Deciding what to post on LinkedIn can be defeating and overwhelming. You should be posting everyday and you know it, but you just can't find the time to draft the amazing posts you are capable of, or you're not sure what to post at all.
We review a LOT of books and use content from them to created the below LinkedIn posts for you to use.. For FREE. Copy > Paste > Post them to your LinkedIn feed as if you came up with them yourself. No need to tag us or give credit!
Use these author inspired posts everyday or as fillers in between the ones you create yourself.
𝗠𝗼𝗿𝗲 𝗶𝘀 𝗻𝗼𝘁 𝗮𝗹𝘄𝗮𝘆𝘀 𝗯𝗲𝘁𝘁𝗲𝗿.
Affordance is - “the quality or property of an object that defines its possible uses or makes clear how it can or should be used.”
Every new innovation must choose whether to include features or not. When the Walkman was created it had the capability to record audio, yet that feature was left out. Its creator was worried that including this feature may confuse customers about what the machine was intended for.
The choice to simplify the product down to its main use, portable music, made clear to customers what they were supposed to do with this new technology. As a result the benefit was clear and there was no confusion about whether someone wanted one or not.
Affordance can change the speed and confidence with which customers buy your product or service. The simplicity also makes sharing with friends and colleagues easier.
For more on this read Alchemy.
Frequent Flyer Miles was a catalyst to creating the term Yield Management. Offering promotions tactically rather than randomly allowed airlines to increase the Yield per flyer.
Well run companies in ecommerce lean on this kind information heavily when deciding on marketing campaigns. Tools like @Lifetimely and @Klaviyo inform store owners about LTV and expected next purchases.
Every industry needs to be focused on Yield Management for past purchasers. It is the key to improving LTV to CAC ratios and scaling.
Thanks to the software tools of today and the innovative mind of Robert Crandell we all can use Yield Management to drive more revenue.
For more on this read Loonshots.
When the iPhone was released it didn’t have copy/paste functionality. Can you imagine? How badly the development team must have wanted to add that feature before releasing the product to the masses.
Ultimately this did not stop the success of the iPhone. The fear of embarrassment over your first offering should not stop you. It's more important to get your product or service in the hands of actual real users for feedback. Good or bad, feedback is the most important step towards improving.
For more on this read the book Do More Faster.
Self-Interest is the foundation of human motivation.
The Red Balloon Challenge by DARPA solidified the importance of self-interest and the power of crowdsourcing.
The timed challenge called for over 100 participating teams to locate 10 red balloons that were placed in random undisclosed locations across the US. This seemingly impossible task was accomplished by a team at MIT in less than seven hours. They used recursive incentives to leverage peoples’ self-interest.
The winning team assigned a fixed $4,000 as a prize for each balloon found. $2,000 would be given to the person that found the balloon. 50% of that amount ($1,000) would be given to the person that introduced the finder to the contest. The person that introduced that person would also get 50%, or $500. The next person in the chain of introductions would get $250, then $125, and so on until pennies were being split.
Many teams participated with unique strategies, but this MIT team proved that self-interest is the most effective form of incentive to drive action.
How can your business motivate others through self-interest? Keep this in mind the next time you try to incentivize or create some kind of promotion or virality.
For more on this read Loonshots.
Subtleties of communication in a remote work world are more important than ever. Especially with written word. Between Slack, Email, Text, and more, quick messages are being sent constantly. Tone can quickly get misconstrued. And repeat offenders who lack the self awareness to control their tone will develop a less than desirable reputation.
Be proactive and try using sensitive phrases:
“𝗣𝗲𝗿 𝗺𝘆 𝗹𝗮𝘀𝘁 𝗲𝗺𝗮𝗶𝗹..." <<Becomes>> “𝗙𝗿𝗶𝗲𝗻𝗱𝗹𝘆 𝗳𝗼𝗹𝗹𝗼𝘄 𝘂𝗽 𝗼𝗻 𝘁𝗵𝗶𝘀...”
The term “friendly” controls interpreted tone and removes the immediate guilt attached to the unaccomplished task. It’s rich with empathy and comes across to the reader as: “hey sorry to follow up again, but I need to ask about this...”
For more on this read The Messy Middle.
Failure is important.
The survivorship bias is a flawed analysis style in which failed endeavors are excluded from analysis. Without all failures impacting analysis and decision making, survivorship biases create unrealistically optimistic beliefs.
We must include all the data in our evaluations and not remove what seem like outliers. Humans can convince themselves of anything and must make a concerted effort not to.
Let data lead your decision making and level of confidence.
E.g. Many entrepreneurs have 100% belief they will succeed in the face of a 90% failure rate for new businesses. This fundamentally flawed mindset will lead to lower quality riskier decisions.
Unbiased analysis of decisions will manage expectations from the outset and make goals more achievable.
Humans tend to believe that completing work in large batches is more efficient. It is not.
Completing work in small batches and pushing it live as you go not only allows you to receive feedback on the work as it is completed, but you can improve the strategy along the way. This improves efficiency and strategy as each task is completed. These improvements compound.
Another factor to consider in large batches is the time lost through organizing and reorganizing content as it is completed. Typically this isn’t even considered when work is completed from start to finish in one sequence, but this time is a major inefficiency for large batch task completion.
Quality control is another benefit to small batches. If some kind of error or issue with production is identified, it can get corrected faster and much more cost effectively. This may mean smaller order sizes and some loss in economies of scale, but is worth it if we avoid a product defect or recall to a large batch order.
Ultimately small batches will lead to saving a considerable amount of money and time long term.
For more on this and Toyota who pioneered small batch manufacturing read: Lean Thinking.
Ever heard of an Andon Cord? They are used by Toyota, Intel, John Deere, Nike, Amazon, and more.
The idea was created as a part of the Toyota Production System. When the cord is pulled, all assembly line work stops completely. This halt invites a team lead’s inquiry as to why the cord was pulled. The problem is identified, fixed, and production restarted.
Pulling it is an obligation not a ‘right’. And the full production stop leads teams to pay closer attention to detail, as they don’t want their work to be the reason for the stop.
The idea is to address problems right away and avoid huge complications later.
For more on how this concept might help your organization read Lean Startup.
A “Moses Trap” is when a powerful leader becomes obsessed with advancing an idea they deem important rather than determining direction based on feedback, strategy, and merit of the ideas available.
The trap leads a tunnel visioned CEO to drive a company to failure as they no longer listen to the soldiers, creatives, and even customers. They believe the loonshot idea will solve everything.
So how do leaders avoid the moses trap? Start by accepting the fact that strength of strategy is sufficient, progress must not always come by way of loonshot. An acute sense of self awareness will help you understand the gravity of your presence and the impact you can have on the team. Focus on your strengths and avoid your weaknesses by relying on members of the team to lead their particular expertise.
For more on this read the book Loonshots.
People that purchased Real Estate in 2008 will look back on those prices as a reference point in their conscious and subconscious mind. Prices may be fair in today’s world, but to someone with the perspective of prices back then will tend to believe they are inflated.
A more specific example: 75% of consumer goods are purchased on Amazon, and Prime offers Free Shipping. This has a dramatic impact on the prospect of paying $8 to ship something on any site but Amazon.
Don’t fight prospect theory. You cannot change peoples’ minds. Work on phrasing to avoid the correlation.
For more on this, read the book Contagious or Nudge.
If you want to increase customer loyalty, treat customers like they matter.
Sweetwater, a consumer electronics e-tailer, calls all of their new purchasers after their first purchase. The point is to ask: "how was your experience?"
This may seem completely unique in today's world, but brings a human element to an otherwise cold personalityless industry. In the minds of consumers this interaction changes Sweetwater from a potential foreign operated dropshipper that is just trying to make money, to a company that actually cares about their experience and isn’t trying to scam anyone. The phone call is invaluable to the process of customer confidence and loyalty.
Airbnb did this to the extreme at their launch. Brian Chesky (Airbnb founder) would visit the first customers' homes and ask them about their experience. He asks about what would make Airbnb the product of their dreams.
More on this in Reid Hoffman's Masters of Scale podcast, skip to 8 minutes in.
Published in the 1950s, Parkinson's Law – “Work expands to fill the time available for its completion” remains as true today as it did when written. Anyone who faces mountains of work will be able to relate to this adage and learn how to conquer it. To free yourself from Parkinson's Law, however, you must first understand what makes it true.
In Parkinson’s original essay discussed in The Economist, mailing a postcard is used as an example. If you have all day to write and mail a postcard, it easily becomes an all-day chore consisting of a multitude of small decisions. A few of these might include which pen is used, which stamp is chosen, and whether or not to take an umbrella to the post office. However, if all the time you have for a task is a few minutes, that is when it will be completed.
One solution Parkinson offers is to hire assistants, although he shows how this can lead to more work as well as additional costs. Instead, try to identify the problem. In the postcard example, agonizing over small decisions eats up more time than necessary.
A concrete way to avoid this pitfall is to try giving yourself smaller time limits to complete each item on your to-do list. In fact, one of Parkinson’s later essays makes the argument that preventing stagnation can be done by setting challenging goals. Instead of allowing for four hours to complete a task, try getting it done in 30 minutes. Here is a list of the best goal setting tools and journals available.
Brand equity is the audience that you’ve built. Influencers have a lot of brand equity. When you work with someone like an influencer or partner with a credible brand you are “borrowing” their equity. It gives your own brand more credibility through this more established brand. Their audience will immediately assign you some trust and credibility because a brand or person they trust has supported you.
According to Club Melanin founder, Ricki Lawal, you will have to be consistent. It's not as simple as just wishing for it. You have to reach out to your customers as well. Read his article on it to learn more.
Last week we talked about Borrowed Equity. This week we’ll talk about Shared Equity. This is the ‘Rising Tide Lifts All Boats’ concept. If you work with several companies to build your industry the chances of growth and improved sales for all is much more likely.
In the book Chasing Cool the author shares the story of how Quicksilver turned down MTV at the height of their success when they asked to co-create the female surfer brand ‘Roxy.’ Instead the asked MTV to create the show Surf Girls and include all the main surf brands to join as main sponsors of the show. This drove industry wide sales increase of 12%.
This idea is still very useful today. In a September issue of Fast Company, toy companies Spin Master shared how they use Shared Equity. Rather than hoarding the toy development for themselves they partner with “other toy creators and invest in startups.” They profit share and offer performance incentives which creates a high willingness for creators to work with them.
To succeed faster, seek ‘benevolent market leadership.’
This is a solution to the “what to post on LinkedIn” problem. It’s a unique platform. Markedly different from something like Instagram. You can't really outsource LinkedIn to a traditional social media manager. Most people in those roles are younger and less experienced or qualified in professional topics. They just won’t be able to create posts for a professional network like LinkedIn as well as an experienced team like ours.
Our posts draw from learnings in hundreds of book reviews and are written by professional copywriters. Posts are crafted to share educational and enlightening concepts. Best part is that post ideas are sent all the time, so if you don’t like one skip it and wait for the next!
On average a typical short LinkedIn post takes professionals 30 minutes to craft, perfect, and post. With this system you can Copy > Paste > Post in 30 seconds flat. This will allow you to keep active on LinkedIn without spending time on it. Between sales, HR, bills, phone calls, slack, and everything else, you don’t have 30 minutes per day to spend drafting LinkedIn posts, (even though it's extremely important).
P.S. Check this article out of you're looking to grow your following and audience on LinkedIn.
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