any processes that do not make money or that you do not enjoy. Shifting your mindset from being a service provider to an expert is one way to start making that happen.
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Make it Happen Before Lunch Book Summary: Building Relationships For Success In Sales
Learn communication strategies that are designed to help you connect with potential clients. This book shares practical advice to help with your organization’s day-to-day operations. Discover sales philosophies for both business owners and stakeholders that will help ensure your business’s success.
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Antifragile Book Summary: Failure Is Part Of Success
We live in a complex world filled with confusion. Fragile businesses fail in times of uncertainty because they are volatile. Antifragile companies gain more capacity when under stress. Success and failure serve as important feedback loops. Learn about systems that thrive in chaos and how you can help your company be more antifragile.
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Alibaba: The House That Jack Ma Built Book Summary
What led to the biggest IPO in Wall Street history? Fifteen years prior, a struggling entrepreneur named Jack Ma started an e-commerce business that would go on to drastically change Eastern working conditions. Studying Ma’s tenacity and unique talents can help every aspiring entrepreneur learn how to achieve success.
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The 22 Immutable Laws of Marketing Book Summary: Must Read Marketing Book
Strong branding is vital to stick out and stand above your competition. Higher sales, greater profits, and increased employee loyalty are all consequences of effective branding. Get your brand stuck in your customers’ brains through constant innovation and by always delivering end-results beyond expectations.
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The E-Myth Revisited Book Summary: How To Start A Successful Business
Running a business means more than mastering a technical skill. As a business owner, you need to wear three hats: entrepreneur, manager, and technician. The E-Myth Revisited shows you how to work on your business instead of work in your business. Changing your business’s direction and always looking for new knowledge are other keys to success.
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The 4-Hour Workweek Book Summary: Escape 9 To 5 Job
Can working less actually lead to increased productivity and higher income? Tim Ferriss shares his company’s experiences and shows how starting an automated online business can lead to this success. Some ways to be successful include defining your goals, testing ideas inexpensively, and automating systems.
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