Epic Content Marketing Book Summary

Epic Content Marketing Book Summary

Defining the differences between content marketing, traditional marketing, search engine optimization (SEO), and social media, Epic Content Marketing is the ultimate guide to continuously crafting quality content. Master content marketing metrics such as consumption, shares, leads, and sales will help your organization give value to your customers.
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Fascinate Book Summary by Sally Hogshead

Fascinate Book Summary by Sally Hogshead

Marketing messages should make consumers anticipate and connect with the brand's emotions and values. They must make consumers fascinated for some reason. Understanding the Languages of Fascination to create focus is a first step because the adjectives drive the right messaging and tactics. It is a planning process that leads to creative ideas that make consumers feel an emotional connection to the brand’s message.
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Onward Book Summary: How Starbucks Fought For Its Life Without Losing Its Soul

Onward Book Summary: How Starbucks Fought For Its Life Without Losing Its Soul

In Onward, Howard Schultz shares how he ensured Starbucks’ survival through the unprecedented difficulties seen in the 2007-2008 financial crisis. Identifying your customer’s needs and values, minimizing supply chain inefficiencies, and believing in yourself are all key to help your organization weather historic upheavals for survival in the long term.

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Predictable Revenue Book Summary: The Story of Salesforce Revenue Growth

Predictable Revenue Book Summary: The Story of Salesforce Revenue Growth

Building a dependable stream of revenue that grows may be easier than you think. Predictable Revenue reveals in-depth outbound sales strategies that do not require your continuous supervision. You will also learn about a new way to make cold calls, how to build a productive sales team, and how to categorize leads for optimal success.
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Ready, Fire, Aim Book Summary: Zero to $100 Million in No Time

Ready, Fire, Aim Book Summary: Zero to $100 Million in No Time

In Ready Fire Aim, Michael Masterson recommends shooting from the hip and making selling your top priority. Even if your product or service is not perfect, getting it into the market will begin generating revenue right away. For anyone who wants to scale a business quickly and successfully, this book is a must read.

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High Output Management Book Summary

High Output Management Book Summary

Measuring a manager’s individual output does not capture the whole picture. Instead, the focus should be on the quality and total output of their team. High Output Management shows how to give beneficial performance reviews, design an effective delegation process, and a value-based decision-making process.

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Give ‘em the Pickle! Book Summary

Give ‘em the Pickle! Book Summary

This book details the pursuit of hearing a customer say, “I will be back!” Cultivating loyal customers means figuring out what the “pickle” -- or whatever the customer desires -- is and delivering it with five-star customer service and a smile. The keys to making this happen are encouraging service, attitude, consistency, and teamwork.

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Benjamin Franklin Biography Book Summary: An American Life

Benjamin Franklin Biography Book Summary: An American Life

Benjamin Franklin is famous as an accomplished diplomat, visionary inventor, and hard-working businessman. This biography gives you an in-depth look to figure out how he achieved so much. Learn how Benjamin Franklin listened to diverse perspectives and used his ferocious intellect to found a new country.

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The Soul of a New Machine Book Summary by Tracy Kidder

The Soul of a New Machine Book Summary by Tracy Kidder

This book offers a simple explanation for the inscrutable inner workings of computers as well as the story behind one of these machines. Discover how important it is to hire a smart, passionate team. This team will be able to overcome all obstacles through enthusiasm, innovation, intelligence, and hard work.
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Wooden On Leadership Book Summary: How to Create a Winning Organization

Wooden On Leadership Book Summary: How to Create a Winning Organization

In both sports and business, effective leaders exude confidence tempered with humility, poise in the face of adversity, and helping others find their strengths to accomplish a team victory. Good leaders motivate like teachers instead of commanding like bosses. Filled with personal stories from decades as a coach, this book will show you how to become a better leader.

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Give and Take: Why Helping Others Drives Our Success Main Takeaway

Give and Take: Why Helping Others Drives Our Success Main Takeaway

Although they shift depending on circumstances and surroundings, most people can be sorted into one of three categories: givers, takers, and matchers. Givers are often the most successful as they sincerely desire success for everyone. Takers are consistently viewed as self-serving. Matchers try to achieve the balance between the two. Which are you? Finding out can change how you interact with teh world.
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Principles Book Summary: Life and Work

Principles Book Summary: Life and Work

Radical truths can be used as a powerful tool to achieve many kinds of goals. Embracing harsh realities and encouraging thoughtful disagreement help ensure that all perspectives are taken into account. This book also guides you through five steps that will help you achieve all of your life goals.

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Ego is the Enemy Book Summary

Ego is the Enemy Book Summary

Confronting your ego is an important step in unlocking success. Ego can cloud judgement. You will also learn about the cycle of effort and how thinking big while living small leads to ultimate triumph. Concentrating on learning constantly can help keep your focus on stoicism and help you avoid complacency.
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Tools of Titans by Timothy Ferriss Book Summary

Tools of Titans by Timothy Ferriss Book Summary

Drawing on years of interviews with successful individuals across many fields, Ferriss gives you the tools of the titans to generate your own triumphs. These wildly successful titans are flawed people who focus on a few of their strengths while transforming their weaknesses into competitive advantages. 

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The Innovator’s Dilemma Book Summary by Clayton M. Christensen

The Innovator’s Dilemma Book Summary by Clayton M. Christensen

If a successful company fails to recognize disruptive technology in its industry, even titans can fail. With a perspective from 1997, a time bursting with disruptive technologies, this book illustrates how management and a company’s structure can harness disruptive innovation in order to survive and then to thrive.

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The Million-Dollar, One-Person Business Book Summary: Make Great Money. Work the Way You Like. Have the Life You Want

The Million-Dollar, One-Person Business Book Summary: Make Great Money. Work the Way You Like. Have the Life You Want

Imagine founding a business with one million dollars in revenue that is built on your passion. Outsourcing and automating can make that business infinitely scalable and profitable. This book covers how to set effectively-sized goals as well as a crash course in market research. Igniting an interest in continuous learning is also very important in achieving a million-dollar one-person business.

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Discipline Equals Freedom Book Summary: Field Manual

Discipline Equals Freedom Book Summary: Field Manual

There is no easy path to success. To achieve your goals, you will need to apply discipline to your life, embrace your inner warrior, and use fear of failure as motivation. Discipline Equals Freedom gives diet and exercise recommendations to start developing discipline in all aspects of your life.
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They Ask You Answer: A Revolutionary approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer

They Ask You Answer: A Revolutionary approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer

If you are struggling to create content that attracts customers, this book may have some answers. Content needs to educate instead of sell. Forthright communication offers much higher value to customers. You will also learn how to acquire more and better-qualified leads with a higher conversion rate.
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Winning Through Intimidation Book Summary: How to Be the Victor, Not the Victim, in Business and in Life

Winning Through Intimidation Book Summary: How to Be the Victor, Not the Victim, in Business and in Life

Not everyone will help you succeed. This book guides you through three types of people you will encounter. Some openly announce nefarious intentions, some harbor treacherous schemes but claim to be allies, and some have good intentions but betray you in difficult times are some of the people you will meet.
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Winners Book Summary: And How They Succeed

Winners Book Summary: And How They Succeed

Buckets of talent do not always result in success. A winning strategy and hard work can lead to more winning than impressive amounts of talent. Entrepreneurs, politicians, and athletes all use the same strategies to achieve wins. Another secret to being a winner is to never stop believing in more success.
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Warren Buffett Book Summary: Life, Lessons and Rules for Success

Warren Buffett Book Summary: Life, Lessons and Rules for Success

In this book, Warren Buffet tells his story and shares the secrets to success. Building a relationship with a mentor, identifying opportunities, and overcoming failure are some of the strategies he recommends. As a leader, you are responsible for staying focused, being efficient, and remaining persistent.

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Traction Book Summary: Get a Grip on Your Business

Traction Book Summary: Get a Grip on Your Business

Before building momentum, an organization needs traction. Clarifying the organization’s vision, defining core processes, and matching people to positions are the initial steps to gaining organizational traction. Quantitative goals and 90-day targets are other tools that can be used to build success.
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The Checklist Manifesto Book Summary: How to Get Things Right

The Checklist Manifesto Book Summary: How to Get Things Right

Instead of being a crutch for mechanical task completion, checklists can encourage creative thinking and better communication. Checklists can focus on communication steps instead of procedural steps when complex processes are involved. A powerful tool, checklists used properly welcome discipline and teamwork.
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WORK RULES! Book Summary: Insights from Inside Google That Will Transform How You Live and Lead

WORK RULES! Book Summary: Insights from Inside Google That Will Transform How You Live and Lead

Google understands a few things about success. “Work Rules!” explains the eight successful attributes of high-performing managers and why giving employees more authority can lead to earth-shattering results. When employees thrive, the organization benefits from increased resilience and better insights.
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Zero To One Is A Must Read For Startups & Entrepreneurs

Zero To One Is A Must Read For Startups & Entrepreneurs

To help you reach new heights, “Zero to One” addresses seven important questions for success. Doing new things to grow vertically is a lot better than copying others’ work by growing horizontally. However, doing new things takes a great deal of courage. “Zero to One” describes the power in being a visionary.
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Trillion Dollar Coach Book Summary: The Leadership Playbook of Silicon Valley

Trillion Dollar Coach Book Summary: The Leadership Playbook of Silicon Valley

Add some management strategies to your toolkit that will build your team up to work together and achieve their highest potential. Start by giving candid feedback -- a harsh truth is more helpful than a pretty lie. Focus on creating a safe environment for your team and on the team’s achievements instead of individual achievements.

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Team of Teams Book Summary: New Rules of Engagement for a Complex World

Team of Teams Book Summary: New Rules of Engagement for a Complex World

Failure is the best place to start building a management structure from scratch. As big data changes the world, efficiency is no longer the highest goal. Giving everyone access to information and letting each person make decisions is far more adaptable and separates the successful from the unsuccessful.
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The Messy Middle Book Summary: Finding Your Way through the Hardest and Most Crucial Part of Any Bold Venture

The Messy Middle Book Summary: Finding Your Way through the Hardest and Most Crucial Part of Any Bold Venture

Staying focused on long-term goals and bringing people together to solve problems are skills that leaders should have when muddling through the messy middle. “The Messy Middle” covers many tools in a successful leader’s toolkit including advice from Jeff Bezos and how to harness milestones as motivation.
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The MECE Muse Unwritten Rules of Great Consultants

The MECE Muse Unwritten Rules of Great Consultants

How does not being too serious translate to success? The best way to build relationships is to be genuine instead of a formal simulacrum of yourself. Networking is the key to opening doors. Make sure to fulfill your deliverables 100% of the time and make cultivating good manners a competitive advantage.
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Sticky Branding Principles to Stand Out & Attract Customers

Sticky Branding Principles to Stand Out & Attract Customers

Strong branding is vital to stick out and stand above your competition. Higher sales, greater profits, and increased employee loyalty are all consequences of effective branding. Get your brand stuck in your customers’ brains through constant innovation and by always delivering end-results beyond expectations.
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Small Giants Book Summary: Companies That Choose to Be Great Instead of Big

Small Giants Book Summary: Companies That Choose to Be Great Instead of Big

When a company grows too large, it is too easy to concentrate only on the numbers. An organization should focus on showing employees how much they are valued. Building relationships with customers is more than just providing good customer service. Regardless of the organizational size, a united vision is also important.
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Return On Courage Book Summary: A Business Playbook for Courageous Change

Return On Courage Book Summary: A Business Playbook for Courageous Change

Stop being crippled by fear. Being courageous and learning the value of change are the first steps to making bold, swift decisions. Identifying what scares you and confronting those fears are the first steps to being courageous. You will also learn to commit to your purpose and to initiate change through executing your actions.
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Outliers Book Summary: The Story of Success

Outliers Book Summary: The Story of Success

What if success has less to do with your IQ than you think? Being successful is about seizing opportunities and a great deal of practicing. Because they depend on timing, birthdate, and birthplace, opportunities are beyond your control. Learn why 10,000 hours of practice is enough to turn goodness into greatness and mediocrity into excellence.
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Never Split the Difference Book Summary: Negotiating As If Your Life Depended On It

Never Split the Difference Book Summary: Negotiating As If Your Life Depended On It

Negotiation begins with a real conversation built on a foundation of trust and empathy. Discovering strategies to build trust and empathy is the first step to successful negotiation. Part of negotiation is the balance of listening to the other party’s issues while staying focused on your own goals only.
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Make Your Mark Book Summary: The Creative's Guide to Building a Business with Impact

Make Your Mark Book Summary: The Creative's Guide to Building a Business with Impact

Build a business with impact by attracting customers and developing products that work like magic. The first step is to refine your personal purpose by defining what you want to accomplish. Then, identify a group of customers who want and need what you have to offer. Another key is to develop a team that embraces innovation.
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Loonshots Book Summary: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries

Loonshots Book Summary: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries

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Linchpin Book Summary: Are You Indispensable?

Linchpin Book Summary: Are You Indispensable?

How do you become a linchpin? The first steps are selflessly giving people your time and energy, developing new talents, creating opportunities, and consistently delivering on your promises. Learn how to prevent your “lizard brain” from ruining your chances at success by always putting your best foot forward in your workplace.
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Leading Book Summary: Learning From Life and My Years at Manchester United

Leading Book Summary: Learning From Life and My Years at Manchester United

Failure is a healthy step on the road to success that will inspire you to achieve higher goals. Stay disciplined and focus on your own business’s future without fixating on your competition. Read about ways to work with individual employees as well as how to determine when it is the right time to invest in new team members.
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It’s Called Work for a Reason! Book Summary: Your Success Is Your Own Damn Fault

It’s Called Work for a Reason! Book Summary: Your Success Is Your Own Damn Fault

What is the key to ongoing business success? Simple things like service, ethics, being invaluable, and focusing on processes will lead your organization to triumph. Because modern workplaces put so much emphasis on results, we sometimes forget to look at the process. This leads to lower expectations.
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Influence Book Summary: The Psychology of Persuasion

Influence Book Summary: The Psychology of Persuasion

Did you know there are triggers that will result in an automatic “yes”? Influence teaches you about the psychology behind decisions with emphasis on those that end with a “yes.” Develop six weapons of influence to become a master of persuasion and to defend your opinions from other master persuaders.
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I Love Capitalism! Book Summary: An American Story

I Love Capitalism! Book Summary: An American Story

Honest communication, hard work, and constant searching for opportunities led the co-founder of Home Depot to success. Capitalism rewards individuals who innovate and work hard. Impress those you do business with by under-promising and over-delivering while remembering that your customer’s needs are the top priority.
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Grit Book Summary: The Power of Passion and Perseverance

Grit Book Summary: The Power of Passion and Perseverance

What motivates grit? Combining passion, perseverance, and hard work is more likely to lead to success than talent alone. Moving forward after failing is an important attitude to adopt in order to achieve success. Learn to look beyond your title and to embrace hard work as a more consistent means to success.
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Good to Great Book Summary: Why Some Companies Make the Leap and Others Don't

Good to Great Book Summary: Why Some Companies Make the Leap and Others Don't

It is no secret that great leadership can make a company great. However, there are a few differences between good companies and great companies that go beyond leadership. Ask lots of questions about what your company can do best, introduce new technologies, and create sustainable growth systems to name a few.

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Creativity, Inc. Book Summary: Overcoming the Unseen Forces That Stand in the Way of True Inspiration

Creativity, Inc. Book Summary: Overcoming the Unseen Forces That Stand in the Way of True Inspiration

Combining creative thinking with scientific observation, recording, and feedback loops can solve some of the most complex problems in the workplace. George Lucas’ role in the digital revolution of arts, entertainment, and academia is discussed, and you will learn about the best way to manage in a creative organization.

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Contagious Book Summary: Why Things Catch On

Contagious Book Summary: Why Things Catch On

Word-of-mouth publicity is still king. Contagious illustrates how you can create an impact using immense word-of-mouth publicity that grabs consumer interest. Discover six elements to make your brand so contagious that all your customers will share it with their networks. Your brand will be shamelessly imitated by your competitors.
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Competing Against Luck Book Summary: The Story of Innovation and Customer Choice

Competing Against Luck Book Summary: The Story of Innovation and Customer Choice

Understanding why customers choose your company’s products is the first step in creating products that customers will want to buy regardless of cost. This book will teach you about the “job to be done” approach and how it can help you in everyday life. Clearly defining your questions, business, and competition are three ways to get started.
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Chasing Cool Book Summary: Standing Out in Today's Cluttered Marketplace

Chasing Cool Book Summary: Standing Out in Today's Cluttered Marketplace

“Chasing Cool” studies what makes a product “cool” and what makes products marketed this way fail. Instead of being the fancy new color or trend, cool is a business. Learn why working to position your organization with a product that appeals in the long-term is a much better investment than chasing the latest trend.
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Built To Sell Book Summary: Creating A Business That Can Thrive Without You

Built To Sell Book Summary: Creating A Business That Can Thrive Without You

Built to Sell is filled with advice on the best way to package your company to sell. This book will not only teach you how to receive a more desirable valuation, but also how to position products to sell. If your organization is in the service industry, you will learn how to package services as products.
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Blue Ocean Strategy Book Summary: How to Create Uncontested Market Space and Make Competition Irrelevant

Blue Ocean Strategy Book Summary: How to Create Uncontested Market Space and Make Competition Irrelevant

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Big Dreams, Daily Joys Book Summary: Set Goals. Get Things Done. Make Time For What Matters

Big Dreams, Daily Joys Book Summary: Set Goals. Get Things Done. Make Time For What Matters

Setting good goals is about prioritizing and managing your time. This book describes how conquering procrastination can foster productivity. Developing a timeline and breaking your goals into smaller steps are the next steps to success. Discovering what works best for you can mean some failures and learning when to say “no” when it needs to be said.
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