They Ask You Answer: A Revolutionary approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer

They Ask You Answer: A Revolutionary approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer

by Accessory To Success December 23, 2020 0 Comments

If you are struggling to create content that attracts customers, this book may have some answers. Content needs to educate instead of sell. Forthright communication offers much higher value to customers. You will also learn how to acquire more and better-qualified leads with a higher conversion rate.
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Winning Through Intimidation Book Summary: How to Be the Victor, Not the Victim, in Business and in Life

Winning Through Intimidation Book Summary: How to Be the Victor, Not the Victim, in Business and in Life

by Accessory To Success December 23, 2020 0 Comments

Not everyone will help you succeed. This book guides you through three types of people you will encounter. Some openly announce nefarious intentions, some harbor treacherous schemes but claim to be allies, and some have good intentions but betray you in difficult times are some of the people you will meet.
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Winners Book Summary: And How They Succeed

Winners Book Summary: And How They Succeed

by Accessory To Success December 23, 2020 0 Comments

Buckets of talent do not always result in success. A winning strategy and hard work can lead to more winning than impressive amounts of talent. Entrepreneurs, politicians, and athletes all use the same strategies to achieve wins. Another secret to being a winner is to never stop believing in more success.
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Warren Buffett Book Summary: Life, Lessons and Rules for Success

Warren Buffett Book Summary: Life, Lessons and Rules for Success

by Accessory To Success December 23, 2020 0 Comments

In this book, Warren Buffet tells his story and shares the secrets to success. Building a relationship with a mentor, identifying opportunities, and overcoming failure are some of the strategies he recommends. As a leader, you are responsible for staying focused, being efficient, and remaining persistent.

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Traction Book Summary: Get a Grip on Your Business

Traction Book Summary: Get a Grip on Your Business

by Accessory To Success December 23, 2020 0 Comments

Before building momentum, an organization needs traction. Clarifying the organization’s vision, defining core processes, and matching people to positions are the initial steps to gaining organizational traction. Quantitative goals and 90-day targets are other tools that can be used to build success.
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The Checklist Manifesto Book Summary: How to Get Things Right

The Checklist Manifesto Book Summary: How to Get Things Right

by Accessory To Success December 23, 2020 0 Comments

Instead of being a crutch for mechanical task completion, checklists can encourage creative thinking and better communication. Checklists can focus on communication steps instead of procedural steps when complex processes are involved. A powerful tool, checklists used properly welcome discipline and teamwork.
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WORK RULES! Book Summary: Insights from Inside Google That Will Transform How You Live and Lead

WORK RULES! Book Summary: Insights from Inside Google That Will Transform How You Live and Lead

by Accessory To Success December 23, 2020 0 Comments

Google understands a few things about success. “Work Rules!” explains the eight successful attributes of high-performing managers and why giving employees more authority can lead to earth-shattering results. When employees thrive, the organization benefits from increased resilience and better insights.
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Zero To One Book Summary: Notes on Startups, or How to Build the Future

Zero To One Book Summary: Notes on Startups, or How to Build the Future

by Accessory To Success December 23, 2020 0 Comments

To help you reach new heights, “Zero to One” addresses seven important questions for success. Doing new things to grow vertically is a lot better than copying others’ work by growing horizontally. However, doing new things takes a great deal of courage. “Zero to One” describes the power in being a visionary.
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Trillion Dollar Coach Book Summary: The Leadership Playbook of Silicon Valley

Trillion Dollar Coach Book Summary: The Leadership Playbook of Silicon Valley

by Accessory To Success December 23, 2020 0 Comments

Add some management strategies to your toolkit that will build your team up to work together and achieve their highest potential. Start by giving candid feedback -- a harsh truth is more helpful than a pretty lie. Focus on creating a safe environment for your team and on the team’s achievements instead of individual achievements.

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Team of Teams Book Summary: New Rules of Engagement for a Complex World

Team of Teams Book Summary: New Rules of Engagement for a Complex World

by Accessory To Success December 23, 2020 0 Comments

Failure is the best place to start building a management structure from scratch. As big data changes the world, efficiency is no longer the highest goal. Giving everyone access to information and letting each person make decisions is far more adaptable and separates the successful from the unsuccessful.
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The Messy Middle Book Summary: Finding Your Way through the Hardest and Most Crucial Part of Any Bold Venture

The Messy Middle Book Summary: Finding Your Way through the Hardest and Most Crucial Part of Any Bold Venture

by Accessory To Success December 23, 2020 0 Comments

Staying focused on long-term goals and bringing people together to solve problems are skills that leaders should have when muddling through the messy middle. “The Messy Middle” covers many tools in a successful leader’s toolkit including advice from Jeff Bezos and how to harness milestones as motivation.
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The MECE Muse Book Summary: 100+ Selected Practices, Unwritten Rules, and Habits of Great Consultants

The MECE Muse Book Summary: 100+ Selected Practices, Unwritten Rules, and Habits of Great Consultants

by Accessory To Success December 23, 2020 0 Comments

How does not being too serious translate to success? The best way to build relationships is to be genuine instead of a formal simulacrum of yourself. Networking is the key to opening doors. Make sure to fulfill your deliverables 100% of the time and make cultivating good manners a competitive advantage.
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Sticky Branding Book Summary: 12.5 Principles to Stand Out, Attract Customers, and Grow an Incredible Brand

Sticky Branding Book Summary: 12.5 Principles to Stand Out, Attract Customers, and Grow an Incredible Brand

by Accessory To Success December 23, 2020 0 Comments

Strong branding is vital to stick out and stand above your competition. Higher sales, greater profits, and increased employee loyalty are all consequences of effective branding. Get your brand stuck in your customers’ brains through constant innovation and by always delivering end-results beyond expectations.
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Small Giants Book Summary: Companies That Choose to Be Great Instead of Big

Small Giants Book Summary: Companies That Choose to Be Great Instead of Big

by Accessory To Success December 23, 2020 0 Comments

When a company grows too large, it is too easy to concentrate only on the numbers. An organization should focus on showing employees how much they are valued. Building relationships with customers is more than just providing good customer service. Regardless of the organizational size, a united vision is also important.
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Return On Courage Book Summary: A Business Playbook for Courageous Change

Return On Courage Book Summary: A Business Playbook for Courageous Change

by Accessory To Success December 23, 2020 0 Comments

Stop being crippled by fear. Being courageous and learning the value of change are the first steps to making bold, swift decisions. Identifying what scares you and confronting those fears are the first steps to being courageous. You will also learn to commit to your purpose and to initiate change through executing your actions.
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Outliers Book Summary: The Story of Success

Outliers Book Summary: The Story of Success

by Accessory To Success December 23, 2020 0 Comments

What if success has less to do with your IQ than you think? Being successful is about seizing opportunities and a great deal of practicing. Because they depend on timing, birthdate, and birthplace, opportunities are beyond your control. Learn why 10,000 hours of practice is enough to turn goodness into greatness and mediocrity into excellence.
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Never Split the Difference Book Summary: Negotiating As If Your Life Depended On It

Never Split the Difference Book Summary: Negotiating As If Your Life Depended On It

by Accessory To Success December 23, 2020 0 Comments

Negotiation begins with a real conversation built on a foundation of trust and empathy. Discovering strategies to build trust and empathy is the first step to successful negotiation. Part of negotiation is the balance of listening to the other party’s issues while staying focused on your own goals only.
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Make Your Mark Book Summary: The Creative's Guide to Building a Business with Impact

Make Your Mark Book Summary: The Creative's Guide to Building a Business with Impact

by Accessory To Success December 23, 2020 0 Comments

Build a business with impact by attracting customers and developing products that work like magic. The first step is to refine your personal purpose by defining what you want to accomplish. Then, identify a group of customers who want and need what you have to offer. Another key is to develop a team that embraces innovation.
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Loonshots Book Summary: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries

Loonshots Book Summary: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries

by Accessory To Success December 23, 2020 0 Comments

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Linchpin Book Summary: Are You Indispensable?

Linchpin Book Summary: Are You Indispensable?

by Accessory To Success December 23, 2020 0 Comments

How do you become a linchpin? The first steps are selflessly giving people your time and energy, developing new talents, creating opportunities, and consistently delivering on your promises. Learn how to prevent your “lizard brain” from ruining your chances at success by always putting your best foot forward in your workplace.
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Leading Book Summary: Learning From Life and My Years at Manchester United

Leading Book Summary: Learning From Life and My Years at Manchester United

by Accessory To Success December 23, 2020 0 Comments

Failure is a healthy step on the road to success that will inspire you to achieve higher goals. Stay disciplined and focus on your own business’s future without fixating on your competition. Read about ways to work with individual employees as well as how to determine when it is the right time to invest in new team members.
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It’s Called Work for a Reason! Book Summary: Your Success Is Your Own Damn Fault

It’s Called Work for a Reason! Book Summary: Your Success Is Your Own Damn Fault

by Accessory To Success December 23, 2020 0 Comments

What is the key to ongoing business success? Simple things like service, ethics, being invaluable, and focusing on processes will lead your organization to triumph. Because modern workplaces put so much emphasis on results, we sometimes forget to look at the process. This leads to lower expectations.
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Influence Book Summary: The Psychology of Persuasion

Influence Book Summary: The Psychology of Persuasion

by Accessory To Success December 23, 2020 0 Comments

Did you know there are triggers that will result in an automatic “yes”? Influence teaches you about the psychology behind decisions with emphasis on those that end with a “yes.” Develop six weapons of influence to become a master of persuasion and to defend your opinions from other master persuaders.
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I Love Capitalism! Book Summary: An American Story

I Love Capitalism! Book Summary: An American Story

by Accessory To Success December 23, 2020 0 Comments

Honest communication, hard work, and constant searching for opportunities led the co-founder of Home Depot to success. Capitalism rewards individuals who innovate and work hard. Impress those you do business with by under-promising and over-delivering while remembering that your customer’s needs are the top priority.
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Grit Book Summary: The Power of Passion and Perseverance

Grit Book Summary: The Power of Passion and Perseverance

by Accessory To Success December 23, 2020 0 Comments

What motivates grit? Combining passion, perseverance, and hard work is more likely to lead to success than talent alone. Moving forward after failing is an important attitude to adopt in order to achieve success. Learn to look beyond your title and to embrace hard work as a more consistent means to success.
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Good to Great Book Summary: Why Some Companies Make the Leap and Others Don't

Good to Great Book Summary: Why Some Companies Make the Leap and Others Don't

by Accessory To Success December 23, 2020 0 Comments

It is no secret that great leadership can make a company great. However, there are a few differences between good companies and great companies that go beyond leadership. Ask lots of questions about what your company can do best, introduce new technologies, and create sustainable growth systems to name a few.

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Creativity, Inc. Book Summary: Overcoming the Unseen Forces That Stand in the Way of True Inspiration

Creativity, Inc. Book Summary: Overcoming the Unseen Forces That Stand in the Way of True Inspiration

by Accessory To Success December 23, 2020 0 Comments

Combining creative thinking with scientific observation, recording, and feedback loops can solve some of the most complex problems in the workplace. George Lucas’ role in the digital revolution of arts, entertainment, and academia is discussed, and you will learn about the best way to manage in a creative organization.

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Contagious Book Summary: Why Things Catch On

Contagious Book Summary: Why Things Catch On

by Accessory To Success December 23, 2020 0 Comments

Word-of-mouth publicity is still king. Contagious illustrates how you can create an impact using immense word-of-mouth publicity that grabs consumer interest. Discover six elements to make your brand so contagious that all your customers will share it with their networks. Your brand will be shamelessly imitated by your competitors.
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Competing Against Luck Book Summary: The Story of Innovation and Customer Choice

Competing Against Luck Book Summary: The Story of Innovation and Customer Choice

by Accessory To Success December 23, 2020 0 Comments

Understanding why customers choose your company’s products is the first step in creating products that customers will want to buy regardless of cost. This book will teach you about the “job to be done” approach and how it can help you in everyday life. Clearly defining your questions, business, and competition are three ways to get started.
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Chasing Cool Book Summary: Standing Out in Today's Cluttered Marketplace

Chasing Cool Book Summary: Standing Out in Today's Cluttered Marketplace

by Accessory To Success December 23, 2020 0 Comments

“Chasing Cool” studies what makes a product “cool” and what makes products marketed this way fail. Instead of being the fancy new color or trend, cool is a business. Learn why working to position your organization with a product that appeals in the long-term is a much better investment than chasing the latest trend.
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Built To Sell Book Summary: Creating A Business That Can Thrive Without You

Built To Sell Book Summary: Creating A Business That Can Thrive Without You

by Accessory To Success December 23, 2020 0 Comments

Built to Sell is filled with advice on the best way to package your company to sell. This book will not only teach you how to receive a more desirable valuation, but also how to position products to sell. If your organization is in the service industry, you will learn how to package services as products.
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Blue Ocean Strategy Book Summary: How to Create Uncontested Market Space and Make Competition Irrelevant

Blue Ocean Strategy Book Summary: How to Create Uncontested Market Space and Make Competition Irrelevant

by Accessory To Success December 23, 2020 0 Comments

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Big Dreams, Daily Joys Book Summary: Set Goals. Get Things Done. Make Time For What Matters

Big Dreams, Daily Joys Book Summary: Set Goals. Get Things Done. Make Time For What Matters

by Accessory To Success December 23, 2020 0 Comments

Setting good goals is about prioritizing and managing your time. This book describes how conquering procrastination can foster productivity. Developing a timeline and breaking your goals into smaller steps are the next steps to success. Discovering what works best for you can mean some failures and learning when to say “no” when it needs to be said.
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Be Fearless Book Summary: 5 Principles for a Life of Breakthroughs and Purpose

Be Fearless Book Summary: 5 Principles for a Life of Breakthroughs and Purpose

by Accessory To Success December 23, 2020 0 Comments

Explore the road to success with Jean Case, National Geographic’s Chairperson. Her rules are simple: gamble on big moves, take risks, be unafraid of failure, look for partners in unlikely circumstances, and welcome urgency. Embrace your fear as a driving force as you embark on your journey to success.
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Make it Happen Before Lunch Book Summary: 50 Cut-to-the-Chase Strategies for Getting the Business Results You Want

Make it Happen Before Lunch Book Summary: 50 Cut-to-the-Chase Strategies for Getting the Business Results You Want

by Accessory To Success December 23, 2020 0 Comments

Learn communication strategies that are designed to help you connect with potential clients. This book shares practical advice to help with your organization’s day-to-day operations. Discover sales philosophies for both business owners and stakeholders that will help ensure your business’s success.
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Antifragile Book Summary: Things That Gain from Disorder

Antifragile Book Summary: Things That Gain from Disorder

by Accessory To Success December 23, 2020 0 Comments

We live in a complex world filled with confusion. Fragile businesses fail in times of uncertainty because they are volatile. Antifragile companies gain more capacity when under stress. Success and failure serve as important feedback loops. Learn about systems that thrive in chaos and how you can help your company be more antifragile.
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Alibaba Book Summary: The House That Jack Ma Built

Alibaba Book Summary: The House That Jack Ma Built

by Accessory To Success December 23, 2020 0 Comments

What led to the biggest IPO in Wall Street history? Fifteen years prior, a struggling entrepreneur named Jack Ma started an e-commerce business that would go on to drastically change Eastern working conditions. Studying Ma’s tenacity and unique talents can help every aspiring entrepreneur learn how to achieve success.
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The 22 Immutable Laws of Marketing Book Summary: Violate Them at Your Own Risk!

The 22 Immutable Laws of Marketing Book Summary: Violate Them at Your Own Risk!

by Accessory To Success December 23, 2020 0 Comments

Strong branding is vital to stick out and stand above your competition. Higher sales, greater profits, and increased employee loyalty are all consequences of effective branding. Get your brand stuck in your customers’ brains through constant innovation and by always delivering end-results beyond expectations.
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The E-Myth Revisited Book Summary: Why Most Small Businesses Don’t Work And What To Do About It

The E-Myth Revisited Book Summary: Why Most Small Businesses Don’t Work And What To Do About It

by Accessory To Success December 23, 2020 0 Comments

Running a business means more than mastering a technical skill. As a business owner, you need to wear three hats: entrepreneur, manager, and technician. The E-Myth Revisited shows you how to work on your business instead of work in your business. Changing your business’s direction and always looking for new knowledge are other keys to success.
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