11 Author Inspired LinkedIn Post Ideas You Can Copy & Paste

by Accessory To Success October 30, 2021

What To Post On LinkedIn (Free Posts To Copy)

Deciding what to post on LinkedIn can be defeating and overwhelming. You should be posting everyday and you know it, but you just can't find the time to draft the amazing posts you are capable of, or you're not sure what to post at all.

We review a LOT of books and use content from them to created the below LinkedIn posts for you to use.. For FREE. Copy > Paste > Post them to your LinkedIn feed as if you came up with them yourself. No need to tag us or give credit!

Use these author inspired posts everyday or as fillers in between the ones you create yourself.

If you would prefer to learn how to draft your own post see our article about How To Post On LinkedIn or if you need to build your profile view our article about How To Build Your LinkedIn Profile.



Affordance & The Walkman

affordance and the walkman

๐— ๐—ผ๐—ฟ๐—ฒ ๐—ถ๐˜€ ๐—ป๐—ผ๐˜ ๐—ฎ๐—น๐˜„๐—ฎ๐˜†๐˜€ ๐—ฏ๐—ฒ๐˜๐˜๐—ฒ๐—ฟ.

Affordance is - โ€œthe quality or property of an object that defines its possible uses or makes clear how it can or should be used.โ€

Every new innovation must choose whether to include features or not. When the Walkman was created it had the capability to record audio, yet that feature was left out. Its creator was worried that including this feature may confuse customers about what the machine was intended for.

The choice to simplify the product down to its main use, portable music, made clear to customers what they were supposed to do with this new technology. As a result the benefit was clear and there was no confusion about whether someone wanted one or not.

Affordance can change the speed and confidence with which customers buy your product or service. The simplicity also makes sharing with friends and colleagues easier.

For more on this read Alchemy: https://www.amazon.com/Alchemy-Curious-Science-Creating-Business/dp/006238841X

#marketing #business #simple #lessismore

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Yield Management & Airlines

yield management

Frequent Flyer Miles was a catalyst to creating the term Yield Management. Offering promotions tactically rather than randomly allowed airlines to increase the Yield per flyer.

Well run companies in ecommerce lean on this kind information heavily when deciding on marketing campaigns. Tools like @Lifetimely and @Klaviyo inform store owners about LTV and expected next purchases.

Every industry needs to be focused on Yield Management for past purchasers. It is the key to improving LTV to CAC ratios and scaling.

Thanks to the software tools of today and the innovative mind of Robert Crandell we all can use Yield Management to drive more revenue.

For more on this read Loonshots: https://accessorytosuccess.com/blogs/books/loonshots

#yieldmanagement #business #ltv #customerdata



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iPhone Limited Functionality At Launch

iphone no copy paste feature at release

When the iPhone was released it didnโ€™t have copy/paste functionality. Can you imagine? How badly the development team must have wanted to add that feature before releasing the product to the masses.

Ultimately this did not stop the success of the iPhone. The fear of embarrassment over your first offering should not stop you. It's more important to get your product or service in the hands of actual real users for feedback. Good or bad, feedback is the most important step towards improving.

For more on this read the book Do More Faster: https://www.amazon.com/Do-More-Faster-TechStars-Accelerate/dp/0470929839

#business #founder #launch

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Red Balloon Challenge

red balloon challenge

Self-Interest is the foundation of human motivation.

The Red Balloon Challenge by DARPA solidified the importance of self-interest and the power of crowdsourcing.

The timed challenge called for over 100 participating teams to locate 10 red balloons that were placed in random undisclosed locations across the US. This seemingly impossible task was accomplished by a team at MIT in less than seven hours. They used recursive incentives to leverage peoplesโ€™ self-interest.

The winning team assigned a fixed $4,000 as a prize for each balloon found. $2,000 would be given to the person that found the balloon. 50% of that amount ($1,000) would be given to the person that introduced the finder to the contest. The person that introduced that person would also get 50%, or $500. The next person in the chain of introductions would get $250, then $125, and so on until pennies were being split.

Many teams participated with unique strategies, but this MIT team proved that self-interest is the most effective form of incentive to drive action.

How can your business motivate others through self-interest? Keep this in mind the next time you try to incentivize or create some kind of promotion or virality.

For more on this read Loonshots: https://accessorytosuccess.com/blogs/books/loonshots

#business #motivation #selfinterest #viral #marketing #incentives



Tone In Written Word Is More Important Now Than Ever

written word means so much

Subtleties of communication in a remote work world are more important than ever. Especially with written word. Between Slack, Email, Text, and more, quick messages are being sent constantly. Tone can quickly get misconstrued. And repeat offenders who lack the self awareness to control their tone will develop a less than desirable reputation.

Be proactive and try using sensitive phrases:

โ€œ๐—ฃ๐—ฒ๐—ฟ ๐—บ๐˜† ๐—น๐—ฎ๐˜€๐˜ ๐—ฒ๐—บ๐—ฎ๐—ถ๐—น..." <<Becomes>> โ€œ๐—™๐—ฟ๐—ถ๐—ฒ๐—ป๐—ฑ๐—น๐˜† ๐—ณ๐—ผ๐—น๐—น๐—ผ๐˜„ ๐˜‚๐—ฝ ๐—ผ๐—ป ๐˜๐—ต๐—ถ๐˜€...โ€

The term โ€œfriendlyโ€ controls interpreted tone and removes the immediate guilt attached to the unaccomplished task. Itโ€™s rich with empathy and comes across to the reader as: โ€œhey sorry to follow up again, but I need to ask about this...โ€

For more on this read The Messy Middle: https://accessorytosuccess.com/blogs/books/the-messy-middle

#empathy #communication #tips #hr #business

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Survivorship Bias

survivorship bias

Failure is important.

The survivorship bias is a flawed analysis style in which failed endeavors are excluded from analysis. Without all failures impacting analysis and decision making, survivorship biases create unrealistically optimistic beliefs.

We must include all the data in our evaluations and not remove what seem like outliers. Humans can convince themselves of anything and must make a concerted effort not to.

Let data lead your decision making and level of confidence.

E.g. Many entrepreneurs have 100% belief they will succeed in the face of a 90% failure rate for new businesses. This fundamentally flawed mindset will lead to lower quality riskier decisions.

Unbiased analysis of decisions will manage expectations from the outset and make goals more achievable.

For more on this read any of these books:

Antifragile:https://accessorytosuccess.com/blogs/books/antifragile

Perfectly Confident:https://accessorytosuccess.com/blogs/books/perfectly-confident

Fooled By Randomness:https://www.amazon.com/Fooled-Randomness-Hidden-Markets-Incerto/dp/0812975219

#inspiration #data #business #duediligence

Small Batch > Large Batch

Small Batch Vs Large Batch accessory to success

Humans tend to believe that completing work in large batches is more efficient. It is not.

Completing work in small batches and pushing it live as you go not only allows you to receive feedback on the work as it is completed, but you can improve the strategy along the way. This improves efficiency and strategy as each task is completed. These improvements compound.

Another factor to consider in large batches is the time lost through organizing and reorganizing content as it is completed. Typically this isnโ€™t even considered when work is completed from start to finish in one sequence, but this time is a major inefficiency for large batch task completion.

Quality control is another benefit to small batches. If some kind of error or issue with production is identified, it can get corrected faster and much more cost effectively. This may mean smaller order sizes and some loss in economies of scale, but is worth it if we avoid a product defect or recall to a large batch order.

Ultimately small batches will lead to saving a considerable amount of money and time long term.

For more on this and Toyota who pioneered small batch manufacturing read: Lean Startup

#business #smallbatch #production

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Andon Cord

andon cord linkedin post accessory to success

Ever heard of an Andon Cord? They are used by Toyota, Intel, John Deere, Nike, Amazon, and more.

The idea was created as a part of the Toyota Production System. When the cord is pulled, all assembly line work stops completely. This halt invites a team leadโ€™s inquiry as to why the cord was pulled. The problem is identified, fixed, and production restarted.

Pulling it is an obligation not a โ€˜rightโ€™. And the full production stop leads teams to pay closer attention to detail, as they donโ€™t want their work to be the reason for the stop.

The idea is to address problems right away and avoid huge complications later.

For more on how this concept might help your organization read:https://www.amazon.com/Lean-Startup-Entrepreneurs-Continuous-Innovation/dp/0307887898

#business #ecommerce #manufacturing #efficiencies

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Moses Trap

Moses Trap Accessory To Success

A โ€œMoses Trapโ€ is when a powerful leader becomes obsessed with advancing an idea they deem important rather than determining direction based on feedback, strategy, and merit of the ideas available.

The trap leads a tunnel visioned CEO to drive a company to failure as they no longer listen to the soldiers, creatives, and even customers. They believe the loonshot idea will solve everything.

So how do leaders avoid the moses trap? Start by accepting the fact that strength of strategy is sufficient, progress must not always come by way of loonshot. An acute sense of self awareness will help you understand the gravity of your presence and the impact you can have on the team. Focus on your strengths and avoid your weaknesses by relying on members of the team to lead their particular expertise.

For more on this read the book Loonshots: https://accessorytosuccess.com/blogs/books/loonshots

#books #business #strategy



Prospect Theory

Prospect Theory Accessory To Success

People that purchased Real Estate in 2008 will look back on those prices as a reference point in their conscious and subconscious mind. Prices may be fair in todayโ€™s world, but to someone with the perspective of prices back then will tend to believe they are inflated.

A more specific example: 75% of consumer goods are purchased on Amazon, and Prime offers Free Shipping. This has a dramatic impact on the prospect of paying $8 to ship something on any site but Amazon.

Donโ€™t fight prospect theory. You cannot change peoplesโ€™ minds. Work on phrasing to avoid the correlation.

For more on this, read the book Contagious or Nudge.
Contagious: https://accessorytosuccess.com/blogs/books/contagious
Nudge: https://accessorytosuccess.com/blogs/books/nudge

#business #marketing #book

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Improve Customer Loyalty

improve customer loyalty accessory to success

If you want to increase customer loyalty, treat customers like they matter.

Sweetwater, a consumer electronics e-tailer, calls all of their new purchasers after their first purchase. The point is to ask: "how was your experience?"

This may seem completely unique in today's world, but brings a human element to an otherwise cold personalityless industry. In the minds of consumers this interaction changes Sweetwater from a potential foreign operated dropshipper that is just trying to make money, to a company that actually cares about their experience and isnโ€™t trying to scam anyone. The phone call is invaluable to the process of customer confidence and loyalty.

Airbnb did this to the extreme at their launch. Brian Chesky (Airbnb founder) would visit the first customers' homes and ask them about their experience. He asks about what would make Airbnb the product of their dreams.

More on this in Reid Hoffman's Masters of Scale podcast, skip to 8 minutes in: https://mastersofscale.com/brian-chesky-handcrafted/

#business #customerloyalty #marketing #ltv

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Conclusion

This is a solution to the โ€œwhat to post on LinkedInโ€ problem. Itโ€™s a unique platform. Markedly different from something like Instagram. You can't really outsource LinkedIn to a traditional social media manager. Most people in those roles are younger and less experienced or qualified in professional topics. They just wonโ€™t be able to create posts for a professional network like LinkedIn as well as an experienced team like ours.

Our posts draw from learnings in hundreds of book reviews and are written by professional copywriters. Posts are crafted to share educational and enlightening concepts. Best part is that post ideas are sent all the time, so if you donโ€™t like one skip it and wait for the next!

On average a typical short LinkedIn post takes professionals 30 minutes to craft, perfect, and post. With this system you can Copy > Paste > Post in 30 seconds flat. This will allow you to keep active on LinkedIn without spending time on it. Between sales, HR, bills, phone calls, slack, and everything else, you donโ€™t have 30 minutes per day to spend drafting LinkedIn posts, (even though it's extremely important).

P.S. Check this article out of you're looking to grow your following and audience on LinkedIn.

Accessory To Success
Accessory To Success


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